Organizational Structure and its Major Elements - Essay Example

? Critical Thinking for Resort Management Section 2 This part of the essay will deal about organizational structure and its major elements. Organizational Culture Organization culture is the behavior of the individuals who are part of a group or an organization. The behaviors and values that contribute to the unique psychological and social environment of an organization are known as organizational culture. Organizational culture includes organizational visions, norms, values, systems, symbols, habits, beliefs and working languages. It is also considered as the pattern of several collaborative behaviors that are taught to the new members of an organization as a way of feeling, thinking and perceiving. Organizational culture affects the way groups and people interact with each other, with stakeholders, and with several clients in an organization. Several organizations in this world follow different types of organizational cultures. In terms of business perspective, organizational culture is also known as corporate culture. Culture of an organization can be identified through its business performance, employee management, customer services and structure of hierarchy, decision making strategy and information flow. Major Elements of Organizational Culture Organizational behaviors, values, beliefs and assumptions are considered as the major elements of organizational culture. The behavior allowed within an organization is a key element which is crucial to the strength of that organization’s corporate culture. Organizational behavior includes several things, such as use of technology by the employees and dress code of all the members of an organization. Organizational value is considered as one of the major element of the organization’s corporate culture. The value of an organization has great impact on its employees and members. The value of an organization can dictate the particular behaviors exhibited by its members. Examples include dedication to effective customer service, accountability of individual behavior, and personal and corporate integrity. Assumptions and beliefs are considered as the fundamental elements of an organizational culture. Leaders or the managers of an organization develop several strategies and implement those on the basis of assumptions and beliefs. These assumptions and beliefs are directly related with the organizational performance. The organizational beliefs can influence and motivate the managers to treat their colleagues and subordinates with valuable respect that they actually deserve. Positive beliefs enhance effective workforce and business outcome. In addition to these, there are other elements that contribute to an effective organizational culture. Symbols and rituals are also referred as key elements of an organizational culture that enhances employee and employer morale. Organizational Culture’s Relationship with Organization’s Strategy and Performance Effective and strong organizational culture helps the managers of several departments within an organization to motivate their employees. Organization with effective corporate culture follows high business ethics that enhance high business performance and employee morale. An employee always expects significant compensation and reward against their hard work and effective performance. In addition to this, strong organizational culture helps the managers to develop effective strategies that can successfully drive the organizations towards business objectives. Therefore, it is important for an organization to maintain effective and strong corporate culture to maintain motivated workforce, significant strategy development process and high business output. Section 3 A review and critical thinking on resort management would help to help to establish the link between the culture of organization, the strategic management of the organizations and the future performance as an implication of effective strategies. The resorts and hotels are solely a service-based industry and thus the main assets of these resorts are the intangible assets. These intangible assets are nothing but the brand image or goodwill of the organizational resorts. The resort and hotels are differentiated from the manufacturing industries which have a tangible product and associated service. The services offered by the resorts are of high significance as the services rendered help to increase the intangible assets or the goodwill in the market. Thus the performance of the company is linked to the level of customers service which is determined the strategy formulation and implementation. The strategy formulation and implementation in turn is decided by the culture prevailing in the organization. The organizational culture depends on the mission, vision, objectives and goals of the organization. Previously the resorts and hotels were only driven by the profit motives. The properties were utilized to set up resorts and offer the services in a stereotypic fashion in order to earn revenues and profits. With the increase in the level of competition, the resorts and the hotels started to think of ways to limit their declining market share. This led the resorts to focus on their organizational culture. Apart from the business motives, the resorts started to improve their level of customer service, business ethics, social responsibilities, transparency and improved internal communications. By laying down these organizational cultures, the management drives for a better system of strategic management (Dwyer, Teal and Kemp, 1998). An efficient strategic management implied that the resorts treated their employees as stakeholders in order to serve their customers in a better way. The employees were encouraged to provide feedbacks on the operations and customer interface undertaken on a basis. This brought about transparency in the operations of the resort. The highly communicative environment helped to exchange the beliefs and ideas for improvement. The organizational thus helped to establish a system of share belief. As an integral part of the strategies implemented by the resorts, the employees would pay more attention towards serving the customers in an improved manner. The organizational culture, therefore, brought about subtle changes that are unconscious forces which improved the work environment. These strategically implemented policies help the resorts to establish a brand image for the customers. The value added services offered and the transparency and social accountability of the resorts drew more customers. These changes in the offered services and facilities helped the organization to increase their revenues by leaps and bounds. Thus the profitability of the resorts increased which was a good indicator of the improving performance. The loyalty of the customers was also achieved as a result of the strategic management which was influenced by the organizational cultures. This helped the resorts to maintain a sustainable position in the industry over a long period of time. Section 4 The performance of the resort hotel in Bintan, Asia helps to establish the link between the organizational culture, strategic management and the performance of the resort. The analysis and critical thinking on the performance of the resort establishes the fact that the strategies and the managerial decisions are influenced by the organizational culture. For example, the resort which gave priority to its mission and vision, objectives and goals have responded to the forces of changes. The changes brought about in the organizational culture are steps taken for change management. The resorts have given more importance and consideration to the inputs and feedbacks of their employees. The services rendered to the customers are only possible with the help of their ground staffs and the employees. Thus the feedbacks on the customer complaints that are faced on a daily basis, areas of customer service in which the resort has been lacking, the suggestions for improvement in the level of customer service were taken from the employees. The employees were trained and they were treated as stakeholders of the organization. Thus the responsibility has been delegated from the top to the lower levels of the hierarchy. The fixation of accountability and the rewards to the employees helped the resort to achieve improved customer services. The service to the customers was in line with the mission and vision of the organization. The other area of strategic management includes business ethics. The employees have engaged into the operations of the resorts in a fair and transparent manner. The environment made the customers feel at home and effective strategies by the resorts helped in attaining customer loyalty. Thus strategic management which was influenced by the culture of the organization helped the resorts to build a brand image. With the increasing acceptance of the resorts by the customers, the performance level improved over the period in terms of enhanced revenue earnings and profitability. Thus the influence of the organizational culture on the strategy and performance of the resorts have been established. Section 5 The issues for further research related to the role of organizational culture on strategic performance management in the context of individual properties in Bintan and the resort hotels of Asia have been discussed below. The relevance of the various parameters that are considered by the management of the resorts in undertaking strategic management policies which are in line with e culture of the entity could be reviewed and analyzed. The weight-ages given to the various parameters considered for strategic management varies from one organization to another. This is another area that could be researched in order to justify the effectiveness of the performance achieved over a period of time. The degree to which the strategies undertaken by the resorts are implemented at the ground level should be analyzed in order to determine the efficiency of corporate governance. Several other factors like employee compensation, employee recognition, customer relationship, efficiency of the management in fulfilling the goals of the organization should be research as areas of improvement in future. Reference Dwyer, L., Teal, G. and Kemp, S. (1998). Organizational culture & strategic management in a resort hotel. Asia Pacific Journal of Tourism Research. 3(1): 27-36. Read More