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Signification is a word used to describe the overall process of signs’ reading. Semiotics understands ‘signs’ as something that denotes…
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Download file to see previous pages For instance, the red colour is widely used to signify either a warning or passion in the cultures of the western civilization, while green is believed to be a colour of nature and the colour of harmony. Garments and accessories can serve another language that conveys things about individuals. Therefore, meaning gets formed not just by purely linguistic signifiers, e.g. written words, but also through images as well as different non-linguistic sounds. With reference to this, images function as similar means to language (Marshall & Werndly, 2002: 36).
Signification, which is understood as the process of reading signs, involves denotation and connotation. (Marshall & Werndly, 2002: 16). Denotation is about the text comprehension and its interpretation via decoders, while it also relates to pertinent codes. In decoding, it is assumed that every reader is actively involved in the meaning construction rather than merely takes the meaning out of the text. Connotation describes a range of socio-cultural associations which appear as readers decode the text (Chandler, ...Download file to see next pagesRead More
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