Customer Satisfaction and Loyalty of TESCO - Essay Example

Tesco PLC is a public limited company in the retail industry and its headquarters is in the United Kingdom. Tesco is a general merchandise and British multinational grocery retailer. After Wal-Mart, it is the second largest retailer in terms of profit margins and is even the second largest retailer in terms of revenue growth in the world’s retail industry. Jack Cohen in 1919 invented the company as a chain of market stalls. The name of the brand ‘Tesco’ appeared in the shipment of tea that Cohen had purchased.

The supermarket’s store that was about 500 in the 1990s is now approximately about 6350 located in various locations. Tesco expanded its business very rapidly and has a market share of about 30%. The countries in which the company has entered and is operating brilliantly are UK, USA, Thailand, Malaysia, Mainland China, Hungary, Czech Republic, Japan, Republic of Ireland, South Korea, Poland, Turkey, etc. The main idea behind the research study is to analyze the customer satisfaction and customer loyalty at Tesco.

Customers are the most important factor behind the success or failure of a company. It is very much important that the organization takes effective measures to satisfy the customers and build a brand loyal customer base that would generate high revenues for the firm. Tesco through its market expansion strategy has become the market leader in UK retail industry. It has enhanced on its strengths and explored the possible opportunities and developed some innovative strategies to acquire the maximum percentage of the market share.