Digital Media for Design - Essay Example

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Digital Media for Design Digital media, often referred as new media, is broadly used in all kinds of human activities and professions today. Digital media possesses very distinctive characteristics from the analogue media. In the essay, The Language of New Media by Lev Manovitch, the author defines the term digital media and distinguishes it from the analogue media…
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Digital Media for Design
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"Digital Media for Design"

As the electronic device, computer plays important role that displays and stores all forms of analogue media that are converted to digital form and makes it possible to display different types of media in a single machine. Throughout the 20th century, as improvement of technology supported human demand and imagination into real life, digital media came into the world and became an important part for all kinds of professions and life in essence. Digital media introduced the new way of communication without any restriction of geographical distance between people, and individuals could easily benefit by creating new things based on richness of information. Especially, as Internet brought the death of distance, people became equipped to access and interact towards any information from anywhere and at anytime. It allowed at providing more information that was available to people and enabled them to share useful ideas. This also encourages people to create new things based on other people’s thoughts or works, and the rise of these interactions brought the growth of digital media in the present times. Since digital media possesses lots of advantages, it has changed the way of approach in various professions like politics, art, and design. Especially, existence of digital media is very significant for designers in a way that it facilitates design innovations and design processes that used to take a long time solely with the hands such as duplicating and manipulating. Everything can be duplicated and manipulated very easily now, without loss of original copy and this has made it easier for designers to make compositions as well as designs becoming more dynamic. In the essay, Digital Arts by Christiane Paul, she asserts, “As Digital technologies add an extra dimension to the composite and collage, for disparate elements can be blended more seamlessly” (Paul, 2008, 31). It also allows implementation of the ideas, which were thought as being mine or made sense in our head but could not be achieved by old media such as paintings, drawings or photography; however, with digital media, designers can make it possible what humans have been wanting and things that people have imagined and made sense in the head but cannot fulfill or visualize in real life. As Manovitch says in his essay, “Interactive computer media perfectly fits this trend to eternalize and objectify the mind’s operations. The very principle of hyperlinking, which forms the basis of interactive media, objectifies the process of association, often taken to be central to human thinking.” Digital media allows to combine one art form to another or to make seamless transition of different mediums or images. This allows designers to implement what people had in their mind. One of the striking examples would be that of morphing. The people thought that age transition was in our head but that it not possible as it can come about. However with the usage of the digital media, designers can achieve effective motion images that people can see the smooth transition of age from one person to another. Therefore, digital media propels innovations in design not only with the design process but also the techniques and speed of the design process. As digital media rises and usage of Internet has grown dramatically in the world, the myth about Read More
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