Role of Food and Wine in the Multicultural Festivals - Term Paper Example

Food, Wine and Festivals Insert Name Institution Tutor Date Abstract Tourism is the activity that involves travel or visit to the fascinating scenery either within or outside ones country. This paper will discuss the tourism sector in the context of the food sector and narrow down to the winery industry. Five major issues concerning the tourism in the food sector will be clearly scrutinized to understand the significance of food tourism in the world. The discussion will elicit the information that surrounds various issues in the food tourism and the extent to which they have the impact on the external environment at different levels. In conclusion, the paper will establish that food tourism is an integrated sector in which the involved issues are interrelated and therefore can never be addressed independently. The paper will be very useful, as it will elicit information that can serve as a guideline to the researchers in the future strategies. Moreover, the information can be by the governments and policy formulators depending on the conclusions that will be arrived at. The roles of the relevant stakeholders will be well spelt out in the paper so that everyone including the public will be well versed on what is expected of them. The skill of analysis will be well implemented so that only valid conclusions that can be recommended will be discussed in the aim of evaluating their success effect extent on food tourism. Introduction Food tourism is an area that has received vivid scrutiny from multidisciplinary scholars. This is because there are so many sectors that exist in the world of food tourism as well as its elasticity and its dynamic nature. As a result, many critiques in the food tourism have been put forward in a gear to find the existence of the most positive correlation that is likely to boost its success. Food tourism can be either domestic or foreign but the benefits and the challenges associated with it have no variance. Globalization is one of the key contributors to the existing success of the food tourism but the stakeholders’ roles can never be nullified. Corporate social responsibility a role by the business to the entire population has put the food tourism on the escalation. Although there are negative impacts of the food, tourism the positive impacts have more weight evidenced by the high development rates in most of the developed countries like Singapore that value food related business (Palmer & Charters 2002). This industry is not rigid and therefore it is recommended that the development strategies should be reviewed continually for enhancement and maintenance of its upward trend. This is a sector coupled by many other businesses and depends on their success to succeed and it is therefore very important to consider the businesses that facilitate its successful operations. This would help in the adoption of the good strategies and improving the existing ones as well as discarding the existing ones to realize better and more success (Tice 2002). Contribution of food tourism to development of food tourism destination The food tourism has a wide range of the benefits that fuel the development of the destination state in various ways. Sustainable food tourism is one that maximizes on the available resources to realize the best results as possible without compromising the existence of the future generations (Hall, Cambourne, Sharples & Macionis 2000). This definition forms one of the main challenges that surround the food tourism that must be well addressed to meet the desired success in the industry. It should therefore be noted that most of the positive impacts that exist in the arena of the food tourism they are in close articulation with negative impacts (Rombauer 2003). The industry therefore needs to maximize the desirable impacts and minimize the undesirable ones. Economic growth is one of the most direct impacts on the food destination that food tourism can have. The food destination must ensure that the food industry they are involved in is a profitable one to continue running it. This can be further be explained by the fact that when the consumers come to the destination they are more likely to spend money that will promote other business sectors in the state. For example, Singapore is a very attractive food destination that attracts people from all over the world thereby promoting the airline business as well as the investments sector. The wine industry would promote the agricultural sector and as a result, there is an increased economic growth (Jolley 2002). Moreover, the winery industry provides job vacancies where the farmers and other personnel work and earn a living. As a result, there are increased living standards among the people in the food destination that further lead to diversification in the exploration of the economy sectors as they can save to invest in other business sectors. Further diversification leads to rural economic development as there is cheap labor and land availability that in return result to infrastructure development due to the need to access the remote areas (King & Morris 1997). The localization perspective scrutinizes the economic growth that is within the tourism destination solely by the activities within the governance of the state. The food tourism reduces the economic leakage that could be because of the imports and therefore the money is used in other sectors of economy. The food tourism centers acts as ready markets for the raw materials that are required as they are bought thereby reducing the chances of wastage. Social development is the next prime contribution that the wine business has to the food tourism attraction. This is because the destination is bound to receive so many visits from different calibers of humanity especially if it is salience and has achieved the supremacy. The frequent visits lead to establishment of rapport among the involved parties therefore social growth like in the instance of treaties and the conventions between the different states. Food tourism has a positive correlation to the social relationship between the involved states that would encompass other forms of development in return (Munshaw 2003). Education is an action that involves interaction of people that is well enhanced by the social development. For example, Singapore is well reputed for its food production that makes it almost automatic to its citizens to access the food preparation courses, actually this further boost the esteem of the state. Moreover, the industry will definitely lead to development of the social amenities like schools, communication centers and hospitals in the destination state that further boost the economy of the