Best Holiday - Assistance to the Honeymoon Couple - Essay Example

Best Holiday is a travel agency that conducts extensive tour packages for its customers. The agency takes care of every factor related to a tour. Here in this essay, the idea of Best Holiday is to offer a good suitable trip for a honeymoon couple. The company will provide significant assistance to the honeymoon couple (Michie, 2006). The agency will take care of their tickets and accommodations. It will provide a tour guide for them. The main idea of the company is to provide a memorable honeymoon experience to the couple. The agency wants to make the whole trip picture-perfect.

Partners

Judy and Alex are the customers of the travel agency. They are a married couple and want to go on a honeymoon trip. Best Holiday is a very well-reputed travel agency. It offers special discounts to customers. The agency has a good reputation for offering detailed tour packages to customers. Judy and Alex felt that they do not need to worry about anything regarding their honeymoon trip. Apart from special discounts the agency provides different offers to its customers. All the facilities are available with the travel agency. This is one more reason for choosing a travel agency (Smith, 2014). As it is a honeymoon trip for Judy and Alex, so they have chosen Paris as the honeymoon destination for them. It is one of the most exotic honeymoon destinations in the world.

Transportation

Transportation is a very important part of any trip. In the case of this honeymoon trip transportation will play a significant role (Archer and Syratt, 2012). Best Holiday will create a hassle-free transportation experience for the honeymoon couple. The agency has booked the air ticket for Judy and Alex (Kotler, 2008). The honeymoon couple will travel by AIR FRANCE flight. Judy and Alex will start their journey on 25th July 2014. They will return on 27th July 2014. The flight will take off from Heathrow airport at 6.20 am and it will reach Paris airport at 9 am. It will take two hours and forty minutes to reach Paris from London. Flight charges for each person will be £149. For both occasions, AIR FRANCE will be the airliner for the couple. The agency is set to offer a good transportation experience to the honeymoon couple which will prepare an appropriate honeymoon mood for Judy and Alex.

Accommodation

Accommodation is the nerve center of any trip. Here the importance of accommodation is very significant because it is a honeymoon trip. The agency will arrange accommodations for Judy and Alex in hotel Marriott, Paris. It is one of the most beautiful hotels in Paris. The hotel is very much luxurious in nature. The hotel has state-of-the-art facilities and it is a five-star hotel. It is situated in Champs-Elysees. Apart from premium luxury and state-of-the-art facilities, the hotel will offer free tickets to visit Paris Disney Land. The honeymoon couple will have to pay £500 per day for accommodation in the hotel. In this way, the travel agent will provide great suitable accommodation to Judy and Alex (Larimore and Crockett, 2007). Beautiful accommodation is an inseparable part of a honeymoon trip. Best Holiday is committed to providing world-class accommodation to the honeymoon couple.  It is the primary objective of the company to make this trip memorable for Judy and Alex.

Tour Programs

Best Holiday will make a suitable tour program for Judy and Alex. The main objective of the agency is to cover as much as tourist destinations are possible. The tour program will start from Eiffel Tower. It is one of the most famous destinations in the world. The honeymoon couple will go to Louvre Museum also. It is a very attractive destination for tourists around the world. The agency will take the honeymoon couple to Notre Dame Cathedral. They will go to Sacré-Coeur. Best Holiday will take them to Opéra de Paris Garnier. In this way, the tour program will cover different popular places in Paris.

Airlines and Hotels

The agency has strategic alliances with different airline companies and hotels. It is a very important advantage for Best Holiday to have strategic alliances with these kinds of organizations. These companies are famous worldwide (Buhalis and Darcy, 2010). Strategic partnerships with these companies will increase the brand image of the agency. All these strategic partners like Turkish Airlines, British Airways, Hotel Hilton, Hotel Marriot, and Hotel Sheraton are very important for the business of the agency (Anderson, 2013). These strategic partnerships help the organization to get competitive advantages in the market. 

Advertising

In modern-day business, advertising is of much importance. Advertising is a very appropriate method to promote a product or service (Gibbs, 2009). Here, Best Holiday has understood the need for advertising. They have chosen online advertising for promoting their services. The organization has chosen famous social networking sites for its advertising purposes (Beaver, 2005). Those social networking sites are Facebook, Twitter, YouTube, and Instagram. All these social networking sites are globally well-known and popular. People across the world access these sites. With the help of these advertising media, the agency will be able to draw the attention of a large potential customer base. All these social networking sites will help the agency to showcase its services very well to customers.

Conclusion

Best Holiday has arranged a well-planned honeymoon trip for Judy and Alex. It has taken care of every single factor very professionally and the travel agency is very much equipped for providing good quality services to Judy and Alex. The company has chosen its advertising partners strategically. The travel agency is committed to providing world-class services to its customers. The whole trip shall be a memorable experience for the English honeymoon couple.