Nobody downloaded yet

Competing Through Marketing ''Managing Information '' - Assignment Example

Comments (0) Cite this document
E-Business and Application of Information Technology Introduction It is important for business owners and managers to understand the importance of responsible and effective use and management of business information systems. Information technologies and systems are very vital today, in ensuring business success…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Competing Through Marketing Managing Information
Read TextPreview

Extract of sample
"Competing Through Marketing ''Managing Information ''"

Download file to see previous pages The most important question that business managers and owners should try to answer is what they need in order to effectively manage the data, internet resources, software and hardware, so as to ensure that they are efficiently used for the success strategies of the business. E-business refers to the application and uses of information systems in order to support and drive the processes of a business, mostly by use of web technologies. According to Amor (1999), e-business allows businesses to link their external and internal processes more effectively and efficiently and closely work with their partners thus satisfying their expectation and needs of their customers thus increasing the overall business performance. There are many types of internet technologies that are specifically designed to help businesses not to work harder but smarter (Sachenko, 2009). These tools include mobile, wireless technology and collaboration tools, social media and customer relationship management among others. Strategic /Problem Analysis The business under focus is a small high quality restaurant that uses very basic computer facilities. Therefore, most of the business operations like advertising, supplying and orders are done the traditional way. For example, to receive quality supplies, they have to order by writing a delivery order, and advertisements are done through posters and over the radio and television. Though this is a high quality restaurant, the number of customers it receives every day is so small that it cannot meet its targeted profits. It is therefore important for business owners and managers to understand the importance of application and use of electronic information systems, so that they can reduce on high costs and conveniently increase profits by working smarter. The strategic objective of this restaurant owner is to increase profits as well meeting the expectations of their customers, which is something they rarely achieve. The business has been incurring heavy losses due to the high travel and communication costs as well as few customers, who cannot help reach the desired goals. If the management of this restaurant can switch on to e-business, such losses can be greatly reduced and customers can increase as a result of e-advertising, which is now the most accessible to prospective customers, who are seeking high quality services for example foreign tourists. The following are the benefits that the restaurant is likely to achieve by effectively switching into e-business. Benefits of – Business E-business helps to increase workforce productivity by helping the user in locating and viewing information faster, as well as application of important roles (National B2B Centre Limited 2007). Web browser can help the restaurant owners to retrieve data stored in the data base at any time from anywhere, but with security provisions like encryption and use of passwords (University of Pittsburgh, 2003), thus keeping them updated on business operations. This helps them take necessary precautions and measure that the business requires at the right time, thus improving their performance. It also helps customers to receive the best services from the restaurant as managers are able to fast access useful information that ensure efficient services. E-business will also help the restaurants owners to save time and money as they reduce on travelling and communication ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Competing Through Marketing ''Managing Information '' Assignment”, n.d.)
Retrieved de
(Competing Through Marketing ''Managing Information '' Assignment)
“Competing Through Marketing ''Managing Information '' Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Report - Competing through Marketing
...?Running head: COMPETING THROUGH MARKETING Banking and Building Societies Insert Insert Grade Insert 4 February OutlineIntroduction Trends in banking and financial services -Globalization -Private insurance -New technology Differences between building societies and banks Current Building Society trend Success of Harpenden Building Society Recommendation on the threats and opportunities of Harpenden Building Society Reference list Introduction Marketing is defined as a function of an organization that involves processes that give interests of customers’ first priority for the sole reason of uplifting the organization. It is through marketing that the goals of the organization are achieved. In an organization, there are two types... future...
4 Pages(1000 words)Assignment
Managing Information
...). All these changes clearly reveal that the current era of the global economy is primarily based on knowledge and intellectual assets rather than on material and financial assets. This era is often called New Economy or Knowledge Economy (Drucker 1994; Davenport & Prusak 1998), where knowledge is considered as a key organisational asset, which ensures sustainable competitive advantages for companies (Alavi & Leidner 2001). Companies in its turn also represent a new form of organisations, which exploit specific organisational structures and new information technologies, and base their business upon a development of core competencies through knowledge and expertise sharing and...