destination state (Anderson & Norman 2000). Potential opportunities and difficulties in developing business networks Network is a wide range of cooperative behavior that aims at the economic as well as the social development. There are three ways in which the cooperation and the partnership operate; the wine network involves the regional operation whereby, every business operates in seclusion, as there is no coordination at all like in the case of Moldova (Kennedy 1998). The wine trails only focus on an independent sector that is not interactive. The joint network involves a regional arena but the cooperation is well pronounced while in the network development there is a very high level of cooperation. The network development promotes better success in the food tourism sector by promotion of unity and working together often in a mutual relationship. This is by the direct marketing of the food tourism industry in the context of the weak and strength dimension. This would involve associations that are formed between the states to promote the marketing strategies or cooperation with other businesses that are closely related to the food tourism sector (Hubscher 2000). This process would also involve sharing of the information that would be relevant in the food tourism industries between states. The cooperation also encourages diversification of the wine routes as well as promoting the quality assurance measures. Food tourism encourages the entire population to try the new products by the colleague business industry, as they are involved in the sharing of the information that concerns their respective businesses. The networking in the food tourism industry further foster brand loyalty among the involved parties by ensuring maximum profitability that encourage the investors to put more invests in the industry (Johnson 1997). Because of escalation in the business, there are additional sales by the industry that is associated with the marketing intelligence that is as a result of the networking. The ethical promotion enhanced by the corporate responsibility to the society is further enhanced by educating the customers. Despite the many desirable impacts that are brought about by the network mechanism there are burdens that inhibit their manifest and can instead result to the extreme opposite. There is a tendency that some business will not be willing to try the new methods that are suggested in the networking strategy (Macionis & Cambourne 1998). Most of the development networking strategies are also expensive that discourages participation from many businesses thereby limiting the development. There is also lack of adequate information that is accessible to the consumers as well as high probability of the misinterpretation of the information leading to adverse effects that were not in the set objectives (King & Unwin 1997). More information should be disseminated in a simple way in which the consumers are more likely to understand to reduce the chances of misinterpretation. There is also need to focus on other businesses and not only the wineries to ensure diversity and reduce the chances of failure. There is also the need to understand that the industry is dynamic and therefore the creativity and the innovation measures need to be improved by checking on the marketing skills and the general modification of the operation of the food tourism industry (Winetitles 1998). Environmental and political impacts of the wine industry Wine industry has positive as well as negative impacts in the context of the environment and political sectors. The wine tourism involves the environment sector like the agricultural lands thereby show-casing the environment use thereby communicating indirectly on the significance of conservation. The best practices concerning the environment are further expressed through the creation of awareness and holding demonstrations in seminars or in the branding. The wine industry has further led to the development on the environment sector by enhancing it with man-made features like the infrastructure. This is further reinforced by the urban renewal as a result of the winery tourism and as a result there is a diversification in the in the industrial sector thereby attracting external forces that bring about globalization (Gabbot & Hogg 1997). The negative impacts on the environment as a result of the wine industry include the pollution that may be to the water, soil or air. This is as a result of the untreated industrial wastes that are a result of the processing of the wine. There is also a contribution to the major global disaster known as climate change due to the emission of gasses. Climate change is characterized by very many adverse that are both long term and short term effects as well as temporal and permanent ones. The industry further contributes to the congestion as well as the destruction of the natural heritage (Sasser & Schlesinger 1997). The Wine industry also has impacts over the political sector; these impacts are divided into negative and positive ones. Positive ones include international prestige that is associated with success in the venture. There is an improvement in the social cohesion as well as improved status of a state that is associated with success in the business (Brione 1997). Moreover, there is an improvement in the administration skills associated with enhanced regulatory measures such as health safety. The negative impacts include misallocation of funds due to the often scenario of unaccountability. Moreover, there is a risk in the failure option as political sector is not always predictable and controllable. The industry is also to propagandas that may result to skirmishes as a result of political instability. There is also a probability of environment that is not sustainable that may discourage future participation by the public as well as the government (Davies 2002). Role of food in the multicultural festivals Festivals are celebrations that are made due to the occurrence of successful events while rituals are ceremonies carried out to mark an important occurrence. However, rituals are ceremonies that involve celebration and therefore involve festivals. The roles of food in the ritual oriented festivals include tradition emphasis as well as its protection and increasing the awareness of one’s culture by evaluation of the experiences by the tourists (Bolton & Drew 1991). This is because the festivities are very likely to involve foods and can act as a perfect opportunity for manifest of their culture especially if the traditional foods are served. Due to the diversity in culture throughout the world, food can be used as a form of identity in the context of the uniqueness of every society. The food that has high demand promotes the