Nobody downloaded yet

Corporate Social Responsibility Programs Marketing Managers - Essay Example

Comments (0) Cite this document
Social responsibility is a corporation's obligation beyond that required by law and economics to pursue long term goals that are good for society. Being socially obligated requires only that a business meet its economic and legal responsibilities to society…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Corporate Social Responsibility Programs Marketing Managers
Read TextPreview

Extract of sample "Corporate Social Responsibility Programs Marketing Managers"

Download file to see previous pages While obeying law and economic interest, a social responsible business is involved in social activities that improve society. It does not appear that the responsibilities of a corporation to society, their employees, customers, suppliers, and the communities or shareholders in which they service are in practice According to Robbins, a social responsible business pursues long goals that are good for society and cause no harm. Marketing managers, as moral agents, are required to make practical and as well as ethical decisions. In doing so, managers have to do what is right because it is their responsibility.
Why do marketing managers need to ensure that their companies operate visible Corporate Social Responsibility programs (CSR) CSR should be of high priority. This will give managers the opportunity to display their value throughout the company. Public opinion supports corporations pursuing economic and social goals. Social responsible companies tend to have secured long run of profits. Social responsible activities are simply the right thing to do. Seeking social goals create an attractive public image for businesses. Involvement in social programs helps to solve social problems. Addressing social problems before they become serious and costly will definitely benefit the society as a whole. A socially responsible corporation can normally expect minimum government regulations. Regarding stockholder interests, being social responsible will increase a corporation's stock prices in the long run. And many successful businesses have huge profits that will support charitable projects that need funding (Robbins, 2005, Page102).
Elfren Sicangco Cruz states that there many definitions of corporate social responsibility. According to the World Business Council for Sustainable Development, CSR is a continuing commitment by business to behave ethically while contributing to economic development; improving the quality of life for workers and their families; the local community and society at large. Mallen Baker suggests that corporate management business processes are to make an overall positive impact on society. The International Organization of Employers says CSR is a voluntary positive initiative by businesses that look beyond legal aspects in economic, social, and environmental areas. Michael Hopkins, in A Plantary Bargain: CSR Comes of Age, goes on to say that corporate social responsibility is the treatment of stakeholders both in and outside the corporation.
Corporate social responsibility (CSR) is fundamental to a long term, comprehensive approach to business success. CSR has become one of the benchmarks of an organization's overall success. Corporations as well as their marketing managers need to ensure that every aspect of their performance reflect the values, interests and expectations of society. Why Social responsible activities affect a company's economic performance.
There are findings from research studies that can fully explain the importance of corporate social responsibility programs. In such studies, there appears to be little evidence that a company's social activities harm long term economic performance. Companies are reporting that there is positive relationship between social responsibility and economic performance. Marketing managers should, however, certainly consider social goals as they plan, organize, lead and control their company's operations.
Corporation can implement CSR at many levels. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Corporate Social Responsibility Programs Marketing Managers Essay”, n.d.)
Corporate Social Responsibility Programs Marketing Managers Essay. Retrieved from
(Corporate Social Responsibility Programs Marketing Managers Essay)
Corporate Social Responsibility Programs Marketing Managers Essay.
“Corporate Social Responsibility Programs Marketing Managers Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate Social Responsibility Programs Marketing Managers

Corporate Social Responsibility

...and the organisations in the present day context are also expected to provide equal importance to the corporate social responsibility as well. During the recent years, it has been noticed that the organisations are increasingly being pressurised by the various stakeholders involved in the business to take measurable steps towards the corporate social responsibilities (Baird & et. al., 2002). The objective of the paper is to identify the influence of corporate social responsibility (CSR) on the stakeholders’ value. The paper also includes a thorough discussion about the statement,...
9 Pages(2250 words)Essay

Corporate Social Responsibility Practices

.../PDF/Outputs/CentreOnCitizenship/internationaaffairs20pn.pdf > [Accessed 15 July 2013]. Nicolau, J. L., 2008. Corporate social responsibility. Annals of Tourism Research, 35(4), pp. 990–1006. Perez-Gladish, B., Faff, R. and Benson, K., 2012. Profiling socially responsible investors: Australian evidence. Australian Journal of Management, 37(2), pp. 189–209. Sen, S. and Bhattacharya, C.B., 2001. Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), pp. 225–243. Slaper, T.S. and Hall, T.J.,...
9 Pages(2250 words)Essay

