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Project Shakti - Hindustan Lever - Case Study Example

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Summary
Governments and companies across the globe give much attention to corporate social responsibility to ensure well-being of workers, societies, and the environment. Corporations are seeking to leverage corporate social responsibility that generates business benefits and is…
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Project Shakti - Hindustan Lever
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Project Shakti - Hindustan Lever

Download file to see previous pages... Specifically, the project empowers families live with respect in a healthy and clean environment. Consequently, there is a general improvement in the living standards of around 90 million rural households. The project has formed a win-win relationship between HUL and the rural communities for their mutual benefit and development. Project Shakti engages underprivileged rural women in income generating activities (Krishnan, 2012).
However, the successful implementation of the agricultural project faced some challenges. First, penetrating the rural markets was difficult, not just due to accessibility, but also due to the lack of adequate education on personal and oral hygiene. Additionally, the HUL products were very new to the lifestyle of the rural communities. To deal with the challenge, HUL used SHGs, which the government was indefatigably promoting at grass root level all over India. By 2000, India had a substantial number of SHGs and presence of a ready SHG system were an extraordinary opportunity. Consequently, the SHGs aided the making and arrangement of a successful marketing strategy in rural places while generating jobs (Krishnan, 2012).
The general impact of the Shakti project is irrefutably positive. HUL profited with new markets and customers and villagers, particularly rural women, got economic empowerment. The project helped sustain development of rural towns since it was a business activity with social benefits. Project Shakti is a case of an enterprise that benefits while enhancing the lifestyles and livelihoods of its customers. The project made HULs market share in the hygiene products increase. Project Shakti is a right mix of the sales objectives with societal objectives and thus a "social business initiative". It brought about an entrepreneurial improvement, financial empowerment, furthermore social empowerment (Krishnan, 2012).
In comparing the incentives of Grameen and Shakti concerning ...Download file to see next pagesRead More
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