Entrepreneurship Business Plan - Essay Example

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Automobile is a car showroom business which will be situated in Geneva, Switzerland. The business will provide Volkswagen vehicles to the customers. XXX Automobile will target the middle and high income group population in the targeted market…
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Entrepreneurship Business Plan
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Download file to see previous pages A wide range of SUVs, small cars, sedans and luxury vehicles will be marketed through the showroom of XXX Automobile. The objective of the business is to become one of the leaders in vehicle retailing market in Geneva. The operations of the business will be performed by an experienced management team. In order to ensure higher productivity, the business will take assistance from advisors and technical experts and thus can help to secure the business from possible risks. The start-up cost of the business is expected to be ? 3,850,000; majority of which will be collected by availing bank loans. The major drivers for success of the business will be quality products with reasonable price and better customer service. XXX Automobile plans to be a start-up car dealership business. XXX Automobile will intend to serve vehicles for middle class and upper class markets. The business is planned to be commenced in the downtown of Geneva in Switzerland City considering the fact that the market of Geneva is untapped and there is high potentiality for car business in that region. People in Switzerland also desire for quality, stylish and world class vehicles. The developed economy of Switzerland along with increasing population and demand of vehicle can increase the probability of success for the business by a considerable extent. The paper describes a detailed business plan for opening vehicle showroom in Geneva city of Switzerland. The objective of the paper is to develop a structured planning for marketing, finance and other significant aspects in order to commence the showroom for demanded vehicles. The paper has also considered the market of automobile along with personnel strategy to conduct the business effectively and ensure profitability. 2.0 Business Description XXX Automobile is expected to be operating as the authorised dealer of Volkswagen Group. The showroom will provide sales and services of new models of Volkswagen. The business will also attempt to procure cars directly from Volkswagen and sell through the showroom to the people of Geneva maintaining a direct supply chain connection with the producer. Therefore, the vision of the business will be to become one of the top-rated Volkswagen dealers in Geneva. The mission of XXX Automobile will be to gain and empower customer loyalty by delivering quality products, services and professional assistance to the customers. The major drivers of the business would be: To manage the threat of other competitors of XXX Automobile through effective advertisements and promotion To deliver products on schedule To control the budget To manage the expenses of business To provide superior customer service To maintain strong network with customers and other business associates 2.1 Business Opportunity The Swiss automobile market has remained resilient throughout the first quarter of 2012 and experienced increase of car registration by 9% than the previous year. The sales of passenger vehicles have demonstrated strong ...Download file to see next pagesRead More
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