CONFERENCE AND EVENT MANAGEMENT - Essay Example

These issues were however raised prior to the commencement of the 2009 annual event and were reported upon after the event, as will be highlighted within this report. Prior to the commencement of the 2009 event in Brisbane, media reports dominated the process of the refurbishment of the existing show grounds where the exhibition is housed on an annual basis, with a budget of $3 billion. This refurbishment includes inter alia the development of retail, commercial and residential infrastructure and development within the immediate grounds and vicinities, which in itself represents a significant contribution to the region in terms of both development, as well as the regional economy.

Although this is not specific to the EKKA itself, it is seen as an initiative from within the EKKA camp and represents value to the region as a whole. From a historical perspective, the EKKA originally named The Brisbane Exhibition had its inaugural exhibition in 1876 with an attendance of 17,000 visitors (Mirosch, 2008). According to the media reports of the Brisbane Times and pertaining to the 2009 event, an approximate visitor turnout of 400,000 people attended the 2009 event (Brisbane Times).

This turnout was however down on the preceding years figures by as much as 20%, represented by a significant turnout of over half a million people in 2008, according to media reports and resources. The show was still however deemed to be successful despite the reduced numbers in attendance, the media attributed the reduced turnout to the current financial situation as well as the impending swine flu situation. Attendance figures may well have an impact upon the sustainability of an exhibition, as well as the profitability of the event itself, dependent upon the expected income generated from admission or entrance fees, this will be addressed further