Disobedient Object for Attraction of Mass Attention - Essay Example

DISOBEDIENT OBJECT by of the School The and “In the late 1960, the world was apparently undergoing deep, dramatic transformations – even a revolution, some thought.” (Porta, D. M., 2006). These events changed the lives of thousands of people, due to the actions and movements, provided by social masses. The fight of the Republic of South Africa (RSA) against racism caused the significant raise among the population. Since 1960, the members of RSA were deeply involved in the idea of their racial segregation, shaking the world by different movements and insisting on providing more rights for African-American population. The regime of Nelson Mandela attracted more and more followers every year. The government of RSA considered that his imprisonment would calm down the aggressive behavior of his supporters. However, even the arrest of the political leader did not stop those, who voted against apartheid. The movements took place in different cities and London was not the exception. The protest action, which was held in 1980 on the Trafalgar Square, aimed to remind the government of the RSA about their devotion to Mandela by the intended calling for his release. The aim of this work is to analyze London’s anti-apartheid movement as a social event. In his work Håkan Thörn expresses the thought that: "The international anti-apartheid movement was one of the first really global social movements of the previous century" (Håkan Thörn, 2006). All changes in the society are predetermined by the particular external reasons. Most of them concern the values, which the population aims to protect at any expense. However, any values have the ability to change with the span of time, which causes the response of the population to the authorities, who bear the responsibility for any events, appearing in the country. Thus, the movement of 1980, was a response of the society to the change of the political ideals and violation of the rights of the minorities. The authors of the book The Road to Democracy claim that: "When Tennyson Makiwane arrived in London in 1959, he and Vella Pillay and Abdul Minty played a significant role in the newly established Boycott Movement that was renamed the Anti-Apartheid Movement (AAM) on 16 March 1960" (The Road to Democracy, 2004). Th boycott attracted a lot of students, C. Gourney claims that: “On 28 February 1960, the movement launched a March Month, Boycott Action at a rally in Trafalgar Square. Speakers at the rally included Labour Party Leader Hugh Gaitskell, Liberal MP Jeremy Thorpe, Conservative peer John Grigg, 2nd Baron Altrincham, and Tennyson Makiwane of the African National Congress” (Gourney, p.130). A. Appudarai writes “Value is embodied in commodities that are exchanged. Focusing on the things that are exchanged, rather than simply on the forms of functions of exchange, makes it possible to argue that what creates the link between exchange and value is politics, construed broadly.” (Appudarai 1986, p.3). This citation gives us the understanding that all changes, concerning any kind of values, undergo through the political reforms and consequently social assimilation to them. Changing of values subsequently leads to social changes. Social change represents a succession of states, properties, and relations of social systems. Depending on the research paradigm, social change is understood by the transition of the social object from one state to another, changing socio-economic structure, substantial modification in the social organization of the society, its institutions and social structure and so forth. In the theory of cyclic development of the evolution, the society is not seen as a linear motion to its more perfect state, but as a kind of vicious cycle of rise, development and fall, repeating again after its completion. The cyclical concept of the development of society views social change in comparison with the pendulum, when the society, derived from equilibrium oscillates from one point to another, freezing in the middle and thereby restoring its stability. The society is resistant and capable of reproducing itself, which finds the expression in the stability of its basic structural elements (adaptation). If the balance of forces or elements, supporting the balance is broken, but the configuration of the social system as a whole remains unchanged, the lost balance is restored quickly. “Social change is, as the phrase implies about the investigation of the times and places when and where society becomes different.” (Jordan, 2002 p.14). Thus, when the social groups are intended to express their vision of a particular problem, it forms a social movement. There are different kinds of social movements, for example radical, youth, political revolutionary and so forth. The movement, which happened in London in 1980s, belonged to the political idea, which protected the interests of African-American population. Those, who participated in it, had a strong desire to bring their ideas not only to the authorities, but also to attract the attention of that part of the population, which remained indifferent to the idea of apartheid. “Through participation in a social movement, people learn numerous skills and ways of thinking analytically and strategically as they struggle to understand their movement in motion... Moreover as coalitions are formed people’s understanding of the interconnectedness of relations within a social totality become increasingly sophisticated” (Choudry, 2013 p.4). The anti-apartheid movements of 1980’s were the acceptable vehicle of agitation and campaigning for the restoration of rights of African-American population. The protestors gathered near the building of South African Embassy in London, which occupies the east side of the Trafalgar Square. The movement was quite insignificant in size and the protestors used for their purpose only few square meters of pavement near the gates of the embassy. Despite the fact that the activists had the aim to continue their movement for 1408 days, the objects they used can tell us a lot about the history of this process. At the very beginning, the movement was banned by the local police under the influence of the authorities of South Africa’s Embassy, that is why during the first day of the process it was prohibited to leave any of the objects, which belonged to the activists on the pavement. For a certain period of time, the activist held their disobedient objects (banners, copies for their petition, fliers and so forth) under the big tree outside the pavement. However, the picketers continued to fight for their right to hold the protests in the way, they considered appropriate. One of the most important disobedient objects was a banner, proclaiming the cause of the protest. The banner attracted the attention of pedestrians and helped to involve them into the further conversation. The activists often used the banners, decorated with the slogans of the imprisoned anti-apartheid members. In order to strengthen the effect, the members of the