Research method/types - Essay Example

Comments (0) Cite this document
Summary
Sociologists can carry out two types of research: quantitative and qualitative. Quantitative research This kind of research involves the collection as well as presentation of numerical data that can undergo codification and be subjected to in depth statistical testing (Brannen)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Research method/types
Read TextPreview

Extract of sample "Research method/types"

Download file to see previous pages In its attempts to discover as well as measure facts about social behavior or society, the research follows the scientific method. Data is collected and analyzed to test a particular hypothesis. Methods of research involve gathering data via structured interviews and questionnaires. These methods always involve studying huge numbers of subjects to enable the findings to be used as the basis for the presentation of general conclusions concerning social behavior. Qualitative research It centers on smaller units of community as well as understanding of social circumstances, and the implications that individuals associate to behavior (Bazeley). The approach is more subjective such that the researcher aims to comprehend as well as interpret individuals’ experiences involved through viewing the world via the eyes of the individuals under study. Methods employed in this research include observation and different forms of interviews. Methods for social research The survey design This most commonly used method by sociologists. This means that most sociologists well understands survey design, questionnaire and interview formats as the associate with data collection, frames of sampling, as well as the use of inferential and descriptive statistics as the way for evaluating research hypotheses (Becker and Bryman, 61-63). The survey research uses group administered paper and pencil questionnaires, mailed self-administered questionnaires, telephone and face-face interviews, and/or some other methods of data collection that would result into quantitative assessment. The survey technique is always known as cross-sectional research. The important fact in describing the survey technique is that some phenomenon (i.e. the main independent variable) is observed; nonetheless, the researcher does not control its variation. Information is always collected only once using the administration of interview schedule or a questionnaire to a group of participants who have been selected randomly. In the Survey design, data is collected ex post facto or after the fact. The weaknesses associated with method include the following: a. Because of the lack of control, it is always problematic to establish causal relationships. b. The survey design always lacks internal validity since there is restricted control over external variables c. Complicated attitudes or behaviors are problematic to assess using survey techniques d. Some types of administering interviews can be very costly and time consuming. However, its strengths include the following: a. Survey design happens in the “real world” b. A huge amount of data collected using a questionnaire can be analyzed within a short time period and less costly c. Generalizability is done well using survey research, particularly when samples are the population representative. Field study design or participant observation This research method involves the direct observation of individuals in natural settings. Field researchers play four unique roles in participant observation research: participant-as-observer, complete participant, complete observer, and observer-as-participant (Cresswell, 78-80). Because every role has its criticism, the choice of the role for conducting field research must consider the nature of the topic under study, ethical concerns, as well as accessibility to a specific setting or group. The following are weaknesses of participant observation: a. The researcher consumes time in field research. b. Participant observation is weak considering demands of internal validity because of absence of control over external variables c. The method is always looked at as too subjective because normally it involves only one researcher in gathering data. d. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Research method/types Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Research method/types Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/sociology/1487268-research-methodtypes
(Research method/Types Essay Example | Topics and Well Written Essays - 1000 Words)
Research method/Types Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/sociology/1487268-research-methodtypes.
“Research method/Types Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/sociology/1487268-research-methodtypes.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Research method/types

Research Method

...community? Research Method Ethnographic interview.Analysis of the interviews occurred in four stages. In the first stage, the transcripts are analyzed for concepts and themes. The comments and themes are in the transcript margins. This is the first stage. In the second stage, there was an analysis of expert files, which refers to pertinent experts which are from each interview related to each theme, and this refined the themes. These expert files, which are thematically related, were refined further. The theoretical framework of the study is linked to the thee in the fourth stage In the interviews, the interviewee explains his or her version of reality, while constructing this reality. In this way, the...
20 Pages(5000 words)Dissertation

Research method

...?Table of Contents INTRODUCTION TO PROBLEM OUTLINE 2 2. AIM & OBJECTIVES 2 3. ORGANISATIONAL BACKGROUND 2 4. LITERATURE REVIEW 3 6. METHOD 5 6 Questionnaire Design 5 6.2. Sample Selection 5 6.3. Data Collection 5 6.4. Data Analysis 6 7. TIMESCALE 6 8. LIMITATIONS OF THE RESEARCH 6 Appendix 1: Research Onion Appendix 2: Learning Style Assessment Appendix 3: Building Blocks of Deductive Approach Appendix 4: Project Plan Appendix 5: Market Research Society Principles Appendix 6: Philosophy Table Appendix 7: Research Ethics Form Appendix 8: Participant Information Sheet Appendix 9: Consent Form 1. INTRODUCTION TO PROBLEM OUTLINE Sportswear retailing is a...
10 Pages(2500 words)Essay

Research method

...into the university and how this should change one’s image in the given settings (Anding, Suminski, 2001). Each of these theories show that there is a direct relationship between exercise and university, associated with motivational factors, environment, psychological beliefs and the physical presence which is a part of the university. However, there isn’t research based on how this is related to the lifestyle that is on the university as well as whether this is triggered by the motivational influences, environment and other factors that are a part of the health regimen of those in the university setting. As lifestyle can be understood as a determinant for exercise, there will be the ability to additionally convey links...
14 Pages(3500 words)Essay

Research method

...of the firm and the financial decisions. These include the type and number of assets that are possessed by the firms, the sizes of the firms and the non-debt tax shields. Indeed, based on tax theories’ approach, well informed financial decisions have the potential of improving the value of the firm. This is because the debt tax advantages are is limited by significant levels of depreciation or non-debt shields. Firms in possession of assets that may be considered as intangible or unique have the tendency to possess high equity, thanks to information asymmetry. Additionally, the asset composition has the tendency to streamline firms into observing a hierarchy of financing. This is because information asymmetry is not a...
8 Pages(2000 words)Essay

Research Method

...is to highlight ground reality and to make deductions with the help of the obtained through it. A number of options were available in conducting the primary research Questionnaires Observation Focus Group Telephone Service Mail Services Sample Survey; and Personal Interview With all the above options available filling of questionnaires, Telephone service and personal interviews were chosen as appropriate methods of data collection. The rationale behind not going for the alternatives was first and foremost the case of time wastage for e.g. in the case mail order service, trying to get data through this procedure would consume a lot of time, something which is unaffordable as a part of the dissertation...
12 Pages(3000 words)Essay

Research method

...Research Philosophy and Approach of the of the Research Philosophy and Approach Outline Research Philosophy Comparing Positivism and Phenomenology 200 words Positivism is a philosophy created by Auguste Comte in the mid-nineteenth century. It holds that scientific knowledge is the only authentic knowledge, and that true progress can only come from positive affirmation of theories by applying scientific methods. This is also called scientific ideology, and is endorsed by people who believe that all necessary progress can only be obtained through scientific progress (Salkind, 2011, 53). Comte regarded the path towards positivism as having three phases: the Theological,...
1 Pages(250 words)Essay

SUMMARY WORKSHOP-RESEARCH METHOD CLASS

...transforms all the data observed or collected into numerical data. The method of analysis often answers questions, describes events, or a situation that the “how” and “what” questions apply. The method deals with measuring or attributes that are related to quantities (Bryman 2008). Quantitative data analysis is applied to find evidence used to prove wrong or support a hypothesis or idea. The research method operates using three types of quantitative measures including nominal, ordinal, and interval. These measures provide certain advantages that are associated with their use during the analysis of data. Quantitative analysis utilizes statistical package...
2 Pages(500 words)Coursework

Types of Research Methods

...to literature, research methodology is the type of research to be undertaken. There are two key types of research. They are qualitative research and quantitative research. Research methodology is dependent on these two factors. Qualitative research seeks to investigate intangible aspects of literature; especially about emotions, meanings and descriptions. The intangibles under investigation are values, beliefs or ideas. Quantitative research seeks to verify existing explanations, regarding etiological aspects of a story, through measurement of variables....
7 Pages(1750 words)Essay

Research method

..., it should not be surprising that online and face-to-face courses may attract different types of students, and students may behave differently in online and offline courses. Therefore, it means that the capacity to either flop or perform well in classwork is a factor of the behavior, environment, the relationships, and abilities of an individual student. (West, Rosser, Monani & Gurak, 2006). Online learning emphasizes human interactions in learning and teaching processes, which include interactions between learners among themselves as well as interactions between learners and instructors (Cho & Jonassen, 2009). In online learning, learners as active agents are expected to create social relationships with peers and...
15 Pages(3750 words)Essay

Research Method

...in a survey that was conducted by a company which wanted to learn about their purchasing behaviors. This is contrary to research that indicates that social media is the most research tool that is being used for research by multinational companies. The results indicate that companies still depend on the traditional methods of conducting research. This is through the use of marketers and other personnel who collect data to be used in the company during the decision making process. However, it is an expensive process that requires a lot of human resources and application of the modern technology. According to Tuten (2008), social media platform provides an...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Research method/types for FREE!

Contact Us