Destination management Rome Rome, the capital of Italy is rich with its heritage. The city is inhabited by 2.8 million people and is the largest city of the country. Rome is the only city in the world that has within itself an entire state, the Vatican City…
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Throughout the world it has been seen that tourism is one of the major source of employment for the people of that particular destination. The aim of destination management is to arrive at state where there would be development of the social cultural and economic activities of the destination. Along with the present day establishment it has to be ensured as well that the future generations can also avail of the resources and can enjoy the place as the way their ancestors did. Research has been carried out in this field to find out the reasons that contribute to the success of sustainable tourism and how the latter can be achieved in the most effective manner. There is a need for planning, developing and marketing a particular destination in a more holistic approach. For proper destination management all the stakeholders have to get involved in the place like the local government, the professionals who have expertise in the field, the tour operators, the airlines, hotels as well as the communities that represent a particular destination. If destination development is done in a proper way it would benefit the entire tourism business in the area and hence would move towards sustainability. Stage of development The destination development for a place takes place through mainly the following phases. The Tourism Area life cycle model that had been devised by Butler would help to analyse the various aspects of tourism in the city of Rome (Butler, 2006). Fig. 1 Tourism Area Life Cycle (TALC) (Butler 2006) Rome has been a destination of interest among tourist from all over the world. The city had past the stages of exploration and involvement long ago because people have always known the city as something worthwhile to be seen. The city has within it one of the seven wonders of the world that is the Colosseum. Continuous restoration work is undertaken in the place which shows that this place of heritage is in the rejuvenation stage of the development. There are various other places like the ancient temples, archways and channels of drainage throughout the city that are worth visiting (Tooman, 1997). Thus it is necessary for the government and the department of tourism to manage these areas well and ensure the proper maintenance and restoration of the prehistoric architecture. There are also several gardens like the Vatican Gardens, Villa Torlonia and Acquedotto Felice which is less visited compared to the major architectural wonders. The government has to plan tours to help the visitors locate these places and make their visits within their fixed time schedules. Another era of history can also be experienced in the Vatican City. The St. Peter’s Basilica and the Vatican Museum are popular tourist destination. The city of Rome would never be at a decline stage being the city to house one of the Seven Wonders of the World. This is because the city would always appeal to the people across the world and students studying in the related disciplines like history, anthropology and so on. Approach to destination management Certain things have to be carefully taken care of by the destination managers while planning the tour for the prospective tourists. The public has to easily access the various destinations that would be included in their tour plan. Comfortable, timely and hassle free communication would be a major reason for the success of tourism at a particular place. The city has proper arrangements for Taxi, Bus,
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“Destination Management Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/tourism/1487453-destination-management.
Increased professionalism is also a factor which has given rise to tourism. Critical external factors such as economic crises, environmental issues have a significant impact on the destinations and on supply and demand are also said to be the key factors which has helped in the development of the tourism industry.
Destination management constitutes generation of marketing information pertaining to demand and supply chain functions in regards to specific tourism related areas. Large amount of technical data retrieved from such process helps the management body of the tourism organisations whether operating in the regional, local and national level to help formulate effective plans and policies.
Thus, tourism has emerged as the most lucrative business, especially for countries that have a lot of tourist attractions such as Singapore. On the other hand, the economic downturn of the recent past has forced nations to innovate new and emerging areas in travel and tourism industries for generating more revenues, which has increased the competition in this field.
2; Lubbe, 2003, p.2). Eminent scholars and experts have defined tourism as a collection of industries, services and activities that delivers an overall travel experience including accommodations, transportations, fooding and lodging, and other associated hospitality services (PRM, n.d).
A tourist destination can only promote products that are its disposal at the time, as such, destination development a dynamic and fluid process of coordination and development of the available attractions as well as the introduction of new ones. Inclusion of restriction to tourism activities in cases when they seem to be having a negative environment on the social cultural and/or ecological stability of the host region is also a central part of destination development.
London is regarded as the biggest city in the continent of Europe. It is the capital city of England and was historically founded by Romans almost 2000 years ago. The city is located on the bank of the famous river Themes. Today, the city is often viewed to be one of the prominent cities in the world and one of the most visited destinations throughout the globe.
If the City of Worcester is to emerge as a tourism pull centre, a focal point in the larger domestic and international tourism trade to and in the United Kingdom, it is contingent upon it to formulate an appropriate marketing plan.
This report will identify the core components of tourism marketing, focusing on branding, the creation of equity, and destination management.
The author of the paper states that the continued success of Visit California organization is attributed to its nature of marketing. It happens over the internet by the use of photographs, tweets, and videos among many more. Consequently, the destination has been able to attract a diverse collection of tourism.
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