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Facebook and events management - Essay Example

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There are various methods to conduct this research but it is important to select the method which is best for the finding answers to the research questions. The basic research question of our research is “How will event management evolve in the future with the advancement of…
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Facebook and events management
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Download file to see previous pages Quantitative research focuses on the numerical data or the data which can be converted into numeric form (Sekaran, 2006). Using this technique, primary and secondary data could be collected through various sources (Stewart, 1993). Here secondary data would include the past facts and figures regarding the uses of facebook by marketers for promoting their events. For that purpose, the researcher can collect the data through past researches available in local and online libraries. The data might also be taken directly by the Data collection organizations such as Gallup and AC Nielsen. The researcher can collect the relevant data by these organizations at a minimal cost. In addition to that, various other authentic websites are available which can provide the relevant figures for our research. Moreover, the researcher can also collect secondary data using Newspaper, magazines and other similar periodicals. The primary data can be collected with the help of different data collection tools like questionnaires or surveys.
This method would project the number of marketers who will be promoting their events using facebook. However the method is totally based on the past growth rates and does not account the current attitudes and behaviors of marketers towards facebook. For instance, the marketers want new features in the facebook which further help them to promote upcoming events quickly to a large number of people. The method is unable to consider other factors which could impact event managers in using facebook in future. Moreover, the researcher would be objectively separated by the research using this method (Saunders, Thornhill, and Lewis, 2009).
Another method to conduct this research is Qualitative method. The Qualitative method is closer with the subject matter of the research. This method is used to find people’s experience, belief, behaviors, and attitudes (Patton, 2002). In qualitative approach, ...Download file to see next pagesRead More
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