We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Ironman v/s TransRockies-The Marketing mix - Essay Example

Comments (0) Cite this document
Ironman v/s TransRockies-The Marketing mix Introduction: TransRockies Inc. has been organizing for-profit events and is an exact copy of the event known as the TransAlps. The paper begins with analyzing the Ironman’s use of the marketing mix and explains how TransRockies Inc…
Download full paper
Ironman v/s TransRockies-The Marketing mix
Read TextPreview

Extract of sample
Ironman v/s TransRockies-The Marketing mix

Download file to see previous pages... Despite the fact that the costs remain high for the event, it is the emotional commitment to the challenge that surpasses all prices. The marketing mix thus evolved over time, has consequently enabled the companies to recognize factors that can cost higher price in return of the already present goods and services. Therefore, the current paper critically analyzes Ironman’s use of the marketing mix, and examines its application in comparison with TransRockies. First, the paper will illustrate the evolving role of marketing in these two companies. As an individual from Ironman, the company’s firm belief is on the experience and relationships. The company is of the belief that life and business both need to be tasted equally. Factors, besides the previously mentioned, such as value, works as one of the best tools that brings together people and products. As an Ironman, competitiveness is at the top, and thus the client base is all about those who have interest in the Ironman competitions, marathons, and off road cycling as well (Ironman). This paper will be discussing and examining the Ironman’s use of the marketing mix, which is the basis of marketing planning (Gronroos, 1989) and analyzing its application in comparison with TransRockies. ...
The athlete in this case, would be the one who would mostly finish at the top three positions of the event, because always finishing on the top can be regarded as a case of Utopia. While there may be many discussions and debates over the correct use of word for an individual from the triathlon community, it is an established fact that the tactic provided above holds useful in the age of tight budgets (Epstein). With that established, it becomes imperative to consider as to how one must keep generating revenue, increase the potential of sponsorship of the triathlete, and maintain his or her foothold in the field of this sport. One of the basic challenges to consider of the marketing mix, especially in this context, is the fact that these triathletes, hence the target market, never become a team, and thus, have separate performances. More specifically, they do not relate to any unions or associations, since they do not have any fixed salaries, they also do not have any inclination towards the collective-bargaining agreements. Therefore, the target market for Ironman earns money through two ways; the races and the sponsorships. Certainly, the races represent the money that is purely due to the challenging races played by the athletes themselves; where it has been a general observation that the agents do not ask for a percentage, the sponsorships speak otherwise. The money from sponsorships are basically from the contracts that prove as a highly attractive market for those companies whose goal is to make money. This area of serious sport is very beneficial to nearly every sports marketer, because it represents three sports that are swimming, biking, and running (Getz and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Ironman v/s TransRockies-The Marketing mix Essay”, n.d.)
Retrieved from https://studentshare.org/business/1397438-marketing
(Ironman v/S TransRockies-The Marketing Mix Essay)
“Ironman v/S TransRockies-The Marketing Mix Essay”, n.d. https://studentshare.org/business/1397438-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing mix stimuli: M&S supermarket
Conclusion 12 References 13 1. Introduction In the context of modern marketing communication is considered as of critical importance. Reference is made specifically to the communication between firms and consumers. In practice, it has been proved that firms that are able to communicate effectively with consumers have higher potentials, than their rivals, to secure their growth in the long term.
11 Pages(2750 words)Essay
The Marketing Mix: Price
One such strategy includes deciding upon the prices of the products being offered by the organization. The pricing strategies play a vital role in the success of the businesses for two major reasons: first, they cover up the costs incurred on the production and other activities performed on the product, and second, they indicate the value and worth of the products.
3 Pages(750 words)Essay
The Essentials of Marketing Mix
Hence, based on customer needs, products have been categorized into luxury goods, shopping goods, and convenience goods. Since each of these categories bears specific product characteristics, consumer behavior would be different with regard to different product groups.
8 Pages(2000 words)Essay
Marketing mix
As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995).
6 Pages(1500 words)Essay
Focus of the marketing mix
This product is a tablet with its main features including gaming, application pad and organizer. It is basically a touch screen which is between a smart phone and the laptop (Hughes, 2011). Target customers Apples iPad target customers are basically businessmen and professionals who require various applications to perform their duties.
7 Pages(1750 words)Essay
The Marketing Mix
The marketing mix is a planned package that makes up the product or service offered to the market aimed at supporting the company reach its target market and sales objectives. Also called the marketing “tactics,” the key elements to be considered are price, product, promotions and place, although there are other factors to marketing mix that may include people, physical evidence and process.
12 Pages(3000 words)Essay
The risk and percentage of triathletes seeking medical assistance has increase over the years as the triathlon events become longer and more difficult to complete. Only a fraction of triathletes seek aid on race day itself and many more determined triathletes get sick in the days following the treacherous events.
6 Pages(1500 words)Essay
Exploring the Marketing Mix
This then led to the discussion of using the same brand names for new variants in the same category or for products in a new category. The former being called line extension while the latter, brand extension (Kotler et
20 Pages(5000 words)Essay
The marketing mix promotions
This reevaluation comes at a time when spending on trade promotions has never been greater. In fact, recent studies by Ernst & Young indicate that expenditure on leading branded
2 Pages(500 words)Essay
The Marketing Mix: Promotion
uct in question, then analyze what strategy was employed by the soft drinks giant followed by a discussion of how the promotions strategy could have been improved. Coca-Cola Blak was a coffee flavored soft drink that took essences of coffee and infused that with traditional
2 Pages(500 words)Essay
Let us find you another Essay on topic Ironman v/s TransRockies-The Marketing mix for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us