entire food tourism that the involved society and the culture can identify with. The competitive food tourism leads to acceptance of the people’s culture that further leads to social relationship among the states likely to yield development in other sectors including the economic growth as a result of globalization. The expression of culture represents the people while the rituals promote values that are unique to the society (Sasser & Schlesinger 1997). This further maintains the traditions of a certain society thereby acting as the custodian of the customs. Moreover, the experiences of the different tourists are well spelt out under this review and the industry is made aware of the existing cultural trend. In addition this can act as an opportunity for various cultures in the wine industry to meet and discuss of the respective norms there promoting the social relationship among the societies as well as those of the wine business King & Morris 1997). Moreover, the rituals involve important symbols that are attached with high regard and value therefore the food involved would in the aim to promote the culture values and norms. Role of stakeholders in the involvement of the tourism destination development Food tourism can only be successful if only the required resources, implementations and the relevant stakeholders perform their relevant roles effectively. The community members are the key stakeholders and have most roles. They are expected to be the organizers of the community inputs and should speed up the feedback process. They can also volunteer or work as the staff at the food destinations thereby directly contributing to the economic growth. The local members are the main controllers of the implementation strategies and should be involved in the financial management as they are the target of the business (Carlsen & Charters 2006). The local community is the key determinant in the progress of the food tourism as their support to the industry guarantees success and the development of the tourism destination in many other sectors especially the social arena. The sponsors and partners are expected to come in when there are financial crises. The sponsors may also inflict guidance of what is expected of the performers and are very effective in the monitoring and the evaluation process that is meant to establish whether the business is growing or not and to what extent (Walsh 2003). The government is also expected to contribute to the development of the tourism destination by forming policies and law enactment that promote fair and just practices. The government is also expected to ensure that the political environment as the success of the industry is directly dependent on the political stability. It is also expected that the government is the overall managers especially in the monitoring role (Carlsen & Charters 2006). In the case of challenges involving the local community like in the lack of funds issue, the government can step in for fund aid or the liaise with the potential donors. In addition since the community members are not necessarily skilled managers then there can be itches in the management approach, the crowd management invention should be implemented to correct the issue (Gabbot & Hogg 1997). Conclusion Wine tourism is not a new phenomenon but its elasticity is a sure way that it is an area that should be approached cautiously. As discussed it is evident that there are many issues that surround this topic but are intertwined at some point of convergence. It is very clear that wine tourism has a lot of positive significance to the development but the negative impacts cannot be dismissed whatsoever. Despite the numerous studies and literature review surrounding food tourism, the relation between the existing variables is still unleashed. The future researches should therefore focus on the comparison of the existing variables and not over rely on coming up with more factors as this will lead to duplication of efforts thereby wastage of resources. Moreover, the researchers also need to shed some light to the possible remedies and the most effective way in which they can be implemented. This is because the ignorance of the emerging like global warming that lead to climate change have been ignored through the naturalization process where individuals clearly accepts an effect of something and give it a super name that suggest defeat and surrender. The remedies implemented must provide and ensure promotion of sustainable environment as well as development. Bibliography Anderson, B. and Norman, T 2000 Global Wine Production, Consumption and Trade, Centre for International Economic Studies, Darwin, Darwin press. Bolton, M and Drew, A 1991,A Multistage Model of Customers' Assessments of Service Quality and Value, New York, New York press. Brione, L, 1997 Strategic Plan to take WA Wine into the Next Century, Auckland, New Zealand press. Carlsen,R and Charters,J, 2006 Global Wine Tourism, Malaysia: Cabi Publishers. Davies, L, 2002 National Wine Tourism Strategy Melbourne, Australia: Winemakers Federation press. Gabbot, H and Hogg, D 1997, Contemporary Services Marketing Management: A Reader, London: The Dryden Press. Hall,T, Cambourne, K Sharples and Macionis, G 2000, Wine Tourism Around the World: Development, Management and Markets, New York, New York press. Hubscher, T 2000, Forging a Wine-tourism Strategy, Auckland: New Zealand press. Johnson, G 1997, Surveying Wine Tourism in New Zealand,” Quality Tourism: Beyond the Masses. Dunedin, Tourism Club, University of Otago press. Jolley, A 2002, The Wine Industry, Wine Tourism and Tourism in General, Australia, Melbourne press. Kennedy, R 1998, Vignerons Sniff Out the Tourist Appeal, Oxford, Oxford press. King, F and Morris, G 1997, To Taste or Not to Taste...To Charge or Not to Charge, New York, New York press. King, L. and Unwin, R 1997 Wine Tourism: A Western Australian Case Study, Sydney, Sydney press Macionis, S and Cambourne, S 1998, Wine Tourism: Just What Is It All About?,” The Australian, New Zealand press Munshaw, O 2003, Joint Promotion to Wine Tourism in Maharashtra, Maharashtra press. Palmer, K and Charters, M 2002, Wine Production as a Service Experience-The Effects of Service Quality on Wine Sales, New York, New York press Rombauer, L, T2003, Still the Biggest Kid on Wine Tourism’s Block, Sydney, Sydney press. Sasser, H and Schlesinger, K 1997 Putting the Service–Profit Chain to Work, New York: Prentice Hall press Tice, A 2002 Wine Tourism Becomes Toast of Remote Regions. Oxford, Oxford press. Walsh, A, 2003 Qualitative Research: Advancing the Science and Practice of Hospitality, New York. New York press Winetitles, G 1998: Australian Australia’s 20 Largest Wine Producers .Darwin. Darwin Press Read More

