StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Corporate Hospitality - Essay Example

Comments (0) Cite this document
Summary
Corporate Hospitality By [Name of Student] Tourism [Name of University] [Date] Corporate Hospitality 1.0 Introduction Most countries in the world depend on tourism and hospitality as the gigantic gest source of revenue. Indeed, the tourism and hospitality sector plays a significant role in economic emancipation…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Corporate Hospitality
Read Text Preview

Extract of sample "Corporate Hospitality"

Download file to see previous pages In fact, many organizations have turned their prime activity into attracting and retaining customers. However, in order to attract customers, companies must have sound marketing strategies, for example, promotions or sumptuous events, where they will have the opportunity to explain to customers their products and services, and perhaps promote them (HENDERSON& MCILWRAITH, 2013). Coming new into the marketplace is corporate hospitality. Although hospitality has been in the marketplace for centuries, corporate hospitality is a new area certainly. In this new area, organizations perform additional activities aimed at pleasing their customers. The main role of corporate hospitality to an organisation or company is to entertain clients so that they become happier than they were before. Nevertheless, as days go by, organizations have extended the roles of corporate hospitality to include employees and business owners as well. The UK corporate hospitality has advanced very fast and many people consider it one of the best. This is simply because the sector has mastered the art of linking spectators and activities in order to offer judicious hospitality products and services to clients. ...
e hospitality end up losing clients, and therefore, it is significant that organizations bring events and activities to retain the seamless experience of their clients. This report will assess the holistic nature of the corporate hospitality segment in United Kingdom (MASTERMAN, & WOOD, 2006) 2.0 Report Synopsis As discussed in the introduction part, corporate hospitality is the event or activity that an organization extends to its employees, staff or clients in order to satisfy them. Depending on the target population, employees or staff, these events or activities can differ. There are several sectors within the corporate hospitality segment. To start with, we have spectator sports. These include events such as tennis, golf and football. The second category is that of participatory events, which include fishing, sailing and driving. Lastly, we have cultural events such as concerts and music festivals (MSI MARKETING RESEARCH FOR INDUSTRY LTD, 2002). Thus, depending on the target audience, activities can vary. Although projected to be the prime form of marketing, corporate hospitality has experienced some challenges especially in the last decade. Between 2003 and 2007, corporate hospitality registered impressive growth figures of 5-7%, but in 2008, the growth rate stood at 2%. Analysts blamed the global economic meltdown, which affected business performance not only on UK but also in other parts of the globe. In fact, the decline continued to 2011, meaning that organizations had to abandon big events for less entertaining ones due to the reduced number of prospective clients. Another factor that affected the growth of corporate hospitality is off-putting media coverage. Some media agencies, such as AFP, reported that some UK banks, Fortis and Dexia, organized lucrative ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Corporate Hospitality Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1471556-corporate-hospitality
(Corporate Hospitality Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/tourism/1471556-corporate-hospitality.
“Corporate Hospitality Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/tourism/1471556-corporate-hospitality.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate Hospitality

Gender Gaps in the Hospitality Industry

The task to implement measures to ensure equal opportunity between women and men in the hospitality workplace now falls unto the shoulders of the employers. In this paper, I would like to present the problems that affect the advancement of women in the workplace and offer some strategies as to how employers can help women break the “glass ceiling”.
Some of the most common problems faced by women in the hospitality workplace vertical segregation, horizontal segregation, stereotyping, career interruptions, discrimination and the lack of access to networks (R. M. Blackburn, J. Browne, and B. Brooks (2002). Of these many problems faced by women workers, occupation segregation is considered as one of the primary proble...
7 Pages (1750 words) Assignment

Corporate Ethics and Governance

Greenpeace has alleged that the soybean producers have not adhered to the environmental requirements that 80 percent of the rainforest area should be kept in their natural format. This act can be considered as a violation of the legal provisions. Another complaint by Greenpeace is that there is an increasing incidence of ‘bonded-labor’ in the region by using a debt-bondage. The poorly paid workers are lured by the ranchers and are bound under “conditions analogous to slavery”. It may be noted that in the year 2005 there were 4133 slaves who were freed from bonded-labor. It may be noted that Amazon is the most diverse expanse of intact forest in the world and that already 15 to 20 percent of the total area o...
11 Pages (2750 words) Assignment

Corporate Governance

Such a legal personality for a corporation also goes hand in hand with limited liability being placed upon the directors and shareholders of the corporation for debts that can be said to belong to the Company. The corporate body as an entity is impersonal and individuals may function in different capacities within an organization with their financial activities being shielded from the public eye, by virtue of the corporate veil. (Watson, 2002:202). They are liable to the corporation only to the extent of their ownership of shares and as a result, any extra risky financial activities they engage in are not subject to the scrutiny of the public or the law.
The net result of such a legal identity for a corporation is that it has...
12 Pages (3000 words) Assignment

Role of Technology and Company Culture in Human Resourcesin Hospitality Industry

The products of the industry are the services to the customers. It involves a lot of interpersonal relations between the client and the services provider. All these involve a good application of HR skills. Therefore, it is highly important for the industry to be up to date with the changes in the industry.

Both company culture and technology has a great impact on the hospitality industry. The company culture affects the behavior of the employees in an organization. The employees of the company are the one who deals with the customers of this industry. So the behavior of the employees to the customers is affected greatly by the working environment or the organizational culture they get. Similarly, technology too has a gr...
6 Pages (1500 words) Research Paper

Canadian Corporate Business Law

This was done by virtue of a loan to Ashley in the sum of $300,000 providing Temper with a first mortgage against the suite.
Two politicians invest in Temper, Stefan di Yawn who invests $500,000 in respect of 500 Class A shares and Bob Eh invests $100,000 for 100 Class A shares. In order to secure these investments, the politicians take a security interest in Temper. Shortly after the company experiences some difficulty beginning with Angelina who is photographed spitting on the sidewalks which gets the attention of politician Hillary Squinton who ran her campaign on a clean sidewalks platform. She initiates action against Angelina by taking the matter up with Spitting on Streets Board chaired by Angelina’s boyfriend Br...
11 Pages (2750 words) Case Study

The Real Face of Corporate Social Responsibility

Effective communication is an important tool that has wide-ranging influence in the smooth functioning of corporate bodies. The role of corporate communicators is significant in the administration of the organization and projection of the organization’s aims and objectives in the eyes of the public and stakeholders.

Corporate communicators normally use a variety of techniques to communicate with different people. The administrators and managerial staff use effective communication to disseminate information about the changes that need to be made and make special efforts to create a barrier-free work environment. The barrier-free atmosphere and friendliness testify mutual respect and easy accessibility of management...
9 Pages (2250 words) Assignment

Corporate Governance the Need of the Hour

A corporation has to be fair in all its transactions. It is rather a compulsion than the choice to organizations especially, in the epoch of globalization where they need to pool resources from across the globe and win the confidence of the global people. These corporations are therefore governed by a set of codes of values and principals. Top management responsibilities, especially those of the CEO, involve getting things accomplished through and with others in order to meet the corporate objectives (Wheelen and Hunger, 2007. p.33). So, good governance is wholly and solely the responsibility of the top management. 

Corporate governance is about ethical conduct in business. Ethics is concerned with the code of valu...
6 Pages (1500 words) Report

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages (2000 words) Case Study

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

...Independent Research Study An investigation into the Structure of the Educational System in Morocco and its Capa for Addressing the Needs and Expectations of the Hospitality Industry in the Country Submitted by : Submitted to : Course : Date : September 29, 2009 Word Count : 3,069 words STATEMENT OF AUTHORSHIP “I confirm that no part of this work, except where clearly quoted and referenced, has been copied from material belonging to any person e.g. from a book, handout, another student. I am aware that it is a breach of GIHE regulations to copy the work of another without clear acknowledgement and that attempting to do so render me liable to disciplinary procedures.” ________________ Table of Contents I. Consultant’s Brief 4...
15 Pages (3750 words) Research Proposal

Directors Remuneration as a Contentious Issue in the Corporate World

Critics of the excessive packages are of the opinion that such high packages reflect ‘pay for failure’ and do not take in to account the financial performance of the company (Solomon, 2007 p. 40). Additionally, most of the directors are geared at self-interests, thus undermining the ability of the shareholders to receive a fair return for their investments (Barty and Jones, 2012 p.14).
According to a recent report by the High Pay Commission, there has been a drastic growth in directors’ packages over the last thirty years. According to the report, directors’ packages have risen by about 5,000 percent in the last thirty years while the average income worker has increased by only 300 percent. The report...
6 Pages (1500 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Corporate Hospitality for FREE!

Contact Us