The Dell Direct Model - Essay Example

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This essay is focused on the peculiarities of the Dell technology. Reportedly, through their innovative methods, Dell has introduced pioneering technology, which has contributed to the current success of the company, surfacing them to the top. …
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The Dell Direct Model
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Download file to see previous pages The efficient use of technology combined with the diligence of the staff boosted the sales productivity rate by 50%.
Through its ‘Dell Direct Model’, Dell has expanded its market in three different regions namely Europe, Africa, and the Middle East. Dell takes into account the market needs of these regions and takes it as a stimulus to alter their strategies if needed. This expansion has been carefully planned and not rapid, which is the reason why Dell emerged as a corporate giant in their field during the year 2000.
Even though there was a decline in the overall computer market, Dell remained positive and managed to generate 32billion in sales. As of 2002, Dell had a considerable lead with respect to its customers and the predictions indicated that this trend would be on the rise for the years to come. Due to its various programs including the ‘Premier Pages’, it would be able to withstand the economic pressures despite heavy swaying the computer market and raise its revenues by $3 to $5 billion by 2002.
Even though the target looks great, the current strategies can propel Dell towards it. Moreover, Dell should continue with its expansion program, engulfing more countries and turning them into potential markets. With fierce competition in the market, Dell needs to invest more in research to come up with products that can compete with the products like I-Pad and other tablets, meant primarily for portability and entertainment. The company, therefore, needs to improvise and develop products suited to the demands of the masses. ...Download file to see next pagesRead More
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