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The advertisement also tries to emphasize on the natural nature of McDonald’s milkshakes, the milk is directly from the cow which feeds on the green pastures around it. This advertisement insists that nothing is added to the milk shake. The cow in the advertisement is also healthy further asserting that the milkshakes is healthy. Overall the advertisement is well colored and keeps the viewer in suspense as to what is going on. There are only four colors in the advertisement, all warm and appealing to the audience.
A number of elements of design are well represented in the picture. The line plays its primary roles accordingly. It outlines the shapes of the cow and trampoline well. The line also creates movement and emphasis, and it finally it develops patterns and texture in the picture.
The artistic elements of shape and mass are also consequently embodied in the advert; they elaborate the different dimensions and make the boundaries between the trampoline and the cow easily identifiable.
The picture shows it is a bright day. The designer used the sunlight to create shadow patterns and also lead to the formation of dramatic effects. In design, value is the lightness or darkness of a color and its main purpose is to show the important aspects of the advert. The brightly colored cow is what is important in the advertisement. Finally color is the last element of design; it connects both physiologically and psychologically to the audience. The bright colors in the advert are inviting and create a positive attitude from the targeted people.
This advert can be interpreted as having succeeded in its primary role of publicizing McDonald’s milkshakes. The fact that it is an advertisement about milkshakes, having a cow in it was a supplementary and complimented it a great deal. The trampoline serves the purpose of shaking the milk, and this is the height of creativity.
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