Nobody downloaded yet

Public Relations and Tourism in Lebanon - Thesis Example

Comments (0) Cite this document
Summary
The study tests such hypotheses: 1.the Lebanese government has employed public relations tactics in the last decade to promote tourism in the country more than it has done before; 2. the public relations activities employed by the Lebanese government have yielded benefits despite the negative image the region carries. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Public Relations and Tourism in Lebanon
Read TextPreview

Extract of sample
"Public Relations and Tourism in Lebanon"

Download file to see previous pages The intention of this study is an international tourism is one of the most important sectors in the world today as expenditure on tourist goods and services represent some 8% of total world export receipts and 5% of world GDP while the Arab world attracts only 3% of international tourist arrivals and receipts. Most countries that specialize in the tourism sector have made good economic progress. The progress is largely dependent on how the destination has been marketed. Public relations play a vital role in constructing images of a location and the activities that the location offers. This has become important as tourism today has been categorized as adventure tourism, conference tourism, eco tourism, health tourism, spa tourism, event tourism, religious tourism or cultural tourism. Lebanon as a destination has much to offer to tourists. It has a diverse patchwork of Mediterranean-lapped coast, rugged alpine peaks, and green fertile valleys over an area of 225 km. long and 46km wide. The Lebanese coast has the Mediterranean Sea to the west and the Mount Lebanon Range to the east. Apart from these it offers multi-sport adventure and archaeological wonders but tourism has been adversely affected in the last decade for various reasons. Much of these has been attributed to the image that been created by the media. Hazbun contends that of late Lebanon has been proactive in promoting tourism. The author suggests that Beirut’s urban redevelopment efforts will not be able to attract the western tourists as Lebanon carries an external negative image, is gripped by fears of regional instability and attracts high prices. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public Relations and Tourism in Lebanon Thesis Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1546774-public-relations-and-tourism-in-lebanon
(Public Relations and Tourism in Lebanon Thesis Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/tourism/1546774-public-relations-and-tourism-in-lebanon.
“Public Relations and Tourism in Lebanon Thesis Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/tourism/1546774-public-relations-and-tourism-in-lebanon.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Public Relations
...Public Relations Public Relation is a crucial department that entails development and management of ethical strategies using communication to build relationship with stakeholders and public. The role of public relations is to promote goodwill and understanding in an organization, business or a corporate. Communication in the business, industry, and corporate world is paramount. It is an indication of openness and accountability (Pride et al 2011:242). This is because the media and the public in the contemporary world are much more interrogating than the past. The failure to have a transparent...
7 Pages(1750 words)Essay
Public relations
...Sur Public Relations The term “public relations” is believed to have been introduced by Edward Barnays. The father of PR, as some would later call Barnays, used it in his publication Crystallizing Public Opinion (1923). Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon. Jacquie L’Etang, the leading British theorist of PR, describes this situation in his...
10 Pages(2500 words)Essay
Public Relations
...to reassure the public and the media. BP wanted to convince people that it was doing its best to help clean up the spill. They wanted people to think they were working very hard and tirelessly to do their best and ensure that the livelihood of people in the Gulf area and many of the marine animals were protected. This context is very important to understand. BP was dealing with a massive public relations (and natural) disaster. It was a challenging environment. One of the things that they worked hard to do was be open and transparent about the actions they were taking to solve the problem. That is in part what got them through the mess intact. What was accomplished in the communication?...
3 Pages(750 words)Essay
Public Relations
...? Public Relations Public Relations Public Relations (PR) refers to the science and art of managing how information flows between organizations or individuals and the public. Because public opinion and image are critical aspects of an organization, PR managers strive to make their organizations’ win public trust and become positive and ethical role models (Marshall, 2002). PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a level of resemblance to advertising,...
4 Pages(1000 words)Essay
Public Relations
...In the highly competitive environment of business, public relation is a vital tool that facilitates consistent, accurate and the right message to be communicated to the audience, to investors as well as customers. It addresses the issues that affects the performance of the company and significantly impacts its credibility amongst the various stakeholders. Thus, Johnson & Johnson’s public relation campaign was not only designed to project a credible image of honesty and responsible behavior but it was also used as means to assure the public that it would not buckle under pressure from the vested interests. The company was faced with the major crisis when...
3 Pages(750 words)Research Paper
Public Relations
...Public Relations Communications and PR professionals must adherence to ethical standards when posting and promoting news, information, or products of the organization such as addressing issues of “puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal advertising” (Marketing Communications par. 1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public” (Public...
1 Pages(250 words)Essay
Public Relations
...Public Relations Inserts His/Her Inserts Grade Inserts 5 October Each individual has one’s biased interpretation upon receiving new and unknown incoming messages. The components are necessary parts that will increase clarity of the media message. The characteristics are important in terms of ensuring the original message is received in its unadulterated period. The public relations perspective variables must be incorporated to ensure smooth transition and delivery of the message to the intended users without changing the original message. Understandably, the various media channels have identifying characteristics. First, the message has to be appropriate. Next,...
1 Pages(250 words)Essay
Public Relations
...for the time they spared to talk to me and left. 2 Evaluation of public relations programs is instrumental in determining the effectiveness of the programs that an organisation has set. Stated objectives will enable the public relations officers and workers of an organisation to know how they will communicate the desired message to the public effectively. The stated objectives set the standards that will guide people in an organisation on how to relate to the public and customers of the organisation. The standards are instrumental since people will ensure that they live up to the rules of dealing with the...
1 Pages(250 words)Essay
Public Relations
...Public Relation: Telethon Key Target Publics Telethon is a registered charitable trust that is committed to raising funds for ameliorating the lives of children and young people, primarily in Western Australia. Telethon was founded in 1968 and has, since inception, raised more than $103 million. These funds are used to provide financial assistance to other charitable organizations, childrens hospitals and research institutions. The trust affects and is affected by numerous stakeholders. Using the ‘Linkage Concept’ as given by Grunig and Hunt (1984), the various publics of Telethon have been enumerated below. Enabling linkages: The board of trustees, small team of...
3 Pages(750 words)Essay
Public Relations
...Public Relations al Affiliation) Generally, the case studies deal with how a product’s perception can influence its sale and growth. Regardless of the quality, product perception (Alan Louis Hospital and the Pedophile book) can determine whether the product is deemed valuable or invaluable by the general public. Therefore, there is need to brand a product successfully in order to attract new customers and ensure the loyalty of existing customers. According to Sandhya et al., in both case studies, the products’ brand image is responsible for its position. For instance, the Pedophile book was removed from the list of available books due to public perception, influenced by...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Thesis on topic Public Relations and Tourism in Lebanon for FREE!
Contact Us