Fashion Styling, Fashion, Make-up and Hair Design and Design - Essay Example

Whilst ‘everyday’ fashion tends to be aimed very specifically at those of binary gender, there are many instances of male and female models, designers and celebrities engaging in a fluid or fixed role that does not necessarily correlate to their biological sex (Serrano, 2009). Television too is now less reluctant to broadcast these individuals, usually without much negative interest or comment from the press or the public (Serrano, 2009).

Additionally, there have been recent ‘androgynous’ fashion trends that make it more difficult for clothing to fall into binary gender norms. It is now extremely commonplace to see women wearing typically masculine fashions (whether this be in hair or in clothing), and this presents a huge change in gender norms (). It also suggests that patterns developed in a heteronormative society (that is, acquired culturally) can be broken and changed to represent individual needs and desires, through the spread of ‘non-traditional images and ideas about how people can appear and act’ (Gauntlett, 2008, p163). Read More