Nobody downloaded yet

2012 London Olympic Games - Essay Example

Comments (0) Cite this document
Summary
In the paper “2012 London Olympic Games” the author analyses Great Britain’s involvement in this particular events, transforming it from being just a mere constituent part of the broader 2012 Olympics to a full-fledged short-term project objective…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
2012 London Olympic Games
Read TextPreview

Extract of sample "2012 London Olympic Games"

Download file to see previous pages However, after it became clear that Great Britain would, indeed, win a medal, the scope of promotion and even service quality appeared to be redesigned and positioned under national pride and support for women’s sporting.
The Great Britain v. New Zealand hockey event, upon discovery of Britain’s team involvement, changed intentions from being a generic sporting event requiring traditional management oversight to a marketing opportunity to expand the brand presence of the United Kingdom women’s sporting associations, improve national reputational standing internationally, and also provide visitors with a total quality experience. Merchandising, promotion, public relations, sponsorship, and entertainment took a radically different approach (hence, the concentration was on marketing support and revenue-building through marketing). Under the EMBOK model of events management, these particular knowledge domains are fundamental aspects of the events planning model (Getz 2007). These elements and processes required significant flexibility and rapid alteration to achieve profit and service quality provision goals with a new events positioning strategy based on national honour and conceit for the achievement of women’s sports participation.
Great Britain’s involvement in this particular events match extended the life cycle of the event, transforming it from being just a mere constituent part of the broader 2012 Olympics to a full-fledged short-term project objective. The life cycle of this event project was transformed from a three to four-hour event to an elongated strategic project objective that would have a considerable period of growth before meeting ultimate decline. This event became a tangible special project requiring significant marketing flexibility and reallocation of labour and finance. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“2012 London Olympic Games Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1614762-please-construct-a-title-of-your-own-choice
(2012 London Olympic Games Essay Example | Topics and Well Written Essays - 2750 Words)
https://studentshare.org/tourism/1614762-please-construct-a-title-of-your-own-choice.
“2012 London Olympic Games Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/tourism/1614762-please-construct-a-title-of-your-own-choice.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF 2012 London Olympic Games

A critical analysis of Olympic legacies: past Olympic Games and London 2012

...? A CRITICAL ANALYSIS OF OLYMPIC LEGACIES: PAST OLYMPIC GAMES AND LONDON Contents INTRODUCTION 3 LEGACY 3 LEGACIES OF THE PAST OLYMPIC EVENTS 4 ATTAINABLE GOALS FOR 2012 LEGACY PLAN 7 (TRANSPORTATION / FACILITIES) 7 Social Renovation 7 Trounce over attitudinal, philosophical and procedural constraints 7 Overcoming Impairments 8 Deliver Optimum Facilities 8 QUEEN ELIZABETH LEGACY PARK LAYOUT 8 TRANSPORT SYSTEM AT STRADFORD 9 VENUE CONSTRUCTION 11 CREEPING ISSUES IN LEGACY FORMATION 12 SUGGESTIONS 12 CONCLUSION 15 REFERENCES 17 Carlsen. H., 2009. Olympic legacy: sustainability and revitalization in London's...
13 Pages(3250 words)Essay

How will The London 2012 Olympic Games affect the U.K. economy

...% development in 2011. In calculation, the main reason behind the growth was the 0.2% plunge that happened towards the end of the year (Fussey, 2011: 79). This has driven researchers to scheme a very small band of escalation to happen in 2012, amounting to about 0.4%. The analysts forecast that the financial system will undergo a double decline before it starts budding back to its former circumstances. However, the wealth faces a latent growth aid in the form of the 2012 Olympics. London is set to host the 2012 Olympic Games, an event that possesses the potential to favor the U.K. economy greatly, and on an optimistic...
12 Pages(3000 words)Essay

Marketing Mix being used for the 2012 Olympic Games in London

...? Marketing Mix being used for the Olympic Games in London: a Report of the Marketing of the Concerned 31 January, 2012 Executive Summary London is hosting Olympic Games for the third time in its history. Going by the objective of connecting the young people from diverse segments of the British society to the glory of sports and to retain the sanctity of the brand Olympic, while assuring a sufficient funding for the games, the marketing mix put in place, relying on the traditional appeal of brand Olympics amongst youth, an inclusive promotional strategy, well spread and...
4 Pages(1000 words)Coursework

