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However, a decline in the tourism industry has been seen. It may be because of the declining consumer trend towards tourism due to the financial crisis. The industry is also helping in creating possibilities of low cost tourism that accommodates people from different phase of lifestyles to enjoy the beauty of nature. The tourism industry of Malaysia is said to be the second highest contributor in the Malaysian economy, which helps in generating foreign exchange as well as creates job opportunities for the locals. Malaysia is less developed as compared to other tourism places of the world, but Malaysia is renowned for its niche tourism due to world events and marketing strategies, which are employed. The Malaysian tourism can be improved; therefore, a report on ‘Sustainable Tourism Development’ is given to provides an in-depth view of the issues and gives a measure to deal with such issues which cater the heavy tourism industry of Malaysia.
The report provides a stakeholder inclusive model which helps in resolving skirmishes between the local, national and international authorities. This model also provides realistic approaches, which are mandatory for the formulation planning and development process. The report gives a brief overview about the bodies, which are responsible for organizing and running the tourism industry of Malaysia.
The repot discusses principle of planning as its core segment. The planning of tourism in Malaysia is done with highlighting the upcoming five years. This five-year plan includes the aim of developing and rehabilitating the tourism industry as it is the second highest contributor to the Malaysian economy. Then the principle of planning discusses its second part, which is the national ecotourism plan (Warn 2010). It is aimed at providing suitable strategies, which help in developing the tourism on the basis of sustainability factors with relation to ecotourism. The third part of
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