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This research investigates the complex meaning of the color red, considering the ways its meaning can vary amongst individuals, cultures, and subcultures.
In examining the colour red, one of the most overarching considerations is establishing an epistemological framework between cultures. Friedman & Miyake (2004) investigated the extent language shapes human perception. This study primarily revealed that cultures with more complex vocabularies for designating colour subsequently perceived colour in different ways. In terms of red, this is significant as it is difficult to speak of a singular ‘red’ throughout world culture, but rather a series of approximating notions of ‘redness’ that are at best pragmatically linked.
This notion of redness has assumed symbolic recognition in global society. One of the most prominent such instances is the notion of red as embodying revolutionary ideas, or more specifically socialism and communism. Earl (1996) examined this thematic implementation of red in a variety of 20th century social contexts. Undoubtedly influenced by the Red Star communist symbol, as well as the Russian semantic linkage between red and ‘beautiful’, red came to acquire such prominent symbolic properties that countries with communist regimes were even referred to as ‘red’ countries. This symbolism extended to specific social movements; for instance, the perceived intrusion of communism into the United Kingdom and United States was referred to as the Red Scare.
While there is the distinct possibility that these political notions of redness were influenced by deeper human instinctual perceptions of red, the symbolic perception of red also varies across cultures. In this way, rather than ‘red’ purely embodying revolutionary ideology, the color also connotes passion and virility. For instance, from a comprehensive qualitative approach, red roses, hearts, or even candy harkens these essential qualities. Ball (2001, p. 43)
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Some people may rise among the ranks and get all the glory and wealth the earth can offer while allowing other people to serve them by force. Abuses are common and hatred prevails. As discrimination is passed on, same happens for hatred and creates chain effects that make the discrimination and negativities flourish on earth.
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Colours, when used in languages, have cultural context, are culture specific and associated with meanings and some times more than literal meanings like Metaphors. For example, this assignment came up out of blue and made me feel blue. The use of such phrases requires a special cultural and linguistic setting.
By using colours companies play with consumer’s emotions.The author outlines this issue based on the examples of Pepsi and IBM advertising and analyzes the worth of colour in advertising. Also, the emotional theory is used in this work to support the reasoning of why these companies give importance to colours in their advertising.
It has been seen that many artworks were designed by the artists to depict their thoughts and feelings about the world or a particular issue. Artworks are believed to tell a lot about the surroundings and inner feelings about an artist. The artist puts all
There are categories of colours which are primary colours, secondary colours and tertiary colours. Therefore. colour is a matter of light. There can be no colour without light. First, all the visible colour spectrum contains all white light. This implies that when the colours are together, with the same amount of intensities, they make the white colour.
Notably, different devices used in visual arts such as cameras and printers “responds to or produces colour differently” (Koren, 2004, p. 1). The capacity to predict the desired colour or capacity to use digital features of the equipment to obtain the desired colour is therefore important in productions.
Color therapy is preferred by medics because different colors set up different particular moods in our minds. Colors are also known to affect a person’s feelings, moods, and emotions. Colors always contain certain
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