Corporate social responsibility

.... These stakeholders require various reports and companies will respond to their demands in a number of ways. According to scholars studying this theory, stakeholder management is a driver of corporate social responsibility activities and reports. This is called the managerial branch or positive stakeholder theory in which more authoritative stakeholders are more probable to receive reports about the firm because they control most of the resources (Brennan & Merkl-Davies, 2013, p. 110). Accounting theoretical work on CSR has come up with various theories on the issue of firms to disclose or report information regarding the activities of their CSRs. Most of them however...
4 Pages(1000 words)Essay

Corporate Social Responsibility

...Director's duties towards shareholders and stakeholders. Profit maximization has been traditionally accepted as the singular and most significant objective of an enterprise. The shareholders are the indisputable owners of the company, therefore the directors' duty towards them is considered paramount. The implication is that the directors must strive to maximize the value of shareholdings. However, in recent years the idea of corporate social responsibility has gained much ground. Corporate social responsibility (CSR) is a "concept that suggests that commercial corporations have a duty towards all of their stakeholders in...
6 Pages(1500 words)Essay

Corporate Ethics & Corporate Social Responsibility

...the conduct of businesspeople." (Glossary: Business Ethics. (2006). But in today's context this is too broad a definition. A more elaborate definition that can be given to it is "The examination of the variety of problems that can arise from the business environment, and how employees, management, and the corporation can deal with them ethically. Problems such as fiduciary responsibility, corporate social responsibility, corporate governance, shareholder relations, insider trading, bribery and discrimination are examined in business ethics." (Business Ethics: Definition. 1997-2008). This definition of ethics covers a...
14 Pages(3500 words)Essay

Corporate social responsibility

...suppliers), employment (positive discrimination in favor of minorities) or community activities are some external aspects that provides a checklist against which an organizations actions on corporate social responsibility can be assessed. Some authors recommend social auditing as a way to ensuring that these issues of corporate social responsibility get systematically reviewed (Cluterbuck, 1998). There is today a growing perception among enterprises that sustainable business success and shareholders value cannot be achieved solely through maximizing short term profits but instead through market- oriented...
6 Pages(1500 words)Essay

Corporate Social Responsibility

...of Profit and Power. London: Allen Lane. 3. Berger, I. et al. (2007) Mainstreaming Corporate Social Responsibility: DEVELOPING MARKETS FOR VIRTUE, CALIFORNIA MANAGEMENT REVIEW, 49(4), p.132-157. 4. Carroll, A. (1999) Corporate Social Responsibility: Evolution of a Definitional Construct, Business Society, 38(3), p.268-295. 5. Chomsky, N. (2006) Profit before People. New York: Bantam Books. 6. Cochran, P. (2007) the evolution of corporate social responsibility, Business Horizons, 50(1), p.449-454. 7. Friedman, M. (1970) The Social...
12 Pages(3000 words)Essay

Corporate Social Responsibility (CSR)

...and therefore should practice ethical behavior and should also work towards the development of the society. This is a way of paying back to the society for the resources it has used and the environment in which it operates (Murthy, 2007, p.13). Thus Corporate Social responsibility can be described managing business responsibly (The world business organization, n.d, p.4). As per the OECD guidelines CSR activities should be such which through which the MNCs can contribute in economies and promote social welfare and sustainable environmental development in the countries in which they are operating such type of activities in turn will reduce...
4 Pages(1000 words)Essay

Corporate Social Responsibility

...and costly law suits. The company prohibits soliciting and taking of bribes in dealing will all business partners and suppliers. It will enhance the integrity and reputation of business. Question three: concept of sustainability in corporate social responsibilityCorporate sustainability is concerned with the long term social and economic expectations of the stakeholders. The basics of sustainability in CSR include continual improvement, compliance with regulatory environment, risk management and excellent business performance. Corporate social responsibility and sustainability ensures...
1 Pages(250 words)Research Paper

Corporate Social Responsibility Plan

...the current state of the company’s corporate social responsibility programs and devising and designing a long term corporate social responsibility plan for future implementation. 3.0 Economic 3.1 Employee relations Management and other administrators have in a collective consensus and understanding identified the human resource base of the company and by extension the employee fold of the company as the most important entity within the company in helping the company achieves all of its goals and objectives. In this regard, there have been a number of structures put in place to promote better employee...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Corporate Social Responsibility Programs Marketing Managers for FREE!

Contact Us