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Contemporary Communication of Procter and Gamble Company - Case Study Example

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The paper "Contemporary Communication of Procter and Gamble Company" states that P&G, in its desire to form a philanthropist image in line with its “Touching lives, improving life” corporate slogan has been consistent in its message in the two corporate releases…
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Contemporary Communication of Procter and Gamble Company
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Download file to see previous pages A major form of communication to its various publics—its stakeholders that include customers, employees, government agencies, suppliers, shareholders and the rest of the society, P&G is able to maintain a certain image that it wants to portray, as well as inform the public about the various moves that the company makes that are relevant to these stakeholders.
Public Relations sends a company’s message containing certain promotional information in a different light as apparent in a press release; but as part of larger promotions or integrated marketing communications mix, the message in the PR is backed by an underlying strategy.
P&G is in the business of fast-moving consumer goods—as it offers a diverse range of products that consumers use and consume in their daily lives. From abundant to scarce--the number of resources that are available to the organization determines the degree of an organization to sustain growth; this is the capacity dimension of the organization, as Robbins has put it. The fast-moving consumer goods is an abundant environment for P&G, as basically as the people in the world are consumers. The world market has a lot of opportunities in terms of an untapped market where P&G can offer a vast range of its products. In order to sustain its image, P&G knows how to utilize public relations, as well as a means of communications to its target publics which includes the customers, suppliers, government agencies, employees and its shareholders, and the rest of the society.
In one of P&G’s press releases entitled “P&G Increases Commitment to Children in Need” dated last September 26, 2007, the press release talks about P&G’s commitment to its social responsibility as mentioned in the annual meeting of Clinton Global Initiative. P&G has socially-relevant campaigns such as "Give Your Two Cents Worth" concept as part of its Children's Safe Drinking Water campaign and the newly-introduced Pampers® Tetanus Vaccination Campaign in cooperation with UNICEF. ...Download file to see next pagesRead More
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