The Creativity of the McDonald's Advertisement - Essay Example

It is a simply composed advertisement with a well-fed red and white cow on top of a black trampoline. The background is the dark green field where the cow grazes, which elaborates further source of the milk. The advertisement also tries to emphasize the natural nature of McDonald’s milkshakes, the milk is directly from the cow which feeds on the green pastures around it. This advertisement insists that nothing is added to the milkshake. The cow in the advertisement is also healthy further asserting that the milkshakes are healthy. Overall the advertisement is well-colored and keeps the viewer in suspense as to what is going on. There are only four colors in the advertisement, all warm and appealing to the audience.

Several elements of design are well represented in the picture. The line plays its primary role accordingly. It outlines the shapes of the cow and trampoline well. The line also creates movement and emphasis, and it finally develops patterns and texture in the picture.

The artistic elements of shape and mass are also consequently embodied in the advert; they elaborate on the different dimensions and make the boundaries between the trampoline and the cow easily identifiable.

The picture shows it is a bright day. The designer used the sunlight to create shadow patterns and also lead to the formation of dramatic effects. In design, value is the lightness or darkness of a color and its main purpose is to show the important aspects of the advert. The brightly colored cow is what is important in the advertisement. Finally, color is the last element of design; it connects both physiologically and psychologically to the audience. The bright colors in the advert are inviting and create a positive attitude from the targeted people.

Interpretation

            This advert can be interpreted as having succeeded in its primary role of publicizing McDonald’s milkshakes. The fact that it is an advertisement about milkshakes, having a cow in it was a supplementary and complimented it a great deal. The trampoline serves the purpose of shaking the milk, and this is the height of creativity. This whole idea can be said to be out of this world and simply gets the job done.

Evaluation

             The viewer has no choice but to develop a direct compassionate relationship with the poster and is attached to it. This advert due to its creativity and sublime nature with they are represented gains a lot of appreciation from the target addressees and they are certainly attached to them (Kroc & Anderson 243). The advertisement is also clever and spot on and easily understandable that even a layman can comprehend the purpose they serve. The placing of the advertisement in the dailies also meant that if received a wide range of audiences, therefore, success was guaranteed.