Innovation, Design, and Creativity at McDonald's - Research Paper Example

When it comes to its design of leadership, McDonald's top management has ensured that they are customer-oriented and hence has engaged in corporate social responsibility to work hand in hand with its customers who are part of the larger community in order to fulfill its values and objectives. This step has increased the fame of the food stores and even increased its customer base. McDonald's has also invested in having different designs of their worker’s uniforms depending on the occasion or where they are serving their customers, this ranges from entertaining children in their numerous playgrounds and even serving customers in their dinners.

Their creativity is evident from their logo which is unique and identifies it wherever it is. They are also creative in their advertisements and in the advertisements they sponsor. McDonald’s different designs of their restaurants including drive-in ones that serve the customer need wherever they are is also an indication of their creativity and which goes a long way to fulfill the goal of McDonald's of serving fast food to all people and at their own convenience.