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Statistical Survey - Essay Example

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Survey is one of the statistical methods of studying variables in a population comprising of many samples. It is a methodology in itself that employs the various methods and techniques of scientific research in acquiring data from the variables under consideration Surveys are commonly used in social sciences like politics and economics. In essence, survey methodology entails the sampling of a representative sample of individuals from a large population. Some of the most common types of surveys are the opinion polls and marketing research surveys.The opinion polls surveys are aimed at supplementing the interested parties with the thoughts and ideas of their subjects. On the other hand, marketing surveys are meant to supplement factual knowledge about the relevant statistics concerning a market segment of a company (Fowler, 22). Entertainment consumer survey is an example of marketing survey. Since survey entails the studying of a large population, it is not economically logical and professionally rational to obtain information from every individual member of the society. Therefore, survey exercise involves the obtaining of a representative sample from the entire population with the required variables to be considered. These facts on survey concerning the population sample present the question, “What is the appropriate or optimal sample size in a survey that will provide valid and reliable results?” This makes us categorically focus our attention on sample sizes of different classes of surveys

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(Raghavarao, 134). In this context, entertainment surveys are the research exercises carried out on a population to determine some aspects of entertainment within that population. The main elements of entertainment that can be studies include the likes or dislikes on the various forms of entertainment, the role played by entertainment in people’s lives and the impact of entertainment channels within a given population (Fowler, 34). These statistics can be used to analyze major entertainment concepts like markets and societal impacts of the media. From the results contained in the AIU Library entertainment research database, the study was carried out on a college population. The college has a total number of 12000 students, of which 5000 are female and the rest are male scholars. The survey was carried out by randomly presenting students from different schools with the questioners. A total of 500 questionnaires were filled by the students at the end of the survey. The data from the questionnaires were analyzed and the various presentation techniques were used to depict the patter of the variables under consideration. Some of the variables studied include the preference type of entertainment content to college students and the impact of entertainment in their normal lives (Raghavarao, 54). The results obtained were substantially valid given that the questionnaires were filled by a representative sample of the total student population at the college. The ratio of the sampled students to the whole population gives a firm ground to stand when claiming the validity of the findings. The concerned company can use these findings to influence the entertainment stakeholders on market aspects, and any other body interested with entertainment results. Political surveys are the studies carried out in a nation’s political arena. They are meant to provide an insight into the political climate of any region in the world. The most commonly observed political survey is the election opinion polls (Singer, 65). Opinion polls during campaign and election period serves to depict the political trends in terms of public preferences on the candidates vying for a political position. One example of political survey is the one involving the campaign trails between the two Republicans Romney and Santorum. The survey was conducted in five main republican cities and towns of the Virginia state. All these towns are estimated to have a population of about 15 million people. The statistics
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Summary

Survey is one of the statistical methods of studying variables in a population comprising of many samples. It is a methodology in itself that employs the various methods and techniques of scientific research in acquiring data from the variables under consideration…
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