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This paper 'The Theory of Semiotics' tells us that the theory of semiotics posits that making meaning is a complex process within the text. Signification is a word used to describe the overall process of signs’ reading. Semiotics understands ‘signs’ as something that denotes the elements of language…

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Subject: Journalism & Communication
Type: Assignment
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 4
Author: ybergstrom

Extract of sample "The Theory of Semiotics"

Therefore, the meaning gets formed not just by purely linguistic signifiers, e.g., written words, but also through images as well as different non-linguistic soon Concerning this, images function as similar means to language (Marshall & Werndly, 2002: 36).

Signification, which is understood as the process of reading signs, involves denotation and connotation. (Marshall & Werndly, 2002: 16). Denotation is about the text comprehension and its interpretation via decoders, while it also relates to pertinent codes. In decoding, it is assumed that every reader is actively involved in the meaning construction rather than merely takes the meaning out of the text. Connotation describes a range of socio-cultural associations which appear as readers decode the text (Chandler, 2002).

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