In the paper “2012 London Olympic Games” the author analyses Great Britain’s involvement in this particular events, transforming it from being just a mere constituent part of the broader 2012 Olympics to a full-fledged short-term project objective…
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However, after it became clear that Great Britain would, indeed, win a medal, the scope of promotion and even service quality appeared to be redesigned and positioned under national pride and support for women’s sporting.
The Great Britain v. New Zealand hockey event, upon discovery of Britain’s team involvement, changed intentions from being a generic sporting event requiring traditional management oversight to a marketing opportunity to expand the brand presence of the United Kingdom women’s sporting associations, improve national reputational standing internationally, and also provide visitors with a total quality experience. Merchandising, promotion, public relations, sponsorship, and entertainment took a radically different approach (hence, the concentration was on marketing support and revenue-building through marketing). Under the EMBOK model of events management, these particular knowledge domains are fundamental aspects of the events planning model (Getz 2007). These elements and processes required significant flexibility and rapid alteration to achieve profit and service quality provision goals with a new events positioning strategy based on national honour and conceit for the achievement of women’s sports participation.
Great Britain’s involvement in this particular events match extended the life cycle of the event, transforming it from being just a mere constituent part of the broader 2012 Olympics to a full-fledged short-term project objective. The life cycle of this event project was transformed from a three to four-hour event to an elongated strategic project objective that would have a considerable period of growth before meeting ultimate decline. This event became a tangible special project requiring significant marketing flexibility and reallocation of labour and finance.
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“2012 London Olympic Games Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/tourism/1614762-please-construct-a-title-of-your-own-choice.
A CRITICAL ANALYSIS OF OLYMPIC LEGACIES: PAST OLYMPIC GAMES AND LONDON 2012INTRODUCTION
Olympic Games have outreached the number of spectators who have become addicted to the particular event and look forward to it with all gusto. This over enthusiasm for the mega event has greatly influenced the host cities in the past and would also have a similar and far fervor impact in future as well because now interested cities and countries as host emphasize more on the legacies that such event could have on their citizens and urban regeneration as well.
The United Kingdom economy has been among the best performing economies in the world for a long time. During the period that lasted from 1990 to 2008, the U.K. economy comfortably managed a 2.3% GDP growth factor.
ficiency of the city of London, is poised to make London 2012 a sporting, social and commercial success. However, a more pan-global approach towards marketing, highlighting the security preparations and making arrangements to prevent flaws in the systems attending the important marketing aspects, like the ticket sales could certainly make things better.
As a project manager, my key responsibilities in this project will include project scope management, time and cost management, quality management, human resource management, communication management, risk management and procurement management. Basic details of the London 2012 Olympics security measures and the potential IT security vulnerabilities of the event An assessment by the Olympic Strategic Threat Assessment (OSTA) indicates that the possible security threats to the Olympics are terrorism, serious crime, domestic extremism and natural hazards (Home Office 2012, 13).
Security was a major issue being that there was an alarm raised by terrorist just immediately the announcement of the Olympic Winning Bid by London. To help in curbing this, the architectural designs of the Olympic S stadium was designed to accommodate various security measures.
Therefore the objective of this brief report is thus to highlight all the current challenges and other issues that relate to the budget funding and the sourcing of the London Olympic Games in 2012.
And hundreds of international volunteers have joined in too. Understanding why these people are interested in participating in this huge affair, especially international people, and what their thoughts are about the London Olympic Games is the main purpose of the story.
Despite the pressure to maximize on the revenue potential, Williamson was expected to set the prices to a level that will guarantee that all the events will be fully packed with spectators (Gourville and Bertini, 1).
With approximately 7.9 million tickets up for sale,
2 Pages(500 words)Case Study
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