Advertising and Its Effect on the People from all Walks of Life - Essay Example

Perils of Modern-Day Advertising Advertising can have serious effects on the people from all walks of life. It can twist and turns beliefs and reinforce ideas to greater extents. Advertising has perils which are unheard of, as there are immense shortcomings in the wake of societal manifestations and pressures from varied zones of human undertakings. The perils of modern-day advertising are significantly drawn; more so because advertising is the right to reinforce ideas and concepts within the people with regards to distinctive products, services, campaigns, etc.

What remains necessary here is the fact that modern-day advertising shall be the cornerstone of making a sale but this seldom happens under the modern-day advertising realms. As modern-day advertising focuses more on the sexual and racist elements, the audiences are geared to understand the implied meanings more than ever. There is the strong comprehension of the subliminal messages which are being transmitted to the audiences, so that they believe that something is for their own good or even long term understanding.

The modern-day advertising has made sure that people remain hooked on to the advertising campaigns long enough so that they would steadfast their message and the eventual return that comes about in full circle. Advertising can literally make or break a sale, but the modern-day advertising has started to emphasize a great deal on how people would be viewing a certain agenda, its propagation and the manner in which it is ultimately presented. There are doubts within the minds of the people with regards to the perils that are brought about every now and then, and specifically linked up with the modern-day advertising regimes.

The content presented within the modern-day advertising remains quintessential. This is because it signifies the extent to which messages shape up, and how this would mean success or the lack thereof of advertising in the time and age of today. There are certain examples of modern-day advertising which bank largely on the way kids are being dealt with. Then again there are instances where women are being harassed in a subliminal setting (Christensen, 2010). All of these implied manifestations have hurt the cause of advertising as a number of researchers have deduced, than bringing about any sanity within the related contexts of advertising.

On the same tangent, it has been witnessed that the perils of modern-day advertising also stem from the fact that the audiences have started to absorb whatever has been sent their way. This has meant that they would like to find out what are the true sources of gaining an edge over their colleagues, friends and others. For this, they are ready to go in an all-out fashion, and gain the edge that they would like to eventually have. The modern-day advertising provides just that, but what it does not do is to build long term value for the people at large.

It hurts the cause of advertising and breaks the chain of societal interactions amongst the people. In the end, it would be sound to state that nearly all walks of life today are being given a hard beating at the hands of the modern-day advertising ranks. These perils are slowly eroding the basis of the societal harmony that used to exist in the past. The role of the advertising agencies and the advertisers is of significance and should be given the bridge from where they can enact a basis of long term harmony and positive linkage.

Works Cited Christensen, H. Kurt. Defining customer value as the driver of competitive advantage. Strategy & Leadership, 38(5), 2010