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Conference and Exhibition Management: Analysis of an Exhibition - Essay Example

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Conference and Exhibition Management Erik Moller Glion Institute of Higher Education Mr. Michael McDonald Table ofContent Introduction 2 Discussion 3 Below is a list of Paris Air Show Stakeholders 4 Stakeholder 5 CAAFI 6 -Stands for the Commercial Aviation Alternative Fuels Initiative…
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Download file to see previous pages 7 Fedex Express 7 -Formed in 1971 bearing the name Federal Express Corporation. 7 Business Wire 7 This is a Berkshire Hathway Company dedicated to offer communication processes between investors and thus promoting public relations to the audience targeted by the exhibition. 7 Initial instructions indicated that stakeholders should only be briefly described and only one that should be described deeply. The one company deeply described is Accenture. 7 The other issue was the word count which had not reached 1500. It was taken care of. 7 Accenture’s relationship to the exhibition 7 References 10 Introduction Event management can be termed as creating, planning, and developing events, and conferences. This includes having a brand in mind, a targeted audience, and planning on how the targeted audience will be reached by the products. The events act as a form of promoting local and international tourism (Davidson & Rodgers, 2006). Paris Air show has been on record for promoting tourism by attracting visitors from around the globe. The Paris Air Show has been at the forefront in aviation and holding of space events for over a century. The show has been following its event management culture, whereby, the event dedicates the first four days to the aviation industry. After three days, the event is then dedicated to the public (Paris Air Show 2012). Discussion The air show has been in operation for over a century and achieving this has not been easy. It has taken aggressive marketing, as well as, outstanding support from all interested parties to make the event a success. Bearing in mind that the event deals in showcasing airplanes and related services and technology, the events success becomes a priority. Security and safety in the air transport industry is indispensable, and the stakeholders of the event have continued to support the event, so as to achieve the best by attracting tourists (Davidson & Rodgers, 2006). Some of the stakeholders in this outstanding event include; CAAFI, Fedex Express, Business wire, Breitling, Bombardier,Printemps, Greenwheel, Pomery, French Aerospace Suppliers, Mercedes-Benz, HP, Air & Cosmos, L’usine nouvelle, Les echos, financial times, and Accenture (Paris Air Show 2012). All these stakeholders are involved in their unique ways to facilitate the organization of the prestigious event which has continued to lead in the world. Below is a list of Paris Air Show Stakeholders Stakeholder CAAFI -Stands for the Commercial Aviation Alternative Fuels Initiative. -Has more than two hundred stakeholders -Its main goal is to encourage the progress of other options which may lead to success in production of alternative fuel. Breitling -Deals in selling of luxurious watches which are in three modes; luxury, diving, and aviation. -Aviation watches are enhanced to offer aviation functions -Attracts interested parties to its exhibition stand during the air show because of these products. Bombardier -Deals in the design of aviation products for commercial, business, and amphibious clientele. -It attracts clientele to the air show using its aviation products Accenture -Offers management services globally in addition to technology and consulting services -Related to the exhibition by offering technological and consultation services to all interested parties. Printemps -A leading company in the fashion and designs ...Download file to see next pagesRead More
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