Technology and a Sustainable Future - Assignment Example

Technology and a Sustainable Future Global business environment is becoming highly competitive as several leading multinational and domestic organizations are trying to develop and implement new and unique business operation strategies in the business operation processes in order to gain potential competitive advantages. Several leading organizations in this world are trying to capitalize on the potential opportunities that have been developed due to globalization and technological advancement. The concept of globalization was introduced right after the Second World War. Several leading multinational and domestic organizations were trying to develop and implement competitive strategies in order to increase market share and develop potential target customer base. Technological innovation not only leads the business organizations to sustainable future, but also several individuals can get success through this technological innovation. In terms of business enterprises and business operation activities, several leading retail chain organizations are trying to adopt and implement advanced and innovative technological processes in the business operation activities in order to increase the core competencies. For example, it can be stated that the adoption and application of ICT software PDA application and advanced navigation system in the business operation processes by Tesco increased its overall sustainability in the business operation processes. Implementation of advanced navigation system in the logistics and supply chain management helps Tesco to enhance quick and efficiency order delivery process (Hitty, 2008). It is true that Tesco is the first organization in the global retail chain industry that has implemented online business operation strategy in the business operation process. However, this PDA application and advanced navigation system helped the organization to overcome each and every business challenges. The integration of this software application in the business operation process helped Tesco to maintain sustainability in the business operation process. In academic field, demand for advanced technological studies is increasing significantly among the students. Now-a-days, each and every industry requires integration of high quality and unique advanced technological process in the business operation process as its helps to provide effective and sustainable solutions to the developed each and every problem and challenge in the business operation process (Syed, 2012). It is true that the technological innovation will automatically lead the human being and society to a sustainable future. This part of the assignment can consider the example of global energy sources industry. Fossil fuels are considered as one of the popular and major energy sources. But, unfortunately people are trying to avoid the consumption of this source of energy as high consumption of fossil fuel has several negative impacts on the environment. High consumption level of fossil fuels increases the level of carbon emission. It increases the atmospheric pollution level. In addition to this constant hike in fuel price is forcing the customers around the globe to use substitute sustainable energy resources. Several organizations are trying to adopt and implement advanced technological processes in the business processes in order to generate sustainable energy sources. Emergence of electronic, wind-power, solar and water energy resources are motivating people around the globe to limit the consumption of fossil fuel energy resources. In addition to this, governments of several countries are also trying to support these sustainable energy producing organizations by ensuring high quality and advanced technological resources for them. Therefore, it can be stated that the technological innovation will automatically lead people into a sustainable future. Question 2 It is clear from above discussion that the integration of advanced technological tools and processes in the business operation process can help an organization to gain potential competitive advantages. However, despite the advantages the organizations can face several types of institutional barriers, such as inadequate training and development process, lack of knowledge sharing, inadequate security aspect for online transactions and poor performance management. Employees can be considered as the major assets for an organization. It is true that several organizations are trying to retail skilled and effective employees in order to overcome the possibility of high employee turnover. It is important for the management of an organization to recruit and select an appropriate employee for a suitable job post considering the job responsibility, knowledge of the employee and skill of the employee. On the other hand, it is also important for an organization to ensure effective training and development programs for the employees before implementation of any kind of technological tools, equipment and process in the business operations. An employee cannot handle advanced technological tools and process until and unless he or she has the knowledge or skill to handle the applications (Bird, 2006). Therefore, it is important for the management of the organization to provide on job training process for the employees in order to overcome the threat of inadequate workplace performance and high employee turnover. Now-a-days, several leading organizations are trying to implement online strategies in the business operation processes in order to gain potential competitive advantages. It is true that online consumption process has become highly popular among the target customers as several online consumption activities, such as online order processing, online order delivery and online transaction processes help the customers to reduce the consumption time and cost. But, people used to stay concern about the several issues in online transaction process. It is quite effective customer service process about several risks are associated in this process that can affect an organization’s entire brand image. It is highly, important for an organization to consider and hire a professional online web-developer and online security set-up executives. In addition to this, integration of information communication technology in the business operation process can help an organization to secure the personal details and bank account details of the customers (Watson, 2001). Strong online security in online transaction process can help an organization to influence the target customers to become loyal to the organizations and it’s provided services. Enhancement of effective, safe and secure online transaction process can overcome the problems like theft of personal details and bank account details. In addition to this, effective leadership style is required to overcome these institutional problems. References Bird, S. (2006). Removing barriers. London: Routledge. Hitty, L. (2008). Information Technology and Sustainability. New York: BOD. Syed, A. (2012). Advanced Building technology for Sustainability. New Jersey: John Wiley & Sons. Watson, R. (2001). Climate Change 2001. London: Sage. Read More