It should therefore be noted that most of the positive impacts that exist in the arena of the food tourism they are in close articulation with negative impacts (Rombauer 2003). The industry therefore needs to maximize the desirable impacts and minimize the undesirable ones. Economic growth is one of the most direct impacts on the food destination that food tourism can have. The food destination must ensure that the food industry they are involved in is a profitable one to continue running it. This can be further be explained by the fact that when the consumers come to the destination they are more likely to spend money that will promote other business sectors in the state.

For example, Singapore is a very attractive food destination that attracts people from all over the world thereby promoting the airline business as well as the investments sector. The wine industry would promote the agricultural sector and as a result, there is an increased economic growth (Jolley 2002). Moreover, the winery industry provides job vacancies where the farmers and other personnel work and earn a living. As a result, there are increased living standards among the people in the food destination that further lead to diversification in the exploration of the economy sectors as they can save to invest in other business sectors.

Further diversification leads to rural economic development as there is cheap labor and land availability that in return result to infrastructure development due to the need to access the remote areas (King & Morris 1997). The localization perspective scrutinizes the economic growth that is within the tourism destination solely by the activities within the governance of the state. The food tourism reduces the economic leakage that could be because of the imports and therefore the money is used in other sectors of economy.

The food tourism centers acts as ready markets for the raw materials that are required as they are bought thereby reducing the chances of wastage. Social development is the next prime contribution that the wine business has to the food tourism attraction. This is because the destination is bound to receive so many visits from different calibers of humanity especially if it is salience and has achieved the supremacy. The frequent visits lead to establishment of rapport among the involved parties therefore social growth like in the instance of treaties and the conventions between the different states.

Food tourism has a positive correlation to the social relationship between the involved states that would encompass other forms of development in return (Munshaw 2003). Education is an action that involves interaction of people that is well enhanced by the social development. For example, Singapore is well reputed for its food production that makes it almost automatic to its citizens to access the food preparation courses, actually this further boost the esteem of the state. Moreover, the industry will definitely lead to development of the social amenities like schools, communication centers and hospitals in the destination state that further boost the economy of the destination state (Anderson & Norman 2000).

Potential opportunities and difficulties in developing business networks Network is a wide range of cooperative behavior that aims at the economic as well as the social development. There are three ways in which the cooperation and the partnership operate; the wine network involves the regional operation whereby, every business operates in seclusion, as there is no coordination at all like in the case of Moldova (Kennedy 1998). The wine trails only focus on an independent sector that is not interactive.

The joint network involves a regional arena but the cooperation is well pronounced while in the network development there is a very high level of cooperation. The network development promotes better success in the food tourism sector by promotion of unity and working together often in a mutual relationship.

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