12 Pages(3000 words)Essay
Competing Through Operations (Business,International and Management)
...are as follows: Speed: this objective is required to be achieved by the management of McDonald’s because the efficiency and speediness of the staff will be the only key to improve the gains which is the ultimate goal of the management officials. Cost: another main objective of the management is to pursue such policies and regulations through which their production cost is reasonably lower. Quality: with the costs lowered, the management also seeks to improve the quality of its products as well as every other aspects such as the customer satisfaction, and customer-staff relations that are in the priority list of the company and they always seek to make a...
6 Pages(1500 words)Research Paper
Managing Through Information
...Managing Through Information The paper is based on discussing and analysing the survey details of the tourists and their expenditure separately for individuals and families or groups. Depending on the expenditure and their opinions on different services it is expected to take decisions in developing the tourist infrastructure. Erehwon Island gets its majority of tourists from Briton, France, Germany, and Italy. As it is a small Island the tourism depends on the on and off shore activities. The season runs for 4 months from May to August in every year. The analysis using mean, standard deviation, variance, estimate, chi-square activities the way the tourists use the existing facilities in the Island can be estimated. By analysing... their...
12 Pages(3000 words)Research Paper
Managing Information
...Managing Information Today we are in the 'information age', which effectively means We have plenty of sources of information. 2. We cannot survivein this fierce world of competition, without credible information and analysis. It can be safely said that, 'Information is power! It is an asset that can help overcome uncertainty and open new avenues for opportunity. There are three primary elements of information which answer the questions:1 What is needed - Relevance: Here we need to take stock of the publishing industry and relevance of a new magazine for snow skiers. When is it required - Timeliness: The launch is to be...
4 Pages(1000 words)Essay
Managing through information (finance exam)
...Managing through Information and Section # of Question People, 2008 Return on ordinary shareholders funds Formula: Net profit after tax + preference shares (if any) X 100 Ordinary share capital + reserves 2009 = 94000 + 0 X 100 2008 = 50,000 + 0 X 100 150000 + 274000 150,000 + 180,000 = 22.1698 = 15.1515 2. Return on capital employed Fornula: Net profit before interest and tax X 100 Share capital + reserves + long term loans 2009 = 130,000 X 100 2008 = 50,000 X 100 150000 + 274000 + 240,000 150,000 + 180,000 + 0 = 19.5783 = 15.1515 3. Operating profit margin Formula: Operating Profit X 100 Sales 2009 = 130,000 X 100 2008 = 50,000 X...
4 Pages(1000 words)Essay
Competing Through Marketing
...Competing Through Marketing Introduction Market segmentation is actually the division of markets into many various different groups s whohave distinctly similar needs and product (or even services) requirements; it can also be a division of a mass market into different identifiable and distinct segments that have similar common characteristics and also display same responses to the marketing actions (Baines, Fill and Page 2009, p217). Market segmentation first got to be defined as a growth condition that occurs after the markets have been already developed normally under a generalized...
12 Pages(3000 words)Assignment
Managing information
...Managing information By The sample method involves taking a representative selection of the population and using the data collected as research information. A sample is a “subgroup of a population” (Frey et al. 125). It has also been described as a representative “taste” of a group (Berinstein 17). The sample should be “representative in the sense that each sampled unit will represent the characteristics of a known number of units in the population” (Lohr 3). All disciplines conduct research using sampling of the population as a method, and the definition is standard across these disciplines. Advantages Less biased (unlikely to match pattern in landscape) Disadvantages Does nothing to distribute samples in areas of high Difficult... to...
4 Pages(1000 words)Assignment
Public Administration: Managing Competing Agendas
...may also face a financial challenge in the process of implanting the immigration changes suggested by the president. The agency might need a fresh infusion of cash that will take time to process. The unavailability of sufficient budget might offset the prospects of new immigration procedures. References,. (2015). USCIS Transformation: Improvements to Performance, Human Capital, and Information Technology Management Needed as Modernization Proceeds. Retrieved 13 February 2015, from,. (2015). Budget, Planning & Performance | USCIS. Retrieved 13 February 2015, from,. (2015). USCIS...
4 Pages(1000 words)Essay
Managing Competing Agendas
.... Health and Human Services Department is responsible for various sets of missions. Its operating divisions comprise of the administration for kids and families, the management for community living, the management for health examination and quality, various Centers for Medicare and Medicaid Services (CMS), the Nutrition and Drug Management. The information technology portfolio is managed through a confederated governance structure (Venkatesh, Hoehle, & Aljafari, 2014). The vast majority of the division’s IT resources remain to be directly linked to appropriations made to the programs and working units, and its governance structure...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Competing Through Marketing ''Managing Information '' for FREE!
Contact Us