We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet


Comments (0) Cite this document
This is a mass market communication for many audiences although there will be targeted send-outs to specific groups as well, those who are based as landscapers and designers, those interested in history and art, and those who just like to be in the outdoors…
Download full paperFile format: .doc, available for editing
Polish This Essay95.7% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages Message – Content, Structure, Format The format is a general letter (text provided in report) which also contains photographs in strategically-placed parts of the page. The text is the central part of the page. The Communication Message The communication message will promote the beauty of the place as well as noting several recently completed revitalization projects which have completed and would be worthwhile to experience. It will also point out other attractions which people would be interested in. How to Deliver the Message The message will be delivered by website on the Internet, Facebook, Twitter and other social media components, and through new media, such as emails and text messages with links, to registered customers through smart phones. Groupon can also be utilized as part of the coupon process for receiving the discount. Deciding Who the Messenger is The messenger is the Chief Executive of the English Heritage Organization who is an integral part of the operations for Wrest Park and would be the most likely person to act as the messenger. Analysing the Strategy Success The returns can be analysed through how many people sign up for memberships at the reduced rate and who purchase the Groupon coupon. Social media sites can provide returns on pay-per-click through ads and banner ads, as well as QR codes scanned, which lead to the website. The Report – Part II Introduction Wrest Park is located ? miles east of Silsoe which is halfway between Luton and Bedfordshire on A6. Wrest Park is considered to be the birth place of the traditional English garden and currently is a beautiful showcase developed over three centuries, consisting of French, Dutch, Italian and English garden landscapes, added on over the years. It is an inspirational journey through art in landscaping. There is plenty to see and do here at the park, including shopping, visiting the cafe for lunch, checking in at the visitor’s centre for all the places to visit on the grounds, including travel cart rental sign-up. Visitors can visit the Wrest Park mansion to see the home where the de Grey family has lived for over 600 years and also visit the formal gardens just behind the mansion (Wrest Park Online 2012). Building the Communication Strategy The goal of any communication strategy is to inform the target market about the product or the service, and in this case, it is the Wrest Park as a historically artistic landscape. The goal is to provide a communication which brings in more customers who will pay fees to enter and walk or ride through the park, shop and eat lunch at the grounds cafe. The money brought in will help sustain the operations in maintaining the park to its fullest grandeur as a historical archive in landscape art. The more people who know about the park and visit it, the more they will share their experiences with others who will, in turn, come to visit too. The park has many benefits and features for visitors and it is important to emphasize those (Boone 1999). The communication strategy is developed first with determining the target audience through research, which also includes members on the database, then deciding on the objectives of the communication message. The next part is designing the message through content, structure and format. Following that process comes the important part of deciding how to send out the message to the right target audience to maximize the return on investment (ROI). The last part is deciding where the message comes from. The communication must be accurate, timely and relevant (Jain 1997: Zikmund ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“A COMMUNICATION STRATEGY FOR WREST PARK Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/business/1398596-examination-topic
(A COMMUNICATION STRATEGY FOR WREST PARK Essay Example | Topics and Well Written Essays - 1250 Words)
“A COMMUNICATION STRATEGY FOR WREST PARK Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/business/1398596-examination-topic.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The Automobile Industry in the US in 1920s
At the onset of the American automobile industry, a large number of manufactures came on the scene, and vigorously vied for the domination of the local market. However, towards the end of the 1920s, only three major companies had managed to control the market. Ford, General Motors, and Chrysler were the big players in the country.
27 Pages(6750 words)Essay
Marketing Communication Strategy: Zopa UK
ZOPA has been providing a lending and borrowing medium to people at cost-effective and competitive rates unlike banks that charge better rates to borrowers at their own terms and conditions. Before attempting a marketing communications strategy on Zopa UK, a situation analysis needs to be performed.
8 Pages(2000 words)Essay
Communication Strategy in Business
The audiences are like little kids that are frustrated by intricate designs and to the point speech. They want stories. So a presenter who is able to concoct a story out of the various elements that form part of a presentation satiates the audiences’ concerns.
4 Pages(1000 words)Essay
Dell International Communication Strategy
A fresh assortment of economic energies was identified to be noticeably creating an influence on the performance of the companies. The management of these recognized forces called for the requirement of a fresh theory related to management reliant on acting in response to the fast pace alteration in the environment, the altering requirements of the customers and the adjustment of the competitors towards those altering requirements of the customers.
8 Pages(2000 words)Essay
Communication strategy for Audi
In the recent past, UK’s car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication marketing strategies.
8 Pages(2000 words)Essay
Sustainable Tourism Strategy for Romania National Park
The strategies developed by the Tourism Board of Romania for the Retezat National Park also tends to render due significance towards the natural prosperity of the Park through effective environment preservation strategies. It is worth mentioning in this context that the natural wealth of Retezat National Park is considered to be one of the most favourite locations of the region that tends to attract a significant proportion of leisure tourists and educational tourists visiting Romania.
14 Pages(3500 words)Essay
Corporate Communication Strategy-Toyota case
In the past decade and especially in 2009-2010, the company had faced serious crisis situation with its quality problems regarding sticking gas pedal and uncontrollable acceleration that had led to human casualties and severe dent to its market reputation.
11 Pages(2750 words)Essay
Communication strategy
The strategy used takes advantage of the social, economic, political and technological advantages afforded to the company in Canada to ensure that hockey sticks produced by the company get a good market share in the sports industry. The strategy is divided into the following sections: A.
10 Pages(2500 words)Term Paper
South Korea's governmental tourism marketing communication strategy
A set marketing communication strategies have been applied by a number of governmental organizations which constantly looking at the ways of making the
12 Pages(3000 words)Essay
Communication strategy report
7-Eleven could face crisis both in its internal as well as external environment and operations, necessitating the need for an optimum crisis communication plan. The plan can aid it to alleviate the customers’ ill-will immediately after the crisis, then regain, restore and
7 Pages(1750 words)Essay
Let us find you another Essay on topic A COMMUNICATION STRATEGY FOR WREST PARK for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us