quora
Nobody downloaded yet

Critically evaluate the operational activity of Singapore Airlines - Essay Example

Comments (0) Cite this document
Summary
The problem statement for this study is to critically evaluate how the operational activity of Singapore Airlines contributes to its success. The analysis of the operational strategies of the company reveals considerable good practices being pursued by the organization…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Critically evaluate the operational activity of Singapore Airlines
Read TextPreview

Extract of sample
"Critically evaluate the operational activity of Singapore Airlines"

Download file to see previous pages The intention of this study is Singapore Airlines as one of the best rated airline companies operating in the globe. The highly turbulent and capital intensive industry segment generates a considerable need for organizations like Singapore airlines to ensure better operational abilities. Considering the fact that the domestic market of the nation is very small hence the airline needs to use the international route to stay in the business and maintain profitability and sustainability. Moreover the competitive price wars being introduced into the market by the advent of the low cost carriers also plays a major threat to the profitability and sustainability of companies like Singapore Airlines. Hence it is imperative for Singapore Airlines to ensure operational excellence that can help the company stay afloat in the highly turbulent and competitive business market. Singapore airlines have crafted a well structured operational strategy to maintain sustainability and retain the competitive edge. In this regard the company has procured new and advanced aircrafts like Boeing 777 and 747 to save on costs and generate efficiency. It is the first company to have used the world’s largest carrier for long haul flights generating greater revenue per unit spent on operations. The airline also had a good fuel hedging strategy under which the airline was the first among the major airline companies having international operations to be able to fully offset the entire quantum of price element by virtue of hedging strategies. This helped the company to save on costs in the highly volatile oil market that is characterised by heavy fluctuations and skyrocketing prices (Morrell & Swan, 2006, p.14). Singapore airlines have also used the hub and spoke model to enhance its reach to new areas. The airline has made Singapore the hub and draws passengers from neighbouring nations to its hub in smaller aircrafts. From its hub the company uses larger aircrafts like Boeing 747 and Airbus A380 to fly to far off destinations. In this way the company tries to use the international market to generate revenues. This assumes importance considering the fact that Singapore is a very small nation with a very small market and hence in order to maintain profitability and sustainability the company needs to tap the international audience. Figure 1: Operational Statistics-Singapore Airlines (Source: Singapore Airlines, 2010, p. 6) The figure shown above illustrates the operational aspects of the airline company. The figure clearly states that the carrier has generated a one percent change in the number of passengers carried with the figure at actual being 16647 (in thousands). The passenger load factor that is a measure of an airline’s usage of its capacity has also shown a slight improvement of 0.1 percentage point to 78.5 percent. However the figure is considerably impressive considering the dip in the number of passengers owing to recessionary activities in the economy and the advent of low cost carriers in the market. The figure for available seat kilometres has also shown an increase by about 2.3 percent. This implies that the carrier has augmented its efficiency in using its available passenger seats. The figure for revenue passenger kilometres also shows a significant increase of 2.3 percent to 84801.3 million kilometres in the year 2010-11. This implies that Singapore Airlines has generated greater efficiency in generating revenues by flying passengers over greater distances. The measure of passenger yield has also risen by about 14.4 percent to reach figures of 11.9 cents per kilometre. This implies that the company generated greater fare as revenue flowing per mile from the passengers across various routes. The increase in the value over its previous year shows that the company ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Critically evaluate the operational activity of Singapore Airlines Essay”, n.d.)
Retrieved de https://studentshare.org/business/1391256-operation-management
(Critically Evaluate the Operational Activity of Singapore Airlines Essay)
https://studentshare.org/business/1391256-operation-management.
“Critically Evaluate the Operational Activity of Singapore Airlines Essay”, n.d. https://studentshare.org/business/1391256-operation-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Love.report on Singapore Airlines
Since then the company has not looked behind, achieving great heights of success with each passing year. In the 1970’s, along with including Boeing 747 to its convoy and starting flight services to Western Asia; Singapore Airlines also took the initiative to offer free of
7 Pages(1750 words)Case Study
Managing Airline Operations. Singapore Airlines and Essayjet
A passenger airline is known as the airlines dedicated to transport of the passengers. These passenger airlines generally operate a passenger aircraft’s fleet. The passenger airline industry has saturated enough due to the presence of several leading airlines.
8 Pages(2000 words)Essay
Operations & Quality Management (Singapore Airlines)
The company's higher management gives details how their client service gain has been sustained; exposing that customer contentment need not essentially be traded off for effectiveness. Singapore Airlines have had a never-ending profit band since its foundation 24 years back; a track record almost extraordinary in the viciously cyclical airline business.
6 Pages(1500 words)Essay
Critically evaluate the evidence that Piaget underestimated childrens abilities in the pre-operational stage
ons with the environment, in the pre-operational stage, the child demonstrates intelligence by manipulating the symbols which represent the environment.(Salkind, 2004, pp 248). Memory and imagination develop, while the mode of thinking is primarily egocentric and occurs in a non
5 Pages(1250 words)Essay
CAN CUSTOMER RELATIONSHIP MANAGEMENT AS A MARKETING STRATEGY CAN LEAD AIRLINES COMPANY IN UK TO SUCCESS
Their fundamental doctrines are well customary to those airlines that can efficiently magnetize to dole out and maintain the best customers will see noteworthy optimistic possessions on underneath line effectiveness.  The intention of this manuscript is to enlarge and execute
40 Pages(10000 words)Essay
Critically evaluate the role of physical activity in preventing lifestyle related diseases such as obesity, CVD and type 2 diabetes
Obesity is one disease that attracts multiple diseases and thus is an issue of worry among the authorities. It has been observed that diabetes and cardio vascular diseases are among the major reasons of individual
10 Pages(2500 words)Essay
Why Projects Fail In Airbus-A380 In Singapore Airline
From the paper, it can be stated that the key reason for the failure of Airbus A380 project indicated towards managerial faults along with lack of proper production plans. Due to the project failure, the organisation had to face the challenges of negative publicity, financial loss and loss of key clients.
13 Pages(3250 words)Essay
Critically evaluate project plan
It offers a kind of learning experience that is dynamic and exiting, building on the available experience and background. Infrastructure’s design, management and construction together with the established environment have a very critical role in developing a society that is more sustainable.
16 Pages(4000 words)Essay
Singapore Airlines External Factor Analysis
It has achieved a sustainable competitive advantage because of the effective management and strategic positioning. The brand management and service marketing of the Airlines has outperformed many others in the industry. It copes well with the external pressures of economic, political and environmental factors.
8 Pages(2000 words)Essay
Singapore Airlines Limited (SIA)
Singapore Airlines Limited (SIA) is an international airline operator based in Singapore. The company is renowned worldwide for its classy flight services and unwavering financial success in the aviation industry.
18 Pages(4500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Critically evaluate the operational activity of Singapore Airlines for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us