Corporate Social Responsibility in event management in the 21 century - Essay Example

It plays a crucial role in shaping an organization’s reputation, to either praiseworthy or poor. This depends with how it aligns its objectives in line with that of the stakeholders, especially customers. Corporate social responsibility of event planning in the 21st century aims at satisfying those around even if it is at the expense of the company. This is because the stakeholders are the backbone of any company. Failure to treat the stakeholders in a fair way may lead to failure of the business.

One of the ways that corporate social responsibility gets attained in an organization is through public relations (Yeoman et al 2004, 29). Public relation assists the business in achieving corporate social responsibility by means of monitoring the business environment. Public relations make it possible for an outside –in approach to reflect on the things that make the organization favored and a decent picture in the eyes of the stakeholders. It reflects on the expectations and standards that the community has about the organization.

Event planning is a role that mostly requires direct interaction with the stakeholders and hence a strong relationship with them gets to be always preferred. . , develop an event design, search for the vent’s site, arrange for food, decor, as well as entertainment, plan for transportation, send invitations, arranges for needed accommodation, supervision of an event and event evaluation. It involves brand intricacies by identifying target customers, logistics planning, as well as coordinating the procedural aspects.

These events impact the community in a variety of ways. Event management tool is used as a marketing strategy tool that for communication. The events promote communication with the stakeholders. Corporate social responsibility for event planning in the 21st century concentrates on minding about the event’s impact on the environment, economic as well as social matters. Event management CSR incorporates sustainability both socially and environmentally. The event management team works at making responsible decisions that will not have a negative impact on the stakeholders.

The organization plans, organizes implements the vent with the community in mind. Event management and planning should always involve CSR in events to improve the sustainability of the event management organization. CSR programs always do a lot in creating a compelling legacy in the community. Event management managers should have always assume responsibilities of the work seriously, especially commitment to stakeholders. Particular interest is taken in the conservation and restitution of the global environment (Werther & Chandler 2005, 54).

Corporate social responsibility for event management in the 21st century seeks to reduce the ecological impact of organized events by reducing emissions and energy and raw materials consumption. Corporate social responsibility of event planning in the 21st century focuses on three principal categories of