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Marketing in Travel and tourism - Essay Example

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Marketing in Travel and Tourism Impact of Marketing Environment on Thomson In tourism and Travelling sector there are many concepts of marketing that are considered to ensure that customer’s needs, stated or otherwise are perfectly met. A company like Thomson works on the concept that there are diverse needs of the customers in the industry of which the company has to adjust to meet all their requirements perfectly…
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Marketing in Travel and tourism
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Download file to see previous pages Economic challenges also hot the company given the rate of inflation as realized in the different countries, there are also social factors that relating to population and distribution of age that also determines success of the business. In the contemporary society, technology is a very important tool in business, the company is bound to automate most of their operations to reduce overhead cost of the company incurs. There are also legal challenges that face the company since the company in other countries faces discriminative laws that give preference to the local companies. There are also environmental challenges that the company faces particularly the fact they operates airline, this includes weather and climate. Travel and Tourism Motivation Various studies have dealt with tourist motivations and market segmentation showing that the factors that motivate tourists for leisure travel and tourism can be classified into two types that is the “push” and “pull” factors (Mehmet 2011, p.153). ...
Having a good analysis of the tourist motivation extends the theoretical and empirical evidence that shows that there is a casual relationship in the push and pull factors that motivate travel and tourism, the satisfaction, and destination loyalty (Yoon and Uysal 2005, pp.45-56). Motivation refers to the psychological, biological, social needs and wants including the internal or external forces that dictate how individuals are pushed by motivation variables to make decisions to travel and how they are pulled by the attributes of a particular destination. The “push” factors refer to the intangible, intrinsic desires of an individual traveller or the tourist, for example the desire to go for an adventure, rest or relaxation while the “pull” factors define the attractiveness of a particular destination and the tangible characteristics of the place, such as accommodation and recreational facilities it offers, cultural or historical attractions. Travel and tourism motivation involves many dimensions as tourists often have more than a single motive for choosing a particular destination, which may be dynamic or flexible in nature. Understanding the factors that motivate tourists to visit a particular destination and how it differs from others who choose a different destination is important as it may help those who plan and market tourism and travel products to set the relevant marketing strategies. It is also vital as it helps destinations to build strategies for marketing and differentiating its products and services from those that are in competition with it. In analysing the factors for motivation for tourism and travel, it is important that demographical ...Download file to see next pagesRead More
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