Manage IT Security for the London Olympic 2012 games

...?Manage IT Security for the London Olympic Games My is Jian Roberts, the Project Manager of Technolight, a London-based IT company. In thisproject, I will be working together with the company’s security team, a group of IT security experts. My role in the Technolight is to initiate, plan, execute, monitor and finalise projects on behalf of the company. As a project manager, my key responsibilities in this project will include project scope management, time and cost management, quality management, human resource management, communication management, risk management and procurement management. Basic details of the London 2012...
6 Pages(1500 words)Essay

The Olympic and Paralympic Games were held in London in Summer 2012. One of the major changes to delivery of the Games that has

...?Management Table of Contents Executive Summary 3 Olympic and Paralympics Games Summer 4 Sustainability Plan put forward by the organisers 5 London 2012 5 One Planet Living 6 Development of Inclusion and Diversity Strategy 9 Sports and Health 10 Opinion Survey 12 Conclusion 15 Reference List 16 Appendix 18 Executive Summary The report throws light on the Sustainability plan of Olympic and Paralympics Games Summer 2012 which was prepared by the London Organising Committee. In 2012, the games was held in London and thus, it was the responsibility of London Organising Committee to prepare a well planned report regarding the actions that are to be taken before and after the Games so as to make the environment sustainable. Though... to the fact...
10 Pages(2500 words)Dissertation

(The Budget)Funding and sourcing of London Olympic Games 2012 current challenges and issues

...Games of 2012. To be hosted successfully in 2012 the London Olympic Games needs to have all related facilities, infrastructures, and projects with all their budget funding and sourcing streams completed as soon as possible. Therefore the objective of this brief report is thus to highlight all the current challenges and other issues that relate to the budget funding and the sourcing of the London Olympic Games in 2012. The last time that London and Britain hosted the Olympic Games was those of 1948. The budget funding...
4 Pages(1000 words)Essay

London will be hosting the Olympic Games in 2012. Compare and contrast the running of the last two Olympic Games and suggest how the UK might learn from this

...The London Olympic Games The purpose of this paper is to compare and contrast the precious two Olympic Games and identify some trends that the Olympic Games can learn from these examples. The format that this paper will utilize is to first identify the previous two Olympic Games then highlight the positive and negative elements of these national experiences. For the purpose of this paper the focus will be on the last two summer games in Beijing, China and Athens, Greece respectively. Next this paper will draw some conclusions will be drawn as to how this information...
4 Pages(1000 words)Essay

Social and Economic Impacts on Communities of Hosting The London Olympic Games 2012

...London 2012 Summer Olympic and Paralympic Games. The study utilised a secondary research method applying Morgan (2007) SLR methodology to scrutinise the various literature on the subject. The literature examined was based on past sports effect limited to the 2000 Sidney Olympics to the most recent Beijing Games 2008. The sources were collected from academic, journals, books and relevant reports as well as topical writings. The study has indicated a positive social impact on local communities with numerous studies indicating that the local population has gained tremendously from the staging of the event in their backyard. Many...
20 Pages(5000 words)Essay

London 2012 Olympic Games

...London Olympics Task: London Olympics Problem identification This write up evaluates the problems facing the London Organizing Committee of the Olympic Games (LOCOG) in their bid to prepare the Olympic Games in 2012. It evaluates the opportunities and the challenges that the community faces in its duties (Gourville & Bertini, 2011). The committee had the lessons from recent games prepared in other cities, for example, the Sydney and the Beijing Olympics. These two events provide an appropriate reference, for the organizing committee,...
4 Pages(1000 words)Case Study

2012 London Olympic Games Case Study

...(highest price) during the finals and award ceremony of the sport. Additionally, ticket prices for individual sports also varied depending on the seating arrangement i.e. seats that were close to the playing field were highly priced than seats at the far back end of the playing field. Sports that had influential personalities who were widely known across the World and in particular, London warranted for high-ticket prices. For example, a swimming event that Michael Phelps was participating in warranted for high-ticket prices same as a relay run that Usain Bolt was participating in. For the ‘not-so-popular’ sports such as handball, table tennis, and archery, the tickets were to be set at the lowest levels during the...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic 2012 London Olympic Games for FREE!

Contact Us