We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Resort and Spa ManagementAnalysis of the relationship between Customer Satisfaction and Customer Loyalty based on the Service-Profit Chain - Essay Example

Comments (0)
Summary
Highly ranked executives of various well performing service organizations no longer spend much of their time concentrating on the market share or establishing profit goals as previously done in these types of organizations. Instead, such executives have developed a clear…
Download full paper
GRAB THE BEST PAPER
International Resort and Spa ManagementAnalysis of the relationship between Customer Satisfaction and Customer Loyalty based on the Service-Profit Chain
Read TextPreview

Extract of sample
International Resort and Spa ManagementAnalysis of the relationship between Customer Satisfaction and Customer Loyalty based on the Service-Profit Chain

Download file to see previous pages... f service, including acquiring technology that enhances frontline workers, investing increasingly in people, revamping the training and recruiting practices, and performance based compensation. Such approaches enhance employee satisfaction, productivity and loyalty in line with the value of services and products delivers, thus promoting customersatisfaction and loyalty, which in turn enhances the profitability and growth of the organization. It is with no doubt that a loyal customer’s lifetime value is astronomical, particularly upon addition of referrals to the repeatpurchases and customer retention economics (Al-alak & El-refae, 2012, p. 199). The service-profit chain allows managers to focus on new investments that would allow for establishment of levels of service and satisfaction that would facilitate higher competitive impact. Various arguments have been established concerning the relationship between consumer satisfaction and consumer loyalty, with some individuals believing that satisfaction fosters loyalty while others refuting this idea. It is evident that a level of consumersatisfaction is highly likely to facilitate repeat purchases and recommendations among consumers, but does not guarantee such loyalty to the organization. The resort and spa industry is increasingly growing with news players being introduced each instance. As such, organizations within this industry are faced with highly competitive markets, which call for highly effective strategic approaches that would allow for attraction and retention of consumers. Managers within thisindustry are faced with contrasting takes on the kind of approaches that would facilitate such retention, with one facet of perspectives suggesting that consumer satisfaction would facilitate loyalty, while the other suggesting that consumer loyalty is not necessarily guaranteed by consumer satisfaction and thus other approaches should be employed. This paper reviews the relationship between consumer satisfaction ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Relation between service quality and customer satisfaction
From the following research it can be comprehended that a look into literature proves that while service quality is something measurable and comparable, customer satisfaction is a more complex one which is influenced by perceptions of satisfaction and customer expectations along with quality.
8 Pages(2000 words)Essay
Relationship between Service Quality and Customer Satisfaction
Most hospitality products are intangible and can only be experienced. However, there are other tangible products such as food and physical comfort. Customer satisfaction is essential to the success of any business firm. This is because it is responsible for repeated purchases.
9 Pages(2500 words)Research Paper
Examining switching costs as a moderator in the relationship between service personalization, customer satisfaction and customer
The technologies have caused a dramatic revolution in virtually every aspect of daily routine; it presents the civilization of Human being. Now-a-day the internet has become a part of everyday life, the power of the Internet in global trade relationships is growing day by day.
12 Pages(3000 words)Essay
Examining switching costs as a moderator in the relationship between service personalization, customer satisfaction and customer
Researchers acknowledged the importance of the concept and implications of customer loyalty in marketing (Reichheld and Schefter 2000). Customer loyalty benefits organizations and consumers. Customers are motivated to invest their commitment to organizations and products that are value-added and are of superior quality, compared with the competitors’ offerings (Reichheld 1996).
48 Pages(12000 words)Essay
Service Recovery and Customer Satisfaction
Services provided or facilitated by a marketer are intangible activities or benefits such as financial advice, entertainment etc in exchange for money or some thing else valuable. Technology, innovation, facilities and entertainment are some of the common elements in the market that deliver some specific experiences to the customers and this explains why some experts (Kerin, Hartley and Berkowitz, 2005, p.
8 Pages(2000 words)Essay
Service Quality & Customer Satisfaction

The author states that to regulate service delivery, supervisors tend to enforce procedures and rules on the staff to restrict their discretion and autonomy. These similar procedures and rules are envisioned to restrict the magnitude of service delivered for the client and the subsequent absence of customization.

3 Pages(750 words)Essay
Customer Relationship Management: brand loyalty
Customer Brand Acceptance (CBA), Customer Brand Buying (CBB) and Customer Brand Commitment (CBC) have become more of notions than of strengthened research outputs. Two dimensional concept of brand loyalty has been studied2 along with a number of other frameworks and methodologies3,4.
2 Pages(500 words)Essay
How to implement Customer Relationship Management to engage and improve customer loyalty: Case study 3 different international chain hotels in Bristol
Qualitative approach refers to the non-numeric data which can capture the non-quantifiable thoughts of an individual. It can be feelings, thoughts, experience and others. Quantitative approach implies
24 Pages(6000 words)Essay
Customer satisfaction and loyalty

The author states that customer service can be challenging for some businesses especially when they have some employees who may not be people oriented. Often, this means that employees must receive extra training in order to make sure that they understand how to work with customers. Those employees who are in front of people all the time need extra help.

5 Pages(1250 words)Assignment
Service Profit Chain Valuation Argument about whether employee satisfaction can lead to Customer satisfaction in hence leads to customer loyalty
The importance of such advertising cannot be emphasized due to the subjective nature of this industry. Customer satisfaction greatly determines the loyalty of customers to the resort or spa in
10 Pages(2500 words)Essay
Let us find you another Essay on topic International Resort and Spa ManagementAnalysis of the relationship between Customer Satisfaction and Customer Loyalty based on the Service-Profit Chain for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us