Different Strategies to Develop a Proposal - Essay Example

Tour Introduction: This case study is about to develop a proposal or bid for an event of my preference. I chose different strategies to develop a proposal. I have planned to organise Festivals in London. In this research I would like to mention the following details. 1. General concept and themes 2. Business program 3. Social program 4. Costs 5. Touring 6. Accommodation 7. Entertainment 8. Staging 9. Special features 10. Sample promotional materiel General concept and themes: Today travelling is an unavoidable part of human beings. People make journey from one place to another for business purpose or holiday. It provides wide range of information and entertainment. Moreover it is a cultural exchange such as food, living style, tradition, dressing style etc. To sustain this business it is depending on social, economical and environmental objectives. Nowadays money is flowing into this business. To promote tours and travels, government and private companies are delivering different types of packages. Objectives like Festivals, Meeting and Events (FME) are playing an important role to promote tourism. London is the capital city of England. Because of its geographical structure travellers and business persons are coming to this place regularly. London is good for business like travel and tourism. Festivals are delivering high entertainment to people. I would like to organize festivals to promote tourism business in London. Generally, festivals and events attract people. As the major stakeholders in such activities realise the significant economic benefits of holding festivals, meetings and events. Tourism is a long term business. So stakeholders have to take enough responsibility when organizing and managing FME's. London is the safe bet for the stake holders. Why do we invest money to organise festivals or events to promote tourism business The reason is that it is totally a business programme. As far as I am concerned Travel and tourism industry is one of the world's largest foreign exchange earners. It is a very wide industry linked with so many areas which include government tourism department, travel agencies, hotels etc. Government tourism departments are associated with immigration and customs service. Many other departments are linked with travel agencies. Airlines, tour operators, hotels etc. are depending on travel agencies. This industry provides large number of employment directly and indirectly. Travel can be of different types. It can be leisure, pilgrim, adventure or purely business trips. In London, there are lot of things to see like London Eye, London Pass, and Madame Tussauds etc. London Eye is a giant wheel which provides you to see every tall building in London at once. This is one of the most attractions in London. Madame Tussauds is a wax museum where all cult figures like (Charlie Chaplin, Amithab Bachan, Tom cruise etc.) made by wax materials are exhibited. Travellers are coming to visit this place regularly. (Visit Britain direct). With the increase in visitors most travel promoters and companies are earning good revenue. This is a booming industry which offers good returns to the investors. With the increase of travellers, lots of people are investing their money in travel and tourism Industry. London is known as multicultural city. There are so many cultural and social programmes conducted in London. People of London gather together and celebrate social programmes like New-year Day, Good Friday, Easter Day, May Day, Christmas, Boxing Day etc. There are numerous festivals and events in London. Events like Wimbledon, FA cup football, Chelsea flower show, London Marathon, the queen's birthday parade, Europe's biggest and gay and lesbian festival, Notting hill carnival, Thames festivals, are attracting visitors to London. People of London celebrate plenty of bonfire festivals. Guy Hawks Night, Lord Mayor's show and Trafalgar Square are celebrated with bands and fireworks. Now we are planning to conduct festival called food and wine festival. Here we will provide variety of food and wine to the participators. It is not easy to start the business. To start a venture sufficient funds are required for promoting, advertising, domain name registration, hosting fees and outsourcing. First of all we have to calculate the ratio of success in this business and convince the stake holders to the possibilities of getting benefits. Cost reduction is very important aspect to run the business very smoothly. Each stakeholder actively participates to taking care of the cost reduction. Organisers of the FME have so many commitments and responsibilities to the community and stakeholders. They have to manage the activities in a good manner. The application of FME can give significant benefits for stakeholders. The benefits include saving money, good relation with the community and moral support from the government agencies. (Best sustainable tourism). The visitors or travellers come from different places or nations to participate in food and wine festival. They might spend two or more days. Festivals are all gathering of people for particular purpose. Therefore we have an arrangement of Accommodation for them. So we have to book the hotels or rooms for them. The festival place should have a capacity to accommodate large number of people at a time. Entertainment is an essential part of a festival to attract tourists. We will organise various entertainment programmes like drama, music, culture and sports which gives them chance to participate. The advantage of staging of festival, event or meeting is to promote business opportunities. Mainly, festivals or events are conducted on holidays which are very helpful for people to celebrate. Staging of festivals or events has developed the mutual understanding between the countries. Staging of festivals are concentrating in large number of communities. "As the number, size and diversity of FME's increases the impact of such activities on the social cultural, and environmental aspects of a destination also increases, and the risk become greater than the gains." (Presbury & Edwards). FME is delivering significant benefits for their stake holders. Those benefits are mentioned below: 1. Saving money and time: the clear planning of waste reduction and energy consumption reduces operating costs. 2. Adoption of environmental practices: this festival or event producing the positive of environmental awareness to the community or tourists. It can influence community to attend festivals or events. 3. Building relationship with the community: 4. Support from the Government Departments: government and public are giving a hand to such kind of organization which is making an impact on community. Therefore it is not difficult to getting permission or license for future projects. Stakeholder identification matrix Conclusion: It is seen that travel and tourism industry is a major industry in modern times. Not only does it bring in foreign exchange to the host country, but it is also possible to improve relations between nations through cultural exchanges and visits to historic places and sites. References Best sustainable tourism, viewed 24 March 2009, http://www.besteducationnetwork.org/ppt/Festivals%20Meetings%20Events.ppt#265,13 Presbury, Rayka & Edwards, Deborah. Why incorporating sustainability is important: Growth and development of FMEs, University of Western Sydney, viewed 24 March 2009, http://www.besteducationnetwork.org/documents/BEST%20EN%20Sustainable%20Festivals,%20Meetings%20and%20Event%20Management.doc Visit Britain direct, Thomas Cook.in, viewed 24 March 2009, http://www.thomascook.in/indus/px/indus/visitBritain.do;jsessionid=346153036DAB70A9F0995DA8F03A5908.node0channelId=-9029 Read More