Tourism and Hospitality in London: Strategy and Action Plan - Assignment Example

West London boasts many world-class tourism assets and is a genuinely dynamic, vibrant and exciting place to visit. I believe this strategy will help West London to rise and meet the challenges ahead and I look forward to having the London Development Agency, West London Business, Visit London and the Boroughs work together to achieve the goals we have set here (London Development Authority, 2005). London’s reputation as a world-class city is well-deserved. It is the place where the historic past and the vibrant present come alive.

No other place in the world offers the range of sights, sounds and cultural diversity that London can boast. Visit London is passionate about London and we are committed to marketing all aspects of our great City. West London is a prime example of London’s diversity. It is filled with a range of fascinating, multicultural, enthralling destinations and products and it is this wide range of visitor experiences that will keep tourists coming back to London time and time again. The inception of this sub-regional tourism strategy is a positive step forward and we look forward to working in partnership with the London Development Agency and the sub-region to help to deliver the action plan (London Development Authority, 2005).

West London – with a population of 1.4 million – is one of the most successful sub-regional economies in Europe with a 27 billion pound output. West London Business aims to sustain that success. A well established business-led organization, West London Business is committed to supporting private and public sector interests in the sub-region and articulating their needs. The tourism and hospitality sectors make an important contribution to the West London economy and dynamic tourism industry is an essential ingredient for continuing economic progress.

West London offers a host of quality tourism and hospitality assets, which West London Business is keen to profile and promote. We are delighted, therefore, to be a key player in the implementation of this strategy. We look forward to working in partnership with the London Development Agency and Visit London to successfully deliver the actions that have been identified for the next two years (London Development Authority, 2005). To develop London as an exemplary sustainable world city, based on interwoven themes: strong and diverse, long-term economic growth; social inclusion to give all Londoners the opportunity to share in London’s future success; fundamental improvements in London’s environment and use of resources.

The following are the vision for the West London Tourism Development. It is necessary to have a vision because vision is the instrument in making a mission into a reality. The mission of this strategy and action plan is to support the prosperity and growth of the tourism industry in West London, through encouraging more London visitors to “head west.”