Business Intelligence Implementation in Public Domain in the Kingdom of Saudi Arabia - Research Paper Example

Download file to see previous pages This work in writing examines BI needs in Saudi Arabia and proposes a research study in this area of Saudi Arabian business organizational needs.
Introduction
‘BI’ is the abbreviation for what is known as ‘Business Intelligence’, which refers to “various software applications that are utilized in the analysis of the raw data of an organization.” (Mulcahy, 2011) The BI discipline is related to be comprised of “several related activities, including data mining, online analytical processing, querying and reporting.” (Mulcahy, 2011) Business Intelligence is used by companies for the purpose of bringing about improvement to their decision-making tasks, cutting costs and identifying new business opportunities. (Mulcahy, 2011) Business Intelligence is reported to be much more than mere “corporate reporting and more than a set of tools to coax data out of enterprise systems. CIOs use BI to identify inefficient processes that are ripe for re-engineering.” (Mulcahy, 2011)

Business Intelligence is used in many business sectors, for example, it is reported that the Patriots “managed to win the Super Bowl three times in four years. The team uses data and analytical models extensively, both on and off the field. In-depth analytics help the team select players and stay below the NFL salary cap.” (Mulcahy, 2011) The team additionally uses these types of analytics in assessing and improving the “total fan experience.” (Mulcahy, 2011) A Google search using the term ‘business intelligence in Saudi Arabia’ reveals that there is a critical need for individuals experienced in business intelligence applications evidenced by the ads posted for business intelligence analysts and consultants in Saudi Arabia.

Background
Business intelligence is reported to be such that serves to assist employees in modifying their work practices, both individually and in view of the team and this results in improved performance overall. (Mulcahy, 2011) Mulcahy reports that there are seven steps to rolling out BI Systems and that those seven steps are as follows: (1) ensure that data is clean; (2) users should be effectively trained; (3) quick deployment is required with adjustments along the way; (4) use an integrated approach to building the data warehouse in the beginning; (5) define the ROI clearly prior to beginning as well as outlining the specific benefits that are expected to be achieved; (6) keep business objectives in focus. ...Download file to see next pages Read More