movement formed a line in front of the crowd, distributing the fliers with the description of their campaign. They asked people to sign the petition for the liberation of Nelsen Mandela. The act of gaining signatures from the population gave rise to the conflict between the activists and the police. The thing is that, the protestors caused traffic jams, walking all round the highway. The megaphone of the group became one more disobedient object, which led to the irritation of the local authorities. The picketers sang African songs, which contained the calling to join their campaign against apartheid. As the sound of megaphone was extremely loud, which brought certain discomfort for the citizens; the police had to restrict the actions of the movement. The activists, used megaphone for the strengthening of the effect of their songs on people. The aim of the picketers was to violate the work regime of diplomats, working inside the Embassy. The police intended on the prohibition of usage of megaphone during the working hours. However, the activists stood their ground and managed to win in this fight. The actions of the police were aimed to restrict the massive disorder, caused as a result of the protest. However, all negotiations between the Embassy and protestors did not have any success. In 1987, the activists colored the entrance to the embassy in red color, protesting again the white-only election in South Africa. In return, the police prohibited the picketers to gather near the embassy and they had to relocate to the area of St Martin’s Church. Nevertheless, in two months the picketers managed to return to their initial position, near the Trafalgar Square. In addition, they continued to use disobedient objects, which constantly grew in number. Placards were placed around the pavement as a decoration. A dustbin was used as a container for the collection of donations. The three boxes were covered with the colors of African National Congress (black, green and golden). Every time, when they won their fight against the police and embassy, they created something new, which represented their struggle against apartheid and tested the level of patience of the local authorities. The movement is expressed as an event, which left significant mark in the history. It stated about the unjust segregation, which took place over the black population in South Africa, characterized by the economic exploitation of the African-American workers. When the African-Americans arranged a boycott the ANC National Executive Committee pointed out that: "The economic boycott in South Africa has unlimited potentialities. When our purchasing power is combined with that of sympathetic organizations overseas we wield a devastating weapon" (Karis, 1959). The disobedient objects, used during the movement played an important role in identification of the attitude of the government and local authorities towards the issue of apartheid. Constant provocations about police and their leadership demonstrated that the activists were stronger than any other political system. The objects also had a great symbolic meaning. Most of them represented the spirit of freedom and the unity of the nations. The banners are the calling of African-Americans to recognize their right to be on equal terms with other nations. The events of 1980’s as any other political movement were based on different social theories. The theories of social movement are tightly connected with the major problems of public behavior. Thus, there are different theories of social movements: The classic theory. This approach is characterized by the united area in search of socio-psychological determinants of participation of individuals in social movements. The classic micro sociological theories of this type are based on the behavioral approach and focus on the explanation of the phenomena of collective behavior, such as mass panic, spontaneous actions of the crowd, sectarian movements and so forth. They view social movements as a form of the collective behavior, and the latter - as a particular type of behavior that is different from the "normal". Collective behavior is characterized by spontaneity, lack of organization and the inability to implement institutionalized channels. Some authors consider the collective behavior as a result of the extreme emotional states, causing the decreased ability of people to think critically. The theory of mass society researches how rapid modernization in social organization and norms influence on education of urban environment in which the individual is experiencing irritation, frustration and social disorientation. In such circumstances, the individual is subjected to participation in social movements, considered as irrational extremist response to changes in the social environment. The theory of relative deprivation shows a negative impact of rapid social change on individuals. Many factors, such as the growing socio-economic change, urbanization, political modernization, the influence of the media are considered as an explanation of changes in the social expectations of individuals. Rising expectations can lead individuals to the belief that they are deprived of social benefits, in comparison with other population groups. This fact gives the rise to feelings of anger and frustration that can find a way in social movements. Ultimately, these theories are considering the participation in the movement as the emotional and often irrational reactions of people to certain types of social phenomena. The theory of status politics deals with social movements in terms of legislation as the attempts of certain groups to preserve their status and privileges in the fight against the real and imagined threats. The theory of resource mobilization. The supporters of this approach argue that social movements should be seen as a continuation of institutionalized political behavior. The study concentrates on the organization of a social movement leaders and attempts to mobilize all possible resources - from human to information and financial. Concluding this article, it is important to state that London’s protest of 1980’s is considered as a massive social event, which contained all features of revolution. It’s influence on social processes revealed in the protests, which affected much of London’s population. Despite the disobedient objects, used for attraction of mass attention, the process did not achieve much success. Thus, it became an example of the social protest against the breach of justice and inequality. References Appudarai, A., (1986). The social life of things commodities in cultural perspectives. Cambrige: Cambrige University Press Brookes, E., (1968). Apartheid: a documentary study of modern South Africa. London,Routledge & K. Paul Choudry.A and Kapoor.D., (2013). Learning from the group up: global prespectives on social movements and Knowledge production. New York: Pelgrave Macmillan. Cornevin, M., (1980). Apartheid: power and historical falsification. Paris: Unesco Eyo, B., (1964). 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