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Formulation of the Research Problem - Statistics Project Example

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The company contracted online marketers such as Scott Monty and other web based advertising agents to implement its digital marketing plan. Part of Ford Motor…
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Formulation of the Research Problem
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Download file to see previous pages t recorded an increase in sales of 22 percent, twice the industry’s growth, in 2010- three years after it launched digital advertising plan (Woodall, 2010). Besides its increased sales, Ford Motor Company gained high consumer perception. In 2008, Ford’s brands were trending highest among its competitors in perceived quality, based on reports by ALG (Woodall, 2010). Ford recorded improved consumer interest in its brands. Ford applies the conversation index to measure returns from digital advertising. Conversation index is a propriety tool designed by agencies contracted to implement Ford’s online advertising strategy. It compares consumers’ frequency of mention of Ford and its major competitors such as Honda and Toyota.
Woodall, B. (November 1, 2010). Ford bets big in digital marketing departure. Reuters. Retrieved on July 28, 2014 from ...Download file to see next pagesRead More
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