Proliferation of Social Media - Essay Example

The audience of social media has been positively impacted by the advent of social media advertising as this business and political strategy have allowed the leaders in their field to delve deeper into the opportunities offered by social media in relation to their audience communication and connection strategy. This is understandable since most of the population of the world turn to content from social media, such as friend recommendations, consumer reports, and the like, before making what they consider to be important decisions in their lives.

People now have an accurate point of comparison and discussion. Therefore, it now behooves the leaders, to tell the truth in all their reports, statements, and recommendations. Leaders have also been given a definite advantage by the social media connection that they can no create with their supporters and followers. They manage to get their message across with only a few keyboard strokes, to an audience far and wide. They are no longer kept in the dark about the reality of their business, political, or social situations and therefore the leaders are able to address the issues appropriately as they come to light.