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Final Project: Economy of the BRIC Countries - Coursework Example

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The study will focus on one of the BRIC countries as their economy is predicted to be a strong economy in the coming years. It is assumed that several multinational corporations will seek to do business with the BRIC countries. Unilever is a multinational corporation and has huge operations in several countries. …
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Final Project: Economy of the BRIC Countries
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Download file to see previous pages The economic structuring of the country with labor-intensive technique and the cost-effective economy has been gaining benefit from outsourcing of work from developed nations, strong export and manufacturing oriented industrial framework. The country has been able to attract many foreign multinational companies due to the strong features of its economy. Unilever was established in 1930 by an amalgamation of Lever Brothers of Britain and Margarine Unie of Dutch. The company is a multinational company operating in several countries with different research laboratories at various locations. In India, Unilever is known as Hindustan Unilever Limited (HUL). A research study by Hewitt Associates with RBL Group and Fortune magazine rated HUL among the top four companies globally. India is a fast-growing market and has observed over the years an influx of foreign investment through foreign companies entering the Indian market. Unilever set up its subsidiary company Hindustan Lever Limited (HLL) and provided the freedom to manufacture products that best suited the taste and preference of the Indian consumers. Unilever exported their products to support the activities of HLL. The company offered differential products in multifarious categories at an affordable price. The products were designed and manufactured according to the culture and preferences of Indian people. The entry strategy in the Indian market was with a low pricing strategy in the fast moving consumable goods category (FMCG). Unilever had started with the product Sunlight bar in the Indian market and soon the product was accepted by the consumers. After the success of the first product, Unilever introduced Lifebuoy in 1895 and other prominent brands like Luthe x, Vim, and Pears in the market.  ...Download file to see next pagesRead More
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