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There after Holiday Inn was found to cater to those needs. It offered the service standards such as air conditioning and ice makers at affordable room rates. These features made the hotels popular they started gaining recognition (Luckerson, 2012).
His idea was to create a standardized hotel chain and offer it to other business persons for franchisee. The idea took off because of the evolution of highways and the increasing amount of travelers who were looking for a reliable brand with decent quality at an affordable price. Thus Holiday Inn follows the business the three legged Stool Business Model. Where the three aspects namely, people, process and tools are all important for the business to survive and each of the aspects are given equal importance.
There are mainly two types of guests or customers in this scenario. The first are the corporate customers who travel frequently because of their business trips and the second type are the leisure customers who are mainly looking to spend some relaxing time away from work and home.
Corporate clients are representatives that utilize the inn for gathering, business meetings and staying overnight. The holiday inn have had 50 years of gathering and meeting knowledge, they have an advantageous reputation for giving elevated expectations of service, whilst offering incredible worth for cash. The holiday inn gives space to any business occasion, if it being instructional classes, a significant meeting or may be a product launch. The clients expect a no fuss service as their principle goal is to work together. In the holiday inn 95% of the clients are corporate clients, they are there throughout the week meeting other individuals to examine business. Corporate clients may hold their Christmas and Easter parties in the lodging, so they need accessible rooms at those times. The holiday inn meets these necessities by verifying it gives the above. They likewise
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(“Holiday inn report Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
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(Holiday Inn Report Essay Example | Topics and Well Written Essays - 1250 Words)
“Holiday Inn Report Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/tourism/1631974-holiday-inn-report.
Student's Name & Course No.: Professor's Name: Live Corporate Hospitality (Premier Inn, UK) 14 January 2011 Introduction The world of business is changing very fast these days due to new technologies and a fast-paced evolution in demographics and social configurations.
ive Strategy (Porter’s Generic) 15 4.2 Segmentation 18 4.3 Ansoff Matrix for Proposed Strategies 18 4.4 Positioning 20 5.0 Market Mix Standardization vs. Adaption 20 5.1 Product 20 5.2 Price 21 5.3 Place 21 5.4 Promotion 21 5.5 People 22 5.6 Process 22 5.7 Physical Evidence 22 6.0 Implementation, Evaluation and Control 22 6.1 Timescale for Each Objective 22 6.2 Total Marketing Budget Available 23 6.3 Control and Feedback Systems (Balanced Scorecard) 24 7.0 Conclusion and Recommendations 24 References 26 Bibliography 29 1.0 Introduction This report is an effort to develop a marketing plan for Holiday Inn in UAE.
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