Poor Marketing Strategies at Vodafone Qatar - Research Paper Example

Poor marketing strategies at Vodafone Qatar Topic Area: This research project will focus on the poor marketing strategies at Vodafone Qatar. Introduction: This document is prepared to select a topic for the Thesis Research Project based on a case study. I decided to choose a topic in the marketing area that is related to my Industrial Placement. Couple of months ago I started showing my interest in the business domain and application of different marketing strategies of Vodafone in Qatar. This aspect has, since then, accelerated my interests in conducting a research on this topic.

Statement of Intention: In this section, the problem definition, problem statement, research questions, and literature review list will be discussed. Problem Definition: The marketing strategies set by the Vodafone Company in Qatar after planning to create a sustainable marketing and business domain in the country in the year 2007 (Harischandra and Orr, 2009, p. 18). However, the company has significantly been suffering from poor safety as well as infrastructural strategies in the country (Vodafone Telecom Company, 2011).

The company has maintained a sensible record on different aspects including health as well as safety during the last decade, however the growth in the emerging markets and also the appliance of the most scrupulous and demanding trailing methodologies have highlighted in 2010 an intolerable level of deadly accidents, mainly in Qatar, Ghana and other countries (Pressing forward: Vodafone Group Plc Sustainability, 2010, p. 2). Also in the country the poor marketing strategies of the company has created significant problems on the process of creation of new and developed competitive markets for telephone and SMS services.

Along with this, the marketing strategy of taking control of various business organizations and making them as the subsidiary companies of the Vodafone has also faced several problems. This policy of integrating to the greatest extent with the local markets of the country has faced several problems because of the wrong pricing policies and also because of the lesser emphasis on the development of marketing strategies (Expanding the Capacities of Qatari Youth: Mainstreaming Young People in Development, 2012).

Also the lack of technological resources in the country is also creating significant level of negative effects on the marketing strategies which are aimed at increasing the share of the market in the country. The company has also failed to increase their base of modern and advanced technologies in the country significantly to incorporate greater volume of effective marketing strategies to compete with the local businesses. These poor marketing and business strategies have made the company one of the most important topics to be discussed on Google (Hazime, 2011, pp.

4742-4743). Also these poor strategies can be accelerated if proper measures are not taken by the company and will also cause the profit level of the company to fall to some significant level in the country in future. Also the poor marketing strategy in terms of providing the telecommunication services to the poor people of the country at lower prices has ruined the profit level of company. This has further reduced the amount of investment by the company in Qatar (Weighs, 2010). However, the overall business of the Vodafone Qatar in terms of popularity of telecom services in the country is still higher than some of the local companies (Vodafone beats Qtel at numbers game, 2010).

Problem Statement: The most important context of this research paper is to understand the reasons behind why the poor marketing strategies have been implemented by the Vodafone Company in Qatar. Also the research paper aims at identifying the market consequences that the company has already faced and will probably face in the future, if appropriate measures are not taken. Research Questions: The research questions associated with this research topic are: What are the reasons behind the implementations of poor and weak marketing strategies by Vodafone in Qatar?

What are the technical and strategic issues associated with the application of poor strategies? Are managers and business leaders responsible for the implementation of poor marketing strategies and if yes, then what are reasons behind those aspects? Are business and marketing strategies applied in Qatar significantly differed from those of other countries (where marketing strategies have been successfully applied)? What are the negative effects that the business organization has faced in Qatar due to poor marketing strategies?

What are the measures the business organization has already applied in respect to those negative impacts? What are the consequences on the profit level of the business organization due to weak application of different strategies? What are the most appropriate ways of reducing the negative effects arising from poor marketing strategies? What policies have been taken by the competitors during the period of implementation of poor marketing strategies by Vodafone? Literature List: 1. Expanding the Capacities of Qatari Youth: Mainstreaming Young People in Development, (2012), Qatar’s Third National Human Development Report, retrieved on June 21, 2012, from: http://hdr.undp.org/en/reports/national/arabstates/qatar/Qatar_NHDR_EN_2012.pdf 2. Harischandra, K.

and Orr, R. J. (2009), Private Infrastructure Investment Opportunities in Islamic Countries, Collaboratory for Research on Global Projects, retrieved on June 21, 2012, from: http://crgp.stanford.edu/publications/working_papers/Harischandra_Orr_IDB_Country_Ranking_WP0054.pdf 3. Hazime, H. (2011), From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi, African Journal of Business Management, Vol. 5, No. 12, pp. 4731-4745 4. Pressing forward: Vodafone Group Plc Sustainability, (2010), Report For the year ending 31 March 2010 Vodafone, retrieved on June 21, 2012, from: http://www.econsense.de/sites/all/files/vodafone_sustainability_report09.pdf 5. Vodafone beats Qtel at numbers game, (2010), The Peninsula, retrieved on June 21, 2012, from: http://www.

thepeninsulaqatar.com/pdf-downloads/doc_download/133-thepeninsulaseptember5.html 6. Vodafone telecom company, (2012), Oxbridge Graduates, retrieved on June 21, 2012, from: http://www.oxbridgegraduates.com/essays/communication/vodafone-telecom-company.php 7. Weighs, A. (2010), Qatari bourse index falls by 4.10 points, The Peninsula, retrieved on June 21, 2012, from: http://www.thepeninsulaqatar.com/pdf-downloads/doc_download/240-thepeninsulanovember3.html