Online Market for Wedding Registries in Travel and Honeymoon Bookings - Essay Example

The objective of this study is to delve into the increasingly growing industry of online registries which is actually becoming much popular these days. Wedding or bridal registries are normally services offered online in order to help couples who are engaged to effectively manage the process of receiving gifts from those who would aspire to give them (Brooks 2). In the process, the couple will normally link up with a merchant and selects a particular list of gifts they would be willing to receive.

The wedding guests are able to see this list and will therefore buy the gifts listed for presentation. In this way, the gift registry is updated accordingly so that other buyers are able to see and track the process of buying gifts. Indeed, online wedding registries have become part and parcel of modern day weddings since they greatly help in the avoidance of duplication of gifts or buying of unnecessary gifts for the bridal couple (Sweeney 55). Wedding registries are normally sent along with the wedding invitation letters.

Indeed, the industry has become very competitive as new entrants are offering specialized services which include charity registry and honeymoon registry (Delaney 12). The industry has grown extensively in Europe and the United States due to the fact that most Europeans at some point in their lives will either work or study abroad. In this regard, several guests are normally expected in their weddings (2012). Several merchants have now specialized in travel and honeymoon bookings and are offering plenty of additional and support services in this respect.

The industry is effectively growing courtesy of the fact the honeymoons and travels will normally exist in the lives of people (Cross 33). However, it is realized that some people are still not conversant with the idea of wedding registries (Melendez 78). This calls for much advertisement in order to acquaint people with all the information regarding this important industry. Works CitedBrooks, Chad, and BusinessNewsDaily Contributor. " Web-Based Gift Registries Level the Retail Playing Field | BusinessNewsDaily.com ." Home | BusinessNewsDaily.com . N.p., n.d. Web.

24 May 2012. .Cross, Frank B. The legal environment of business: text and cases : ethical, regulatory, global, and e-commerce issues. 7th ed. Mason, OH: South-Western Cengage Learning, 2009. Print.Delaney, Diane Meier. The new American wedding: ritual and style in a changing culture. New York: Viking Studio, 2005. Print."First and Largest Comprehensive Bridal Registry Study Released by The Knot Market Intelligence | EON: Enhanced Online News." Online Press Release Distribution | EON: Enhanced Online News. N.p., n.d. Web. 24 May 2012. .Melendez, Crystal.

E-plan your wedding: how to save time and money with todays best online resources. San Jose, Calif.: Mediasoft Press, 2006. Print.Sweeney, Susan. 101 Internet businesses you can start from home: how to choose and build your own successful Internet business. 4th ed. Gulf Breeze, FL: Maximum Press, 2011. Print.