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The corporate history of Canadian Tire Corporation - Case Study Example

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This research is being carried out to evaluate and present how effectively the Canadian Tire Company has overcome various business challenges throughout its history and why it has been dominating the Canadian market since its foundation…
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The corporate history of Canadian Tire Corporation
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Download file to see previous pages In relation to the study the company which has been selected is the Canadian Tire Corporation. Canadian Tire’s extensive range of products and services reached each and every house in Canada over the last two decades and the company made every Canadian life easier. The firm operates an interconnected business network including petroleum and apparel products, financial services, hard goods, and automotive services. The corporation’s retail operations include Canadian Tire, Canadian Tire Petroleum, Mark’s Work Wearhouse, PartSource, and FGL. The firm is well known for its creative advertising and acquisitions and partnerships. The organization’s corporate history indicates that nearly 85% of the Canadian population lived within a 15 minute drive of their local Canadian Tire store by the end of the 20th century. The company has been introducing timely business changes and new customer service facilities since 1922 and this innovativeness assisted the company to complete 89 years of successful Canadian market operations. Canadian Tire Corporation is a family oriented business organization and the firm serves its customers with flexible business hours and a range of other benefits. Recently, the company has introduced MasterCard facilities and other banking facilities in order to assist customers to make their purchases more convenient. The company offers extensive retail offerings including automotive, sports and leisure, and home products under one roof, and hence the Canadian Tire management provides better shopping experiences to its customers. The Canadian Tire possesses a large group of dedicated and efficient employees from different parts of the country and this workforce aids the company to make sure that its products and services are accessible to everyone. Canadian Tire’s corporate information shows that it gives extensive employment opportunities in every region of the country and provides the Canadian society with a range of welfare programs. Therefore, the organization benefits the nation as a whole by offering cheap and quality products to Canadian population and by contributing to the economy’s overall GDP growth. However, like any other leading organization, the Canadian Tire Corporation has some pitfalls and disadvantages for its customers, employees, and society. The company has been often criticized for its service issues. Majority ...Download file to see next pagesRead More
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