Events Management - Essay Example

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This essay analyzes that event management and planning can include management of many types of events. In addition, events can be cultural celebrations, art and entertainment events, and sports, educational, political, private, recreational and business…
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Download file to see previous pages Event planning is also used within organizations to establish where an organization is at present and where it would like to be in the future, creating strategy and guides as to how to reach goals and objectives (Ivanovic, p 925). Creating a plan will require knowledge of internal and external conditions that may affect any decision that is made. Plans should be seen as directional in nature rather than conclusive and circumstances that may change need to be adapted to.
A pestle analysis measures and analyzes factors such as political, economic, social, technological, environmental and legal which are extrinsic in nature but are directly related to the success or failure of any industry. By analyzing the industry or event as a whole and producing a picture of all factors we are better able to decide what the future may bring.
Event management will and can include many outside factors that will directly affect the planning process. Using a tool such as a pestle analysis will help the planning team identify and plan for all possibilities. Key factors that are identified can be explored and researched and problems can be solved before they occur. Further study can be implemented on key factors by individuals or teams assigned to that area. Depending on the complexity of the event, the event management team may be simple and include one or two individuals or may encompass groups of laborers, volunteers, committees, employees or departments. Recognizing needs will help not only in the planning and implementation of an event but in the budgeting and resource planning of the event as well. All factors noted or suggested in the pestle analysis should be explored and answered fully before the actual event occurrence.Industry trends suggest that it is a suppliers market in Europe and the UK.Whichever event planning model or strategy is used there are many factors that are consistent. Audience identification, advanced problem solving, defining program and budget and deciding on an organizational structure are components of any management plan. Whether it is a small corporate event or large event centered on an annual holiday your clients want to feel individual and as though they are attending something very special. Meetings and conventions where planning has included special amenities and guest allowances are usually those considered more successful than those without. Though events aren’t always planned with the objective or goal of entertaining a client the clients' comfort and satisfaction should always be a factor in your planning.  Whether your event is something for a very small group or a much larger group of individuals each should be treated as exclusive and special. ...Download file to see next pagesRead More
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