Nobody downloaded yet

Whether Red Bull should invest in the Formula 1 Racing Championship next year or not - Thesis Example

Comments (1) Cite this document
The Red Bull has turned out to be on the most popular brands in the drinks and beverage market owing to its production of energy drinks that has helped the concern in gaining a whole new market altogether…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Whether Red Bull should invest in the Formula 1 Racing Championship next year or not
Read TextPreview

Extract of sample "Whether Red Bull should invest in the Formula 1 Racing Championship next year or not"

Download file to see previous pages The categorisation of the drink as an energizer holds back in the Thailand culture where the same is known as “Red Water Buffalo”. Further the brand gains a larger market space owing to the use of strategic marketing activities incorporating the creation of “buzz words and also through the sponsorship activities for extreme sporting events. The target segments for the brand consist of groups like students and athletes and also bars focusing on energy drinks. The sponsorship activity carried out by Red Bull for extreme sporting events helps the company in building a separate image of itself in the global drinks and beverage market. An estimate made during 2004 reveals that around $600 million have been spent by the company on sponsorship events involving Formula One racing events, sponsoring athletes or other musical and cultural functions. A comparison made with Coca Cola shows that where Coca Cola expended around 9 percent of its marketing revenues on sponsorship events, Red Bull happened to expend around 30 percent. (Roll, 2006, p.199). Another estimate obtained during the 2001 period shows that this sponsorship activity of Red Bull in extreme sporting events helped the same to conduct a sale of around 1.6 billion cans worldwide. This figure when compared to the 2000 period reflects a rise in around 80 percent in the company’s sale paradigm (Gelder, 2005, p.248). ...
This figure when compared to the 2000 period reflects a rise in around 80 percent in the company’s sale paradigm (Gelder, 2005, p.248). The paper in this connection aims to conduct a research on whether Red Bull should continue investing in the Formula One events by reflecting on the probable advantages or opportunities that it can gain through such activities. Aims and Objectives Aims The main aim of the project is to evaluate the future of investing activities of Red Bull in the large scale sponsorship activities pertaining to extreme sporting events. In that it focuses to understand the potential of previous investment made by the company in this area and the advantages and opportunities gained on that behalf. The project also aims to compare the sponsorship activities of Red Bull to the activities of other companies also investing in sponsorship activities. Further the project also aims to understand the factors and situations evaluated by Red Bull before rendering potential investments in such directions. Objectives To understand the different marketing strategies of Red Bull To understand the reasons as to why Red Bull invests in Formula One championship events To evaluate the expenses or the cost the company incurs behind making such potential investments and the revenues that the firm tends to gain on that behalf To evaluate the future considerations as to whether Red Bull should continue investing in the sponsorship activities for Formula One championship for the 2011 period keeping in view the expenditure and the opportunity scenario for the 2010 period To compare the investment activities of the company in the extreme sporting events by drawing in examples ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Whether Red Bull should invest in the Formula 1 Racing Championship Thesis”, n.d.)
Retrieved from
(Whether Red Bull Should Invest in the Formula 1 Racing Championship Thesis)
“Whether Red Bull Should Invest in the Formula 1 Racing Championship Thesis”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
gottliebhelen added comment 1 year ago
Student rated this paper as
At first, I thought 12 of pages is too much for such a issue. But now I see it could not be done smarter. As the author starts you see the difficulty of the question. I’ve read all at once. Great sample

CHECK THESE SAMPLES OF Whether Red Bull should invest in the Formula 1 Racing Championship next year or not

Should Red Bull keep on investing in the Formula 1 Championship for next year

...should be implemented in this area. It is vital to find the efficacy of this marketing technique in times of financial crisis. This is the main problem that we will attempt to solve. The topic of this research proposal is that whether Red Bull should continue to invest in Formula 1 championships or not in the next year that is 2012. This investment includes the sponsorships of the event and the racing teams of the company. This research proposal will identify the process in which the answer to the above question will be...
12 Pages(3000 words)Essay

Whether Red Bull Should Invest In The Formula 1 Racing Championship Next Year Or Not

...? Whether Red Bull should invest in the Formula Racing Championship next year or not? Table of Contents Data Presentation & Data Analysis 9 Finding1 9 Objective 1 9 Finding 2 11 Finding 4 15 The reason for such a huge investment was that Red Bull wanted to expand its brand on a global scale and the only way to do this was by investing in global activities. The company chose sports events because these events matched with the brand image of Red Bull energy...
15 Pages(3750 words)Essay

Investigation of red bull

...and then declining to 73.76 and 92.73 mmHg, respectively, at 120 minutes. These findings are depicted in the graph (Figure 1) below. Figure 1: Variation of MAP and Pulse Pressure with time: A comparison of Glucose vs. Control A similar trend, i.e. an initial increase in the heart rate and MAP followed by a decline, was observed in the after the consumption of the energy drink, i.e. Red Bull, but with certain differences. Although, as observed in the case of glucose drink, the heart rate and MAP increased after the consumption of Red Bull too, but the observed increase was much greater than that observed in the case of the glucose drink...
6 Pages(1500 words)Research Paper

Red Bull

...?Introduction Red Bull has been globally acknowledged as a well recognized energy drink brand. Its origin is traced in 1982 when is founder, DietrichMateschitz, reflected on introducing a tonic drink that gained initial popularity in the Far East ( (Red Bull, N.D.). In 1987, Mateschitz “developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market” (Red Bull, N.D., par. 2). The official website of Red Bull boasts of its historical accomplishment that reveals that “since 1987, around 30 billion cans of Red...
1 Pages(250 words)Case Study

Red bull

...Kingdom. In the year 2011 there was an increase of sales of carbonated drinks by 24 percent from 2010. In spite of health risks associated with these beverages and increase in the demand and sales of the energy drinks have been commendable especially among the youth and teenagers. The industry is dominated by established and popular companies like Coca Cola, Pepsi Co ltd, Red Bull etc (Polis, 2013). Penetration of the established companies into energy and nutritional drink segment has helped the companies in diversification of risk amidst this economic slowdown (Key Note, 2012). Figure 1: Market Share of Energy Drink Brands Source: (Energy Fiend, 2013) 5C of...
16 Pages(4000 words)Assignment

Red Bull: Market Analysis

...of the study. Red Bull: A Brief Overview Red Bull is a popular energy drink being sold by Red Bull GmbH, an Austrian based multinational company. The company was founded in the year 1987 by Austrian entrepreneurs named Dietrich Mateschitz and Chaleo Yoovidhya. However, the business idea was not fully original and was basically taken from an energy drink named as Krating Daeng, which was first produced and marketed in Thailand. Some of the product variants of the company are Original, Sugarfree, Red Edition and F1 Edition among others (Buchholz, 2008; Riedel, 2007; Onkvisit and Shaw, 2008). The company is...
7 Pages(1750 words)Essay


...-term outlook, customer knowledge, brand name, brand power, product innovation, brand quality, brand extensions, brand credentials, brand advertising, brand publicity and above all, effective brand management.” (Arora, et al., 2009, p. 75) 2. Case issues 2.1. Identification of Red Bull’s sources of brand equity The most important issue is the identification of Red Bull’s sources of brand equity, because they drive the product’s value creation. If the firm is to move production forward into the next higher level and avoid obsolescence, it must innovate along the line of its brand equity to ensure that what has been achieved has not been diminished. 2.2. Determination of new products under the Red Bull brand The innovation necessary... of the...
5 Pages(1250 words)Assignment

Red Bull

... sponsors some 500 athletes around the world, the type who will surf in Nova Scotia in January or jump out of a plane to "fly" across the English Channel. Every year the company stages dozens of extreme sporting events, like the climbing of iced-down silos in Iowa or kite sailing in Hawaii, as well as cultural events like break-dancing contests and rock music jam sessions. Then there is Hangar-7, an eye-popping structure of glass and steel that the company Red Bull erected next to the airport in Salzburg, Austria. The building serves as a chic eatery for club crawlers and provides shelter for the Flying Bulls, a fleet of 15 show planes that appear at air shows around the world. Red Bull has purchased a Formula One racing team... taurine and...
4 Pages(1000 words)Essay

Red Bull

...of competitive threats represented by other energy drink companies: there is just the bottom line. Traditions are also financial, which can potentially mean less dynamism when a structure is dividing marketing into advertising and promotion segments with different short- and long-term agendas for each function, in terms of profit. #6 If we want to take Burn to the next level, we need an offence strategy that will position and differentiate our product, and take away from some of the extreme amount of attention that our competitor Red Bull is getting. To do this, we are going to have to do something that Red Bull has already done: effectively take...
5 Pages(1250 words)Essay

Red bull strategy

...(Cornelius & Romani 2005, P.78). Scenario 1 On January 2035 the executive of Red bull is from a seminar and he reflects back 20years back on the pivotal meeting he had with the management ranks in 2014. In that strategic period of time, Red bull has drastically undergone robust growth strides and is the biggest energy drink producing and merchandising company. Reed bull is now selling its products in every province, of each nation around the globe. The combining ratio of the corporation has become the envy of each company in the retail sector. Profitability of the organization has been increasing every year in the past...
2 Pages(500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Thesis on topic Whether Red Bull should invest in the Formula 1 Racing Championship next year or not for FREE!

Contact Us