How Fashion Bloggers and Brands Can Build Beneficial Relationships - Essay Example

How fashion bloggers and brands can build beneficial relationship? REASON FOR STUDY One reason to conduct this study is the boom in the blogging industry and the way it is playing a vital role in our everyday life; since this opportunity can be cashed upon by the brands through establishing a relationship with the bloggers, this is an important area for study. Similarly the fashion bloggers are getting attention by the brands and they can look for more opportunities if they combine together. So in this study one can analyze how exactly they can get benefit by forming mutual relationship.

PRIMARY VS SECONDARY DATA COLLECTION When it comes to primary and secondary research, primary research is like on first hand basis. You get the information by designing a questionnaire, conducting an interview etc. Secondary data collection method is used while you search for literature review, like work from some other researcher. When the content is accessed from the internet or is already available, that is secondary information. The purpose for collection of data using secondary sources in this project is necessary as information that is available in online newspapers and articles will be required for both the introduction and literature review.

For primary data collection method, conducting the interview is an example. Both methods go hand in hand for successful completion of project.