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Poor Marketing Strategies at Vodafone Qatar - Research Paper Example

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Problem Definition: The marketing strategies set by the Vodafone Company in Qatar after planning to create a sustainable marketing and business domain in the country in the year 2007 (Harischandra and Orr, 2009, p. 18). However, the company has significantly been suffering from poor safety as well as infrastructural strategies in the country (Vodafone Telecom Company, 2011). The company has maintained a sensible record on different aspects including health as well as safety during the last decade, however the growth in the emerging markets and also the appliance of the most scrupulous and demanding trailing methodologies have highlighted in 2010 an intolerable level of deadly accidents, mainly in Qatar, Ghana and other countries (Pressing forward: Vodafone Group Plc Sustainability, 2010, p. 2). Also in the country the poor marketing strategies of the company has created significant problems on the process of creation of new and developed competitive markets for telephone and SMS services. Along with this, the marketing strategy of taking control of various business organizations and making them as the subsidiary companies of the Vodafone has also faced several problems. This policy of integrating to the greatest extent with the local markets of the country has faced several problems because of the wrong pricing policies and also because of the lesser emphasis on the development of marketing strategies (Expanding the Capacities of Qatari Youth: Mainstreaming Young People in Development,

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2012). Also the lack of technological resources in the country is also creating significant level of negative effects on the marketing strategies which are aimed at increasing the share of the market in the country. The company has also failed to increase their base of modern and advanced technologies in the country significantly to incorporate greater volume of effective marketing strategies to compete with the local businesses. These poor marketing and business strategies have made the company one of the most important topics to be discussed on Google (Hazime, 2011, pp. 4742-4743). Also these poor strategies can be accelerated if proper measures are not taken by the company and will also cause the profit level of the company to fall to some significant level in the country in future. Also the poor marketing strategy in terms of providing the telecommunication services to the poor people of the country at lower prices has ruined the profit level of company. This has further reduced the amount of investment by the company in Qatar (Weighs, 2010). However, the overall business of the Vodafone Qatar in terms of popularity of telecom services in the country is still higher than some of the local companies (Vodafone beats Qtel at numbers game, 2010). Problem Statement: The most important context of this research paper is to understand the reasons behind why the poor marketing strategies have been implemented by the Vodafone Company in Qatar. Also the research paper aims at identifying the market consequences that the company has already faced and will probably face in the future, if appropriate measures are not taken. Research Questions: The research questions associated with this research topic are: What are the reasons behind the implementations of poor and weak marketing strateg
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Summary

Poor marketing strategies at Vodafone Qatar Topic Area: This research project will focus on the poor marketing strategies at Vodafone Qatar. Introduction: This document is prepared to select a topic for the Thesis Research Project based on a case study. I decided to choose a topic in the marketing area that is related to my Industrial Placement…
Poor Marketing Strategies at Vodafone Qatar
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