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The best buy or CompUSA - Essay Example

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For many people the entire concept of a "computer store" has come into question. In the past few years, especially, media products have converged to create a system that makes the idea of a computer store practically obsolete. Video, audio, print, graphics and internet capability have combined to create multimedia hardware that are fast becoming the standard…
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The best buy or CompUSA
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Download file to see previous pages When that day comes, and that day is approaching more rapidly every day, it is probable that more people will buy that device, and any extraneous add-ons which will undoubtedly be added after its creation, at Best Buy rather CompUSA. In fact, judging by the manner in which both these retail stores address customer needs, price products and conduct business within their establishments, one suspects that CompUSA may no longer even be in existence.
CompUSA faces trouble attracting younger buyers because they appear to be trapped in some kind of black hole from which they cannot escape; a black hole that successfully sucked in business approach of the late 90s and is keeping the store firmly entrenched there. On the other hand, Best Buy appears to be a fresher, if not necessarily hipper, place that more likely attracts younger buyers. Upon entering CompUSA the feeling is definitely one of entering a computer supply store not unlike Office Depot or Staples. The CompUSA is set up traditionally, conservatively, unimaginatively. Row upon row of achingly similar aisles which all bear not just a resemblance to each other, but appear to be exact copies, differing only in the products being sold. Best Buy, on the other hand, is designed in a much more open manner, giving customers at least the appearance of some kind of freedom of choice that a customer doesn't feel inside a CompUSA. Of course, it's only an illusion of choice, but the rigidly designed interior of CompUSA exerts a psychological influence not felt inside Best Buy. Best Buy, on the other hand, is much more successful at imparting a psychological sense of choice. Whereas the row design of CompUSA can make one feel like a mouse trying to find a piece of cheese waiting for him at the end of a maze, Best Buy is laid out in such a way that upon entering it, a customer can halt for a moment, assess the store, and theoretically walk directly to wherever he needs to go. This psychological difference probably affects people of all ages, but the disappearance of rigidly ordered societal factors over the course of the last few decades no doubt appeals more to those at or beneath the baby boomer age limit rather than those above, and perhaps that is one reason why Best Buy is more successful in bringing in younger customers than CompUSA.
Of course, no matter how well a store is designed, or even how easily one can access the product one has come to get, repeat business will not factor in unless the store carries the product so desired and in this case Best Buy again comes out on top when compared to CompUSA. Although CompUSA sells basically the same product line as Best Buy, there is a subtle difference that may not at first appearance seem to be too big a factor when it comes to appealing to younger customers, but actually does seem to play a part. The conventional wisdom over the last few years is that nobody under the age of thirty buys music anymore; we're all too busy either illegally downloading or-yeah, right-buying it from iTunes or Rhapsody. Unless one is either rich enough to afford the highest quality equipment or a high school sophomore who doesn't care about the quality of his CDs, most computer users are savvy enough to have realized that burning your own CDs takes too long, results in a high ...Download file to see next pagesRead More
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