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SPSS is basically an abbreviation of statistical package for the social sciences. The users of SPSS software can enter data which becomes accessible for analysis. The obtained analyzed data can be then formatted into a report with the usage of modeling and graphs. There are many reasons for which researchers have made use of the SPSS software. Most notably, the software is used in order to manage large amount of data that can be very difficult to handle (Carver & Nash, 2011).
SPSS is windows-based and highly user-friendly software that can be used by students without difficulties. Be it regressing analysis or correspondence analysis etc., SPSS is designed to run any form of research method. ANOVA, t-tests and linear regression are the most widely used function of SPSS. The results obtained after using SPSS software allow researchers to represent their data in such a way that general audiences can also read and understand the subject matter (Field,
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Geodemographic systems use the collective profile of a community in a small area in order to assess the most likely characteristics of people. With increased research on the subject, clustering techniques developed which assisted in statistically categorizing neighbourhoods into groups that shared similar characteristics (Spielman & Thill, 2008).
As such, both theories work quite well to explain behavioural intent, as well as to predict both human behaviour and attitude (Ajzen 1980). The general idea behind these theories is that certain actions are viewed in certain ways by certain people, and their perception of that action in concert with existing social norms in turn dictate how likely they are to follow through with it.
This exercise was carried out to get familiarization with use of SPSS in data generation and statistical analysis. The data generated using SPSS is attached as appendix ‘A’ to this report. SPSS was used to carry out the descriptive analysis of the data generated for two variables each having a sample size of 30 i.e., N=30 as shown below in table 1.
marker may use their own judgment regarding whether the appendices attached provide sufficient evidence that the student entered the data and performed the analyses correctly.
p-values may be reported as exact figures, or with reference to appropriate thresholds. For example if
Table 10 reveals that the Dark Tourism Centre has been used for various historical events such as
The third objective was to identify the distribution of these centers in the town. Table 12 discusses the awareness of the residents about
In SPSS Assignment 4, you did a scatter plot to examine the relationship between the compensations of CEOs in the tourism industry and their respective firms’ performance measured by revenues. In this exercise, you are asked to test if there is any significant relationship
The skewness value is given as 0.315, this shows that the distribution is not far from symmetrical (data being normally distributed). Lastly, we look at the value of kurtosis, the value is given as -0.219 (a value close to zero), this shows that the